1. Newton / iPad Newton / iPad Kevin Van Cura

2. Objectives describe how the project was initiated describe the features / scope what resources / costs went to project key components identify strategic partners lessons learned describe how the project was initiated describe the features / scope what resources / costs went to project key components identify strategic partners lessons learned

3. NEWTON The Fallen Apple http://www.youtube.com/watch?v=w3FuTpWbmCQ&feature=related

4. John Sculley voted one of the 50 worst CEO’s Gave each employee a copy of his book “Odyssey” --at Apple’s expense CEO 1983 - 1993 took the company from 800 million to 8 billion business card read: Chief Listener voted one of the 50 worst CEO’s Gave each employee a copy of his book “Odyssey” --at Apple’s expense CEO 1983 - 1993 took the company from 800 million to 8 billion business card read: Chief Listener This is Apple's famed early '90s "Knowledge Navigator" video, the brainchild of then CEO John Sculley. http://www.youtube.com/watch?v=9bjve67p33E

5. apple-historyapple-history / Newton Message Pad 110 apple-history Follow @apple_history @apple_history TwTweet Tw Newton Message Pad 11010 NeNewton Message Pad 120 (1994) Essentials Family: Newton Codename: Lindy Minimum OS: Newton OS 1.3 Maximum OS: Newton OS 1.3 Introduced: March 1994 Terminated: April 1995 Processor CPU: ARM 610 CPU Speed: 20 MHz FPU: none Register Width: 32-bit Data Bus Width: 32-bit Address Bus Width: 32-bit ROM: 4 MB Onboard RAM: 1.0 MB Maximum RAM: 1.0 MB Level 1 Cache: 4 kB Expansion Slots: 1 Type II PCMCIA Video Screen: reflective LCD Max Resolution: 1 bit 320x240 Input/Output Serial: 1 Speaker: mono Networking Modem: 9600 bps, optional Miscellaneous Dimensions: 8" H x 4" W x 1.25" D Weight: 1.28 lbs. apple-historyapple-history / Newton Message Pad 110 apple-history Follow @apple_history @apple_history TwTweet Tw Newton Message Pad 11010 NeNewton Message Pad 120 (1994) Essentials Family: Newton Codename: Lindy Minimum OS: Newton OS 1.3 Maximum OS: Newton OS 1.3 Introduced: March 1994 Terminated: April 1995 Processor CPU: ARM 610 CPU Speed: 20 MHz FPU: none Register Width: 32-bit Data Bus Width: 32-bit Address Bus Width: 32-bit ROM: 4 MB Onboard RAM: 1.0 MB Maximum RAM: 1.0 MB Level 1 Cache: 4 kB Expansion Slots: 1 Type II PCMCIA Video Screen: reflective LCD Max Resolution: 1 bit 320x240 Input/Output Serial: 1 Speaker: mono Networking Modem: 9600 bps, optional Miscellaneous Dimensions: 8" H x 4" W x 1.25" D Weight: 1.28 lbs.

6. 1979 Apple Graphics 1983 1984

7. 1985 1989

8. 1990 1993

9. iPad

10. iPad early years US Design Patent No. D504,889 "Newton successor" currently 1.5 app’s downloaded US Design Patent No. D504,889 "Newton successor" currently 1.5 app’s downloaded

11. iPad 1 160,000 App’s Jan 2010 bought PA Semi 1/4 billion in 2008 Many complaints about what it did not have One million sold in a month - 15 m in 9 months Most successful product launch in history shift emphasis from creating content to absorbing and manipulating it 160,000 App’s Jan 2010 bought PA Semi 1/4 billion in 2008 Many complaints about what it did not have One million sold in a month - 15 m in 9 months Most successful product launch in history shift emphasis from creating content to absorbing and manipulating it

12. It has a virtual keyboard SPECS: 9.7 inch IPS display, 0.5 inches thin, 1.5 pounds in weight. - MEMORY SIZE: 16, 32, or 64 GB solid state hard drives - CHIP: 1 GHz Apple A4 chip. It looks like they went in-house to build this thing. - Wi-Fi: 802.11n - BATTERY LIFE: 10 hours - Includes Speaker, Microphone, 30-pin connector, Accelerometer, and compass It has a virtual keyboard SPECS: 9.7 inch IPS display, 0.5 inches thin, 1.5 pounds in weight. - MEMORY SIZE: 16, 32, or 64 GB solid state hard drives - CHIP: 1 GHz Apple A4 chip. It looks like they went in-house to build this thing. - Wi-Fi: 802.11n - BATTERY LIFE: 10 hours - Includes Speaker, Microphone, 30-pin connector, Accelerometer, and compass

13. When the iPad 2 was introduced in March 2011, Apple claimed that its custom-designed A5 processor had twice the processing power and nine times the graphics performance of the original iPad's A4. Other improvements included more RAM, front- and rear-facing cameras with FaceTime support, a Three-axis gyroscope, and optional CDMA support. Announced alongside the iPad 2 was the "Smart Cover", which could be used as a cover, a keyboard stand and an upright stand. The iPad 2 included magnets that allowed the Smart Cover to snap into place, putting the iPad 2 to sleep when closed, and waking it up when opened. iPad's When the iPad 2 was introduced in March 2011, Apple claimed that its custom-designed A5 processor had twice the processing power and nine times the graphics performance of the original iPad's A4. Other improvements included more RAM, front- and rear-facing cameras with FaceTime support, a Three-axis gyroscope, and optional CDMA support. Announced alongside the iPad 2 was the "Smart Cover", which could be used as a cover, a keyboard stand and an upright stand. The iPad 2 included magnets that allowed the Smart Cover to snap into place, putting the iPad 2 to sleep when closed, and waking it up when opened. iPad's Processor CPU: Apple A5 (ARM Cortex-A9) CPU Speed: 1 GHz CPU Cores: 2 FPU: integrated Bus Speed: ? Register Width: 32-bit Data Bus Width: 64-bit Address Bus Width: 32-bit Onboard RAM: 512 MB Maximum RAM: 512 MB Level 1 Cache: 32 kB data, 32 kB instruction Level 2 Cache: 1 MB on-processor Video Screen: 9.7" LED-backlit multi-touch GPU: PowerVR SGX543MP2 (via A5 chip) Max Resolution: 1024x768 Video Out: composite, component (via Dock Connector) Camera: Front: VGA, Rear: 720p Input/Output USB: via Dock Connector Audio Out: stereo 16 bit mini Speaker: mono Microphone: mono Sensors: Three-axis gyro, Accelerometer, Ambient light sensor Networking Airport Extreme: 802.11n Bluetooth: 2.1+EDR Cellular: optional 3G: GSM/EDGE (850, 900, 1800, Location: WiFi-Assisted GPS (Assisted/Cellular GPS on 3G models), Digital Compass Processor CPU: Apple A5 (ARM Cortex-A9) CPU Speed: 1 GHz CPU Cores: 2 FPU: integrated Bus Speed: ? Register Width: 32-bit Data Bus Width: 64-bit Address Bus Width: 32-bit Onboard RAM: 512 MB Maximum RAM: 512 MB Level 1 Cache: 32 kB data, 32 kB instruction Level 2 Cache: 1 MB on-processor Video Screen: 9.7" LED-backlit multi-touch GPU: PowerVR SGX543MP2 (via A5 chip) Max Resolution: 1024x768 Video Out: composite, component (via Dock Connector) Camera: Front: VGA, Rear: 720p Input/Output USB: via Dock Connector Audio Out: stereo 16 bit mini Speaker: mono Microphone: mono Sensors: Three-axis gyro, Accelerometer, Ambient light sensor Networking Airport Extreme: 802.11n Bluetooth: 2.1+EDR Cellular: optional 3G: GSM/EDGE (850, 900, 1800, Location: WiFi-Assisted GPS (Assisted/Cellular GPS on 3G models), Digital Compass

14. Who uses iPad? Who uses iPad? Doctor’s The Pope Sumo Pee Wee

15. Sources Walter Isaacson - Steve Jobs Walter Isaacson iCon Steve Jobs_ The Greatest Second Act - Jeffrey S. Young Inside Steve's Brain - Leander Kahney Apple Confidential 2.0 The Definitive History of the World's Most Colorful Company Owen W. Linzmayer Inside Apple How America’s Most Admired and Secretive Company Really Works Adam Lashinky Inside Apple How America’s Most Admired and Secretive Company Really Works Adam Lashinky Defying Gravity The Making of Newton Markos Kounalakis Defying Gravity The Making of Newton Markos Kounalakis

16. Thank-you Made with Keynote by Apple