1. Anatomia della Web Tv: il caso italiano di DeAbyDay
UNIVERSITÀ DEGLI STUDI DI PAVIA
FACOLTA DI LETTERE E FILOSOFIA, SCENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA
CORSO DI LAUREA INTERFACOLTÀ IN
EDITORIA E COMUNICAZIONE MULTIMEDIALE
Anatomia della Web Tv: il caso italiano di DeAbyDay
Tesi di Laurea di Federica Pauletich
Relatore: Chiar.mo Prof. Guido Bosticco
Correlatore: Chiar.mo Prof. Marco Dotti
Correlatore esterno: Dott.ssa Silvia Del Ciondolo

2. Web Tv: Scenario Web Tv IpTV Other “New Tv” Characterizing features:
Media Convergence
Netizen
Prosumer
Characterizing features:
Editorial plan
Television programming
Editorial staff
Production studio
Narrative dimension
Web Tv
IpTV
Other “New Tv”

3. Web Tv in the World
The increase in demand for online video is extended:
In USA, premium long form like Hulu and blip.tv
Fox, NBC, ABC, Disney

4. Web Tv in the World Brand & Business Tv University and Campus Tv
Lifecasting
Micro-Informative Web Television
Online Tv Guides
Will it blend?
Easy to assemble - Ikea

5. Web Tv made in Italy Micro Web Tv
“la moltitudine dei canali online nati da cittadini video maker per caso e per passione” (G.Colletti)

6. Web Tv made in Italy Micro Web Tv Information Denunciation
Homesickness
Youth
Community

7. Tutorial
A tutorial is one method of transferring knowledge and may be used as a part of learning. More interactive and specific than a book or a lecture; target of a tutorial is to provide by examples and supply the information to complete a certain task. Depending on the context a tutorial can take one of many forms, ranging from a set of instructions to complete a task to an interactive problem solving session (usually in academia).

8. DeAbyDay
DeAbyDay is the first italian "lifestyle instructional video portal“, born in 2008 by the publisher DeAgostini
Casa & Fai da te
Cucina
Hobby & Tempo libero
Genitori & Bambini
Bellezza & Stile
Sport & Fitness
Occasioni Speciali
Salute & Benessere
Ecologia & Ambiente

9. SEO (Search Engine Optimization)
DeAbyDay
The WebTv is organized into channels, each of them with serial blocks of 5/6 videos. + textual content in-depth and blog
SEO (Search Engine Optimization)
Core target: 60% female 40% male
25-45 years

10. “Natale Ecosostenibile”

11. Natale Ecosostenibile