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with Michael N. Kurniawan michael.nathaniel@ciputra.ac.id
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1 st Meeting
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who are YOU? why are you HERE? what do you EXPECT? describe the following words: life design
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to prove that you are creative and able to use design thinking to create innovation.
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1.Think outside the box 2.Learning about the essence of a Designer and how you can relate to it 3.Rediscovering your creativity 4.Introduction to Design Thinking as a tool to create innovations
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Time allocation
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we begin to understand how the world has shaped our life, our way of thinking, and our perspectives. That’s why we need creativity to think outside the box.
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Draw a single “tree / car” as imaginative as you can. IS IT HARD to THINK OUTSIDE THE BOX?
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WHICH IS THE MOST BEAUTIFUL? WHICH IS THE MOST EXPENSIVE?
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“ NO GREAT ARTIST EVER SEES THINGS AS THEY REALLY ARE. IF THEY DID (IF YOU DO) THEN THEY WOULD CEASE TO BE AN ARTIST“ Oscar Wilde
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WHAT MAKES AN ARTIST SO IMAGINATIVE, CREATIVE, CRAZY? Marcel Duschamp's, Fountain
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uncritical acceptance of external authority critical analysis of authority Establish one’s own internal authority
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SELF-AUTHORSHIP The capacity to author, or invent, one’s own beliefs, values, sense of self, and relationships with others. Balancing external influences with “internally- generated” beliefs and goals. Intense reflection so individual can express “how I know” (Baxter Magolda 2009).
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EDUCATION HAVE KILLED OUR CREATIVITY..!
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Answer this questions: A man lives on the 17 th floor of an apartment building. Every morning he takes the lift down to the ground. In the evening he goes into the lift and if it is raining he goes directly back to the 17 th floor. Otherwise he goes to the tenth floor and climbs up seven flights of stairs. Why?
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A man walks into a bar and asks for water. The bartender pulls out a gun and points it at him. The man, says, “Thank you”, and walks out. Why?
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A man drives down the highway at 70 mph. He passes three cars going 80 mph, then gets pulled over by a police officer and is given a ticket.
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To alter, make different, move from one state to another. The state or quality of being creative. The ability to create or generate ideas. The act of introducing or implementing creative ideas to make it real. Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps.
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A large city in the US had a problem with thefts of light bulbs from its subway system. Thieves would unscrew the light bulbs, leading to cost and security issues. The engineer who was given this challenge could not alter the location of the light bulbs, and he had very little budget to work with. What is the solution?
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After every meeting, write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE & any questions you might have Email to mikeynk@gmail.commikeynk@gmail.com by the end of this week
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2 nd Meeting
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The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building. The practice was illegal but some people were determined to take away souvenirs. What is the solution?
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1.Think outside the box 2.Learning about the essence of a Designer and how you can relate to it 3.Rediscovering your creativity 4.Introduction to Design Thinking as a tool to create innovations
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"Art is (NOT) about what I like." " One man's idea of art is another man's dog's dinner." Socrates www.adultwebsite.com
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" Art is (NOT) always expensive." "Art is (NOT) always about beauty. “ " It was up to the artist to determine what art is. " Marcel Duschamp's, Fountain
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what is ART..? what is AESTHETIC..? what is BEAUTY..?
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Aesthetic comes from the Greek word "aesthesis" which means perception. Aesthetic is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty. the basic question remains: What makes a thing beautiful, pleasing, or ugly, or indeed fine art rather than craft..? AESTHETIC is....
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aesthetic theories 1.Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL. CONCEPTUAL/ IMAGINATIVE COPYING REALITY (mimesis) art must represent goodness, beauty & truth nature is imitation of something higher/"idea" & only "idea" is perfect hey Aristotle, I HATE ART..! Art is only an imitation of true reality & true beauty Don't be like that Plato.. Art is just an imitation of nature; an inspiration Vs.
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aesthetic theories I believe art should fit for a function then it will be beautiful I think we could agree on that Plato Bauhaus (20th Century German): "economy of form", "truth to materials", and form follows function"
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1.Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL. COPYING REALITY(realism) & IDEAL --> Raphael In order to paint beautiful woman, I should have to see many beautiful woman...; but since there are so few beautiful woman and so few sound judges, I make use of a certain idea that comes into my mind. Galetea by Raphael (1483-1520) aesthetic theories
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2.Different cultures around the world explain the nature of their art in their own ways. i.e. YORUBAN AESTHETICS aesthetic theories twins share the same soul twins are God's gift Art is an imitation of humans in a moderate way, too realistic or too abstract would not be an art "Moderate visual appearance" represents how humans should behave (cool, composure, even with certain detachment) --> no depiction of emotions or violence symmetry & elongated
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PERCEPTUAL artist CONCEPTUAL artist (what the eyes see) (imagination) aesthetic theories according to Psychological theory Vs X & Theories of the artist as an outsider AVANT GARDE artist OUTSIDER artist FOLK artist Artist are like prophets who operate ahead of their times Self-taught artists who work apart from the art establishment Artists who produce traditional arts and crafts that are passed down within a minority culture
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popular theories of aesthetics REALISM Art is the same as reality; the more it resembles reality the better. Titian "Venus of Urbino" 1538 realism (renaissance) love
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popular theories of aesthetics REALISM in 19th Art is the same as reality but "reality" that comes from everyday life Edouard Manet "Olympia" 1863 Realism SEX
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popular theories of aesthetics REALISM in 20th Art is the same as reality but "reality" that comes from everyday life Yasumasu Morimura "Portrait-Twins" 1988 Realism Slavery & prostitution to the western culture
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popular theories of aesthetics PHOTO REALISM Art is the same as reality. David Jon Kassan "Approaching Noise" Super realism/photo realism
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popular theories of aesthetics Art can not be ugly PRETTINESS Reuters/Corbis "9/11 NEVER FORGET" --> Art should reflect life in all its richness
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aesthetic theories based on the functions of art ART FOR ART'S SAKE RELIGION MORALITY Art has no function but to serve as art itself Art instructs, inspires, makes the invisible visible Art provides models for behavior (Aristotle) Art inspires by its good style (Plato) which one is which...???
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aesthetic theories based on comparison between the art FINE ART APPLIED ART Art until some extent has no function but to serve as art itself Art serve a function Zaha Hadid Andy Warhol
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aesthetic theories based on symbolic communication theory SEMIOTICS SYMBOLIC COMMUNICATIONS INSTITUTIONAL Art communicates by visual signs between artist and viewer The art world tells us when to experience art Art communicates using symbols that not everyone could understand Frida Kahlo Marcel Duschamp's, Fountain
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what is the difference between Aesthetics & Taste Aesthetics is the philosophical notion of beauty. Taste is a result of education and awareness of elite cultural values; therefore taste can be learned. Taste varies according to class, cultural background, and education. According to Kant, beauty is objective and universal; thus certain things are beautiful to everyone. The contemporary view of beauty is not based on innate qualities, but rather on cultural specifics and individual interpretations.
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Aesthetic judgment According to Alexander Baumgarten, we all make "aesthetic judgment," as we see certain artworks as superior o others. "Reason applied to art will give us truly aesthetic understanding." Critique of judgment According to Kant, there is no scientific rule for determining what beauty is. The perception of beauty-that is, "the judgment" of beauty-involves the eye, the mind, and the perception of the beholder (imagination and understanding)
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let's learn from Leonardo Da Vinci
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Being CREATIV E is what does it mean..? Is it good or bad..? who is an artist..? CURIOSITY
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BEIN G CURI OS THE RIGHT ANSWER The RIGHT QUESTION
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WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT “MONALISA”?
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ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
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1.Individually, find ONE person that can be your design role model. 2.How do you see yourself in them? 3.What makes them a great or worthy to be your role model?
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After every meeting, write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE & any questions you might have Email to mikeynk@gmail.commikeynk@gmail.com by the end of this week
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3 rd Meeting
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ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
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1.Think outside the box 2.Learning about the essence of a Designer and how you can relate to it 3.Rediscovering your creativity 4.Introduction to Design Thinking as a tool to create innovations
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DO YOU BELIEVE IT? HAVE YOU FOUND A WORTHY ROLE MODEL?
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MY ROLE MODEL JESUS CHRIST
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1.Individually create 2 Powerpoint slides to explain your Design role model. 2.In groups of three, combine the Powerpoint into one, discuss and choose the best role model.. 3.Present your design role model in 2 minutes. 4.Explain IN YOUR OWN WORDS & OPINION, how do you define an “designer”? Submit by email before …..
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The whole class will rate each of the design role models presented and it will worth 70 % of the 1 st assignment total score. 405570
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After every meeting, write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE & any questions you might have Email by the end of this week
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4 th Meeting
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Do you want to be an entrepreneur? What can you do to be an Entrepreneur? What do you need to have in order to be Entrepreneur? Where can you start? How bad do you want to be one? …..?
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After every meeting, write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE & any questions you might have Email by the end of this week
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5 th Meeting
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1.Think outside the box 2.Learning about the essence of a Designer and how you can relate to it 3.Rediscovering your creativity 4.Introduction to Design Thinking as a tool to create innovations
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Also watch: http://www.youtube.com/watch?v=iG9CE55wbtY http://www.youtube.com/watch?v=r9LelXa3U_I “ IT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS VALUE” Sir Ken Robinson
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’ ’?” Who are you? Why are you here? Why studying in a University? Why do you think you need to have a Degree? What do you expect from this class? What is creativity? Why do we need creativity? Do we all have creativity?
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“The Line up Games” 1.Divide the class into Four or Five groups. 2.WITHOUT TALKING, arrange your group by birthdays 3.You have 5 minutes. Discussion How did you do it? Are there any other way of doing it? Did you “Question the Questions”?
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by Tina Seelig, Executive Director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering CONVERGENT Thinking DIVERGENT Thinking Divergent Thinking is an essential capacity for Creativity
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“DO or DIE” WE WILL REWARD A GOOD PROCESS AND HOW YOU PROVE YOUR PROCESS RATHER THAN THE OUTCOME.
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Innovation are like Cup Noodle because…
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Case example: Design a space pen
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in 1 minute, design a better shoe in 1 minute, design a better shoe for children
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1.OBSERVATION 2.CONNECT & COMBINE 3.CHALLENGE ASSUMPTIONS 4.REFRAME PROBLEM 5.SPACE MATTER 6.TIME MATTER 7.RULES Vs. FREEDOM 8.KEEP YOUR IDEAS & KEEP WHAT WORKS 9.ATTITUDE
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Which one is better for Creativity, having MORE or LESS ? The answer…
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LEARN YOUR “KUNG FU” In groups of THREE (RANDOM), find and learn at least ONE reference about creative entrepreneurship or find and learn from the masters.
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The whole class will rate the ideas presented and it will worth 70 % of the 1 st assignment total score. 405570
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After every meeting, write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE & any questions you might have Email by the end of this week
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6 th Meeting
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PRACTICE YOUR “KUNG FU” Use what you’ve learn in 15 minutes
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In a “problem as mentioned before”, in groups of three, think about the BEST and the WORST solution possible as the solution of that problem. WHAT WOULD YOUR“MASTER” DO?
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Time to SHARE your idea in 5 minutes for each group
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1.There are no GOOD or BAD ideas 2.Every idea has at least seed of potential 3.With creative mind, you can look at most ideas or situations and something valuable
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http://www.youtube.com/watch?v=jBt_G-zrwxo
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CREATE MONEY! How much money can you earn using $5 & 2 hours? Each group will have 5 minutes of presentation time Or CREATE “VALUE”! How much value can you create using Powerpoint? Each group will have 5 minutes of presentation time ASSIGNMENT 3. WARM-UP PROJECT
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All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to select teams with the best ideas.
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After every meeting, write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE & any questions you might have Email by the end of this week
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7 th Meeting
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ASSIGNMENT 3. WARM-UP PROJECT presentation
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CREATE “VALUE”! You have 5 days to create as much value as possible using a pack of Post-it. Value that can be measured in any way you think. Each group will have 5 minutes of presentation time. Present what you did in any format that is suitable for your group. ASSIGNMENT for MID-TERM PROJECT:
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After every meeting, write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE & any questions you might have Email by the end of this week
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8 th Meeting: MID-TERM
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Watch this video: http://www.youtube.com/watch?v=M66ZU2PCIcM Bring 10 sheets of A3 paper, cutter or scissor, ruler, cutting mat, double tape and or glue.
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After every meeting, write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE & any questions you might have Email by the end of this week
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9 th Meeting
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1.Think outside the box 2.Learning about the essence of a Designer and how you can relate to it 3.Rediscovering your creativity 4.Introduction to Design Thinking as a tool to create innovations
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“The Wallet” by Tina Seelig and Corey Ford; Stanford Design School
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Sketch your best idea: 5 minutes
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Sketch a few of your ideas here: How many ideas that comes up? 5 minutes
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Interview 1. Notes / sketches: Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet. ASK QUESTIONS. 5 minutes Insights: WHAT STOOD OUT TO YOU? WHAT ARE YOU CURIOUS ABOUT? 5 minutes
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SWITCH ROLES AND REPEAT INTERVIEW
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Interview 2. Notes / sketches: GO DEEPER. Find out more about your partner. FORGET ABOUT THE WALLET AND DIG FOR STORIES 5 minutes Insights: WHAT SURPRISED YOU? 5 minutes
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SWITCH ROLES AND REPEAT INTERVIEW
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Name: …….. Vivid ways to describe your partner (vivid titles): Things they are trying to do (needs): Ways they want to feel (insights/meaning): 3 minutes Name: …….. a ………….………………….. (vivid title), needs a way to ………………......................................................... (need) in a way that it makes him/her feel …………………………….................. …………………………………….. (insight). THAT IS YOUR PROBLEM STATEMENT (COPY TO A POST-IT) 2 minutes
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Sketch 3-7 RADICAL ideas to meet your user’s needs: PASTE YOUR PROBLEM STATEMENT HERE AT THIS STAGE, QUANTITIES ARE NEEDED JUST DRAW, MUST DRAW..! NO NEED TO EVALUATE YOUR IDEA..! 10 minutes
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Sketch 3-7 RADICAL ideas to meet your user’s needs: SHOW YOUR SKETCHES PAPER, DON’T JUST TELL..! DON”T DEFEND YOUR IDEAS..! FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS..! TAKE NOTES ON LIKES / DISLIKES..! LISTEN FOR NEW INSIGHTS..! 5 minutes
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SWITCH ROLES AND REPEAT SHARING
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New things I’ve learned about my partner and his/her NEEDS: New things I’ve learned about my SOLUTIONS and my APPROACH to meet my partner’s NEEDS: 3 minutes
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Name: …….. a ………….………………….. (vivid title), needs a way to ………………......................................................... (need) in a way that it makes him/her feel …………………………….................. …………………………………….. (insight). THAT IS YOUR PROBLEM STATEMENT (COPY TO A POST-IT) 2 minutes
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Sketch your big idea, note detail if necessary! PASTE YOUR PROBLEM STATEMENT HERE AT THIS STAGE, QUALITY ARE NEEDED 10 minutes
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+ What worked- What could be improved ? Questions! Ideas
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1.Was your final design the same or different than your ideal design? 2.Where did you get stuck? 3.When did you get your “EUREKA..!”? 4.How did EMPATHY contribute to your design? 5.How did PROTOTYPING alternatives contribute to your design? 6.How did FEEDBACK contribute to your design? 7.How would you improve your process?
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After every meeting, write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE & any questions you might have Email by the end of this week
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10 th Meeting
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EMPA THY IDENT IFY & DEFIN E IDEATI ON PROT OTYPE TEST
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STAGE 1. IDENTIFICATION/DISCOVERY is HEAR with EMPATHY
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HOW MIGHT WE … SUPPORT THE EDUCATION OF CHILDREN (GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY BACKROUND? (ALL WITHIN 2 HOURS IMPLEMENTATION TIME) PROJECT “EMPATHY”
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SITE VISIT FOR NEXT WEEK: YAYASAN BAROKAH INDONESIA
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WHAT DO YOU KNOW REGARDING: CHILDREN AGE 7-12 ELEMENTARY EDUCATION “LESS FORTUNATE FAMILY” Etc.
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IDENTIFY THE PEOPLE & PLACE RELATED TO: CHILDREN AGE 7-12 ELEMENTARY EDUCATION “LESS FORTUNATE FAMILY” Etc.
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HOW TO GATHER THE INFORMATION NEEDED: 1.INTERVIEW PERSONALY 2.INTERVIEW GROUPS 3.INTERVIEW an EXPERT THE ROLES NEEDED: 1.Interviewer 2.Note taker 3.Documenter
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The TYPES are 1.SACRIFICIAL CONCEPT 2.MOCK SHOP The GOAL is TO UNDERSTAND HOW THE “USERS / CONSTITUENTS” MAKE THE DECISION TO BUY OR USE A PRODUCT OR SERVICE.
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REMEMBER THE “LAW”, these are tips to implement it: 1.Have Empathy 2.Don’t Judge 3.Question everything 4.Be truly Curious 5.Find Patterns 6.Really Listen
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this is HOW to do it: 1.Brainstorm questions & write them down 2.Identify and categorized the themes of the questions 3.Determine the order of the questions to make the conversation flow naturally 4.Refine the questions, ask 5 WHY, ask “tell me about the last time you…?” 5.Direct the questions to find out how the constituents’ FEEL.
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Intro yourself Intro project Gather Factual Data Evoke Stories Explore Emotions Question Statements Thank you & Wrap-up Time
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IDENTIFICATION: DIRECT OBSERVATION is OBSERVATION Vs. INTERPRETATION
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Answer this questions in separate Post-it and post them on the wall. I like …I wish … How to …What if …
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11 th Meeting
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IDENTIFICATION: DIRECT OBSERVATION
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Answer this questions and email I like …I wish … How to …What if …
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12 th Meeting
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STAGE 2. IDEATION (CREATE)
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“The Party Planner”, in pairs: 1.One person will be the party planner who tries to PLAN THE PARTY AND MAKE SUGGESTIONS. The other person HAS TO SAY NO & GIVE A REASON. 2.Reverse the role and this time, the party planner will do the same thing, but the other person HAS TO SAY YES TO EVERYTHING & BUILD ON THE IDEA.
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1.One conversation at a time 2.Build upon the idea of others 3.Question the questions 4.There are no GOOD or BAD ideas 5.Encourage Wild ideas 6.Stay focus on the topic 7.Whatever you think, think the opposite 8.Don’t ask permission but beg for forgiveness 9.Don’t kill ideas (just yet)
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1.PARCIPATORY CO-DESIGN 2.EMPATHIC DESIGN
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Each group must select 3 Constituents that are most compelling to you, share the stories using the Empathy Map. Be Aware of FACTS Vs. INTERPRETATION
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Now INTERPRET the stories, take notes and then post it on the pictures: 1.LEARN FROM ALL of the Empathy Map created 2.Find THEMES 3.Decide on one theme that PERSONALLY INTEREST YOU and that will be your TEAM. 4.Create FRAMEWORK (your own way to communicate the PROBLEM STATEMENT)
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Connect and combine to create areas possible to address. REMEMBER EFFECTUATION: WHO YOU ARE, WHAT IS YOUR PASSION, WHAT DO YOU HAVE, WHO DO YOU KNOW.
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REMEMBER THE “RULES” OF CREATIVITYTHE “RULES” OF CREATIVITY
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5 minutes CREATIVE presentation to: SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND THE “HOLISTIC VALUE CHAIN”
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Answer this questions in separate Post-it and post them on the wall. I like …I wish … How to …What if …
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13 th Meeting
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STAGE 3. IMPLEMENTATION (DELIVERY & EVOLUTION) 9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
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Answer this questions and email I like …I wish … How to …What if …
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14 th Meeting
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1.Helps you to connect better with your constituents. 2.Transform data into actionable ideas. 3.Help you to see opportunities. 4.Help to increase the speed and effectiveness of creating new solutions.
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who are YOU? why are you HERE? what do you EXPECT? describe the following words: life design
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