2. COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT PREMIUM DESKPHONES DRIVE YOUR BUSINESS OPPORTUNITIES IN 2014 Katerina CERNY, Product Marketing Manager February 24 th

3. 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. FROST & SULLIVAN BELIEVES IP DESKPHONES WILL BE THE MAJOR ENDPOINTS IP DESKPHONES SALES INCREASED IN 2013 DESKPHONES ARE PRIMARY DEVICE FOR OUTBOUND CALLS 29% OF ANYTIME ANYWHERE WORKFORCE 50% OF WHICH ALSO USE DESKPHONES DESKPHONES REQUIRED FOR 75 TO 80% OF USERS GREAT POTENTIAL TO SECURE REVENUE WITH IP DESKPHONES SALES PHONES REMAIN A CAPEX PURCHASE MARKET TRENDS

4. 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. TO ADDRESS YOUR MARKET BOOST YOUR BUSINESS LEVERAGE YOUR INSTALLED BASE LONG TERM INVESTEMENTS TO ENSURE BUSINESS CONTINUITY BUSINESS OBJECTIVES

5. 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. A COMPLETE RICH DESKPHONE RANGE 8002/8012 SIP Deskphones 4008/4018 IP Phone 4019 Digital Phone SIP, IP, DIGITAL DESKPHONES 8068 BT 8068 8038/8039 8028/8029 IP AND DIGITAL PREMIUM DESKPHONES 8082 My IC Phone SMART SIP DESKPHONE

6. 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. UNDERSTAND WHO THE USERS ARE REAL-TIME DRIVEN USERS BUSINESS SUPPORT KNOWLEDGE WORKERS INDUSTRY SPECIFICS … TASK-DRIVEN USERS LOGISTICS / SUPPLY CHAIN CONTACT CENTER AGENTS … MOBILITY-DRIVEN USERS SALES PEOPLE EXECUTIVES FIELD ENGINEERS … DIAL BY NAME CONTINUITY/SURVIVABILITY BUSINESS FEATURES SUCH AS: GROUPWARE, PRESENCE… PC/PHONE INTEGRATION LOW END PHONES … SEAMLESS DEVICE SHIFT ROUTING CONTROL … TYPICALLY LOOKING FOR…

7. 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ENTRY LEVELPREMIUMSMART TDM IP SIP QUALITY/RELIABILITY LEVERAGING PAST INVESTMENTS (SYSTEM AND CABLING) COST OPTIMIZATION QUALITY/RELIABILITY RICH FEATURESET INTENSIVE COMMUNICATIONS/GROUPEWARE LEVERAGING PAST INVESTMENTS (SYSTEM AND CABLING) QUALITY/RELIABILITY IPV6 READY COST OPTIMIZATION QUALITY/RELIABILITY RICH FEATURESET INTENSIVE COMMUNICATIONS/GROUPEWARE IPV6 READY QUALITY/RELIABILITY IPV6 READY COST OPTIMIZATION QUALITY/RELIABILITY IPV6 READY WEB SERVICES UNIFIED COMMUNICATIONS POD THE RANGE

8. 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ENTRY LEVELPREMIUMSMART TDM IP SIP 4019 80298039 4008/4018 80288038 8068 4008/40188002/8012 8082 OXO-RCE, OXE AND OPENTOUCH CONNECTION OPENTOUCH CONVERSATION THE RANGE

9. 9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. WHAT BENEFITS IT BRINGS TO PROSPECTS ENTRY LEVEL Low price Entry feature set: Black & white backlight display Hands-free Groupware Survivability Audio quality AFFORDABLE SOLUTIONS TO GUARANTEE MISSION CRITICAL COMMUNICATIONS PREMIUM DESKPHONES Full-fledged business telephony features Industry-specific development capability Large displays & keyboards Wideband audio INSTANT, FAST BUSINESS COMMUNICATIONS WITH RICH FEATURES SMART DESKPHONES The robustness of a desk phone with smart features New standard of conversation experience (UC enabled) Application enabled Video phone Wideband audio NEW PRODUCTIVITY STANDARDS THROUGH COLLABORATIVE CONVERSATIONS ALL MANAGEABLE THROUGH ONE CENTRALIZED MANAGEMENT PLATFORM

10. 10 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. NEW INNOVATIVE DIGITAL & IP PREMIUM DESKPHONES USER EXPERIENCE WITH ASSOCIATED ACCESSORIES & ADD-ONS NEW EFFICIENT COMMUNICATION SENSATIONS

11. 11 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. INNOVATIVE INDUSTRIAL DESIGN GREEN ENERGY EFFICIENT ETHERNET ­ 802.3AZ BUSINESS CLASS BLACK COLORED DESKPHONE WITH ­ BELT (BLACK) ­ FOOT (METAL BLACK) ­ GRID (METAL) MODERN DESIGN THAT FITS YOUR COMPANY IMAGE

12. 12 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. OUTSTANDING WIDEBAND AUDIO QUALITY ­ FULL-DUPLEX SPEAKERPHONE ­ ACOUSTIC ECHO CANCELLATION, ­ G722, G711 (A-LAW AND MU-LAW) PROFESSIONAL NARROW HANDS-FREE, GROUP LISTENING BLUETOOTH HANDSET FOR 8068 FOR DYNAMIC MOBILE WORKFORCE COMFORT HANDSET HEADSET PLUG 3,5MM UNDERSTANDING OTHERS SPEEDS UP BUSINESS

13. 13 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. BACKLIT DISPLAYS IN GREY SHADES ADJUSTABLE FOOT STAND FROM 25° to 60° WALL MOUNTABLE KIT ALPHABETICAL KEYBOARD DIRECT CALL BY NAME: ­ FR – AZERTY, DE – QWERTZ, INT - QWERTY, ND - QWERTY – NORDIC FOUR-DIRECTION USER FRIENDLY NAVIGATOR TEN SOFT KEYS FOR 8068/8038/8039 EASY INTUITIVE ICONS: ­ HANDS-FREE OPERATION, ­ MUTE KEY, ­ REDIAL KEY, ­ DIRECT ACCESS TO MAILBOX EASIER ACCESS TO ENTERPRISE COMMUNICATIONS WITH ENHANCED ERGONOMICS

14. 14 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COST REDUCTION WITH OPTIMIZED CABLING ­ 2 ETHERNETS PORTS ON IP PREMIUM DESKPHONES ­ POWER OVER ETHERNET (IEEE 802.3AZ) CLASS 2 ­ ADDITIONAL ETHERNET GIGABIT PORT WITH SWITCH TO CONNECT A LAPTOP ON THE SAME CABLE ­ 1 CABLE RJ45 ON TDM PREMIUM DESKPHONES ENSURED CRITICAL IP CONVERSATIONS ­ SIP SURVIVABILITY (OXE ONLY) ­ EMBEDDED SOFTWARE ENCRYPTIONS CAPABILITIES FUTURE PROOF IP INVESTMENTS ­ IPV6 READY ALWAYS-ON WITH ADVANCED CONNECTIVITY AND REDUCED COSTS OPTIMIZED TECHNOLOGY IP PREMIUM DESKPHONES CONNECTIVITY

15. 15 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT 8068 PREMIUM DESKPHONE BACKLIT DISPLAY 240 X 320 PIXELS, 1/4 VGA, NEW COLORED USER INTERFACE SKIN ADJUSTABLE ANGLE INTEGRATED BLUETOOTH TECHNOLOGY HEADSET PLUG WITH PRESENCE DETECTION ENERGY EFFICIENT ETHERNET CAN BE USED AS CCD AGENT DEVICE (OTCC SE) AND AS ATTENDANT

16. 16 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT 8038/8039 PREMIUM DESKPHONES BACKLIT DISPLAY 100 X 160 PIXELS, 4 GREY LEVELS ADJUSTABLE ANGLE HEADSET PLUG WITH PRESENCE DETECTION ENERGY EFFICIENT ETHERNET CAN BE USED AS CCD AGENT DEVICE (OTCC SE) AND AS ATTENDANT

17. 17 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT 8028/8029 PREMIUM DESKPHONES BACKLIT DISPLAY 64 X 128 PIXELS, BLACK & WHITE ADJUSTABLE ANGLE HEADSET PLUG WITH PRESENCE DETECTION INTEGRATED 4 PROGRAMMABLE KEYS WITH LED AND PAPER LABEL ENERGY EFFICIENT ETHERNET

18. 18 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ENRICHED EXPERIENCE WITH A WIDE SET OF ACCESSORIES CORDED AND BLUETOOTH HEADSET & BLUETOOTH HANDSET

19. 19 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ENHANCED EXPERIENCE WITH PREMIUM ADDONS MODULES PREMIUM ADD-ON 10, FASTEN TO THE SET PREMIUM ADD-ON 40, CLOSE TO THE SET SMART PREMIUM ADD-ON 14, CLOSE TO THE SET

20. 20 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. PREMIUM VOICE QUALITY WITH IN VIVO ACOUSTIC TECHNOLOGY with a spatialized audio that allows to really distinguish participants within a conference call and the 4 microphones eliminate all superfluous sounds and background noise INNOVATIVE DESIGN AVAILABLE WITH 8 & 9 SERIES & ALL DESKPHONES RANGE, MY IC MOBILE AND OTC PC CLIENTS PLUG & PLAY WITH USB JACK 3,5 MM COMPLEMENT FOR MEETING ROOMS ALCATEL-LUCENT 8115 AUDIOFFICE

21. 21 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT 8125 AUDIOFFICE PREMIUM VOICE QUALITY WITH IN VIVO ACOUSTIC TECHNOLOGY INNOVATIVE DESIGN DOCKING STATION FOR IPHONE 4 & 5, IPOD AND ANDROID BLUETOOTH, PLUG & PLAY WITH USB JACK 3,5 MM AVAILABLE WITH 8 & 9 SERIES & ALL DESKPHONES RANGE, MY IC MOBILE AND OTC PC CLIENTS BEST COMPLEMENT FOR REMOTE WORKERS

22. 22 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. SAME DISCOUNT CATEGORY AND ALMOST SAME PRICE AS 8 & 9 SERIES ­ 8068 PREMIUM DESKPHONE PRICE = 4068 PHONE PRICE ­ 8038/8039 PREMIUM DESKPHONE PRICE = 4038/4039 PHONE PRICE ­ 8028/8029 PREMIUM DESKPHONE PRICE = 4028/4029 PHONE PRICE + 10€ WPL NEW BLUETOOTH REFERENCE WITH 8068 BT PREMIUM DESKPHONE AT 549€ WPL 4008/4018/4019 PHONES REMAIN AT SAME PRICE AROUND 20% PRICE INCREASE STARTING ON APRIL 2014 ­ ON 4068, 4038/4039, 4028/4029 PHONES ­ ON ASSOCIATED ACCESSORIES AND ADDONS PRICING STRATEGY

23. 23 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. PREMIUM DESKPHONES AND ASSOCIATED ACCESSORIES PRICE 8068 BT (Bluetooth handset) Premium DeskPhone3MG27102xx549 €DD15 8068 Premium DeskPhone3MG27111xx449 €DD15 8038 Premium DeskPhone3MG27101xx349 €DD15 8028 Premium DeskPhone3MG27100xx279 €DD15 8039 Premium DeskPhone3MG27104xx320 €DD17 8029 Premium DeskPhone3MG27103xx220 €DD17 Premium Add-on 103MG27105AB69 €DD15 Premium Add-on 403MG27106AB119 €DD15 Premium Smart add-on3MG27107AB249 €DD15 Wideband Comfort Handset3MG27032AA50 €DD20 Bluetooth Handset3MG27109AA130 €DD15 8028/8029 Paper labels (X50)3MG27114AA40 €DD15 Add-on 10 paper labels (x50)3MG27115AA40 €DD15 Add-on 40 paper labels (x50)3MG27116AA40 €DD15

24. 24 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. OMNIPCX OFFICE RCE: ­ Release 8.x and beyond support the new Premium DeskPhones and their associated Premium Add- ons. OMNIPCX ENTERPRISE ­ Releases 10.1.1, 11.0 and beyond support the new Premium Deskphones and their associated Premium Add-ons. OPENTOUCH ­ Release 1.3 and beyond support the new Premium DeskPhones and associated Premium Add-ons. ALCATEL-LUCENT ENTERPRISE PLATFORMS BACKWARDS COMPATIBILITY

25. 25 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. NowApril’14 OXO RCE 9.2MR (& R8 as 40x8) Q1’15 and later OT 2.xOT 2.y 8028 8038 8068 8012/02 8082 4028 4038 4068 8039 8029 4018 4029 4039 4008 4019 OXE 11.0.1 & 10.1.1MD OXO-RCE, OXE AND OT CONNECTION OT CONVERSATION COMMUNICATION PLATFORMS ROADMAP

26. 26 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MARKETING TOOLS OVERALL COMMUNICATION AND SOCIAL CAMPAIGN SOCIAL MEDIA WITH READY TO USE TWEETS, BLOG TO BE FED UP PRESS COVERAGE PARTNER FOCUS ARTICLES NEW PREMIUM DESKPHONES MARKETING ASSETS IP AND TDM DATASHEETS PRESS FOLDER PHOTO GALLERY: PRODUCTS PICTURES AND PRODUCTS IN SITUATION OVERALL PREMIUM DESKPHONES CAMPAIGN WITH: ­ Poster, Press Ad, ­ Copy Blocks, ­ Web Banners, Signature banners, ­ Email ready to use to address SMBs ­ Video, Teaser animation NEW PHONE RANGE WEB PAGES (BUSINESS PORTAL & INTERNET)

27. 27 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MARKETING TOOLS UPDATED MARKETING MATERIAL FOR APRIL RELEASE: OPENTOUCH SUITE FOR SMB: ­ Sales Companion, ­ Solution Handbook, ­ Brochure, ­ Solution Sheet, ­ Solution Note & Customer Proposal, ­ ACSR sales training OPENTOUCH SUITE FOR MLE: ­ Sales Companion, ­ Solution Note, ­ Standard offer, ­ Solution Handbook ­ Customer Proposal, ­ Included in “what’s new presentation

28. 28 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. CAPITALIZE, ATTACK AND DEVELOP MOST INNOVATIVE INDUSTRIAL DESIGN HD WIDEBAND AUDIO GLOBAL RANGE COHERENCE NEW ELEGANT ROBUST PREMIUM DESKPHONES FOR CURRENT AND FUTURE TELEPHONY

29. 29 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. UPGRADE YOUR AGING INSTALLED BASE UPSELL AND ADRESS NEW CUSTOMERS FOR CURRENT AND FUTURE TELEPHONY SECURE AND ACCELERATE YOUR 2014 REVENUES KEY TAKEAWAYS

30. 30 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. www.linkedin.com - Group Alcatel-Lucent Enterprise www.twitter.com/ALUEnterprise www.facebook.com/ALUEnterprise www.youtube.com/user/enterpriseALU www.slideshare.net/tagged/Enterprise www.storify.com/ALUEnterprise FOLLOW US ON

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