1. 公丕俭 2009 年 11 月 的检索与利用讲座

2. Goal of Presentation Provide the NCU students with information for understanding the library on-line resource (ASP/BSP via EBSCO) and then using such information in improving the student’s learning/researching ability –Profile of Presenter/EBSCO –ASP/BSP Content –Live Demo –Q&A

4. EBSCO (Elton B. Stephens COmpany) is one of the 200 largest private companies in the United States

5. Academic Source Premier

6. Academic Source (Multi-Discipline Research) 专家评审全文期刊总数 Peer-Reviewed Journals in Full Text 收录全文期刊总数 Journals in Full Text 专家评审的期刊索引与摘要 Peer-Reviewed Journals Indexed & Abstracts 期刊索引与摘要 Journals Indexed & Abstracts 6,105 7,164 9,776 11,222 3,896 4,624 7,388 8,470 内容项目 CompletePremier Figures as of Oct 23, 2009

7. EBSCOhost 数据库的学术价值 ( 在科学, 技术, 医学,…) Academic Source 全文期刊收录在知名 STM 二次文献

8. EBSCOhost 数据库的学术价 值 ( 在人文社会学科 ) Academic Source 全文期刊收录在知名人文社会学科二次文献

9. Business Source Premier

10. Financial Times Global MBA Rankings 2009 All of the above are Business Source customers RankBusiness SchoolCountry 1London Business SchoolUK 1University of Pennsylvania (Wharton)USA 3Harvard Business SchoolUSA 4Columbia Business SchoolUSA 5INSEADFrance 6IE Business SchoolSpain 6Stanford University (GSB)USA 8CeibsChina 9MIT Sloan School of ManagementUSA 10New York University: SternUSA 11University of ChicagoUSA 12IESE Business SchoolSpain

11. Business Source Premier Author Profiles040,00040,000 Full-Text Books & Monographs 56852796 Full-Text Case Studies 150372222 Full-Text Company Profiles 10,15117,6517,500 Full-Text Conference Papers / Proceedings Collections 64034 Full-Text Country Economic Reports 1,4181,46446 Full-Text Faculty Seminars (Videos) 07373 Full-Text Industry Reports 5,15917,85412,695 Full-Text Interviews (Executive & Analyst) 04,9674,967 Full-Text Market Research Reports 942,1192,025 Full-Text Peer-Reviewed Journals 1,0971,699602 Full-Text SWOT Analyses 2,9533,00855 Full-Text Trade Journals & General Business Magazines 1,0671,590523 Full-Text Working Papers Collections 22220 Content Type Business Source Premier Compared on July 20, 2009 Business Source Complete Difference

12. Journal of Marketing Journal of Marketing Research (JMR) Journal 1212 EBSCOGaleProQuestRank Administrative Science Quarterly Academy of Management Journal Harvard Business Review Management Science Operations Research Academy of Management Review Industrial & Labor Relations Review California Management Review Journal 1234567812345678 EBSCOGaleProQuest Management Journals Ranked Study by Coe & Weinstock from Academy of Management Journal Marketing Journals Ranked Study by Gordon and Heischmidt from Journal of Marketing Education Rank Full Text with NO Embargo Embargoed Full Text Full Text with NO Embargo Halted Full Text NO Full Text Halted Full Text Embargoed Full Text NO Full Text Halted Full Text NO Full Text Halted Full Text NO Full Text Embargoed Full Text Halted Full Text Data from June 21, 2009 Full Text with NO Embargo NO Full Text Halted Full Text Data from June 21, 2009

13. Journal of Operations Management International Journal of Production Research Journal 1212 EBSCOGaleProQuestRank MIS Quarterly Communications of the ACM Information Systems Research Journal of Management Information Systems Journal 12341234 EBSCOGaleProQuest MIS Journals Ranked Mylonopoulos & Theoharakis: http://www.bus.ucf.edu/csaunders/newjournal.htm POM Journals Ranked Ranking from Barman et al (Relevance): http://www.bus.ucf.edu/csaunders/newjournal.htm Rank Full Text with NO Embargo Embargoed Full Text Full Text with NO Embargo Halted Full Text Embargoed Full Text NO Full Text Halted Full Text NO Full Text Embargoed Full Text Halted Full Text NO Full Text Embargoed Full Text NO Full Text Data (for both of the above) from June 21, 2009

14. Journal of Finance Journal of Financial Economics Journal of Financial & Quantitative Analysis Journal of Money, Credit & Banking Journal 12341234 EBSCOGaleProQuestRank Journal of Accounting Research Accounting Review Journal of Accounting & Economics Accounting, Organizations & Society Contemporary Accounting Research Journal of Accounting, Auditing & Finance Journal 123444123444 EBSCOGaleProQuest Accounting Journals Ranked Hasselback et al, appeared in Accounting Forum, Volume 26, Issue 1, Pg 45 Finance Journals Ranked Study by Mabry & Sharplin, “Conclusions, a Final Ranking of Finance Journals”, The Journal of Financial Research Rank Embargoed Full Text Full Text with NO Embargo NO Full Text Embargoed Full Text Full Text with NO Embargo NO Full Text Halted Full Text NO Full Text Full Text with NO Embargo NO Full Text Halted Full Text NO Full Text *Active full text is likely to become unique to EBSCO in 2009 Data (for both of the above) from June 21, 2009 Embargoed Full Text NO Full Text Full Text with NO Embargo NO Full Text Full Text with NO Embargo* NO Full Text Halted Full Text

15. Africa2722 Australia & New Zealand10544 Canada13385 Eastern Europe (including Southeast)5444 Far East124115 Latin America & the Caribbean1512 Middle East3635 United States3,9701,352 Western Europe8,5352,848 TOTAL12,9994,557 Full-Text Serials (Total) Full-Text Peer-Reviewed Journals International Full-Text Coverage in the Premier Package (ASP & BSP) Region * Figures as of July 20, 2009

16. Business Source Premier & Business Source Complete Author Profiles040,00040,000 Full-Text Books & Monographs 56852796 Full-Text Case Studies 3,9975,0921,095 Full-Text Company Profiles 10,15117,6517,500 Full-Text Conference Papers / Proceedings Collections 64034 Full-Text Country Economic Reports 1,4181,46446 Full-Text Faculty Seminars (Videos) 05555 Full-Text Industry Reports 5,15917,85412,695 Full-Text Interviews (Executive & Analyst) 04,9674,967 Full-Text Market Research Reports 942,1192,025 Full-Text Peer-Reviewed Journals 1,0971,703606 Full-Text SWOT Analyses 2,9533,00855 Full-Text Trade Journals & General Business Magazines 1,0671,590523 Full-Text Working Papers Collections 22220 Content Type Business Source Premier Compared on September 11, 2009 Business Source Complete Difference

17. 55 Harvard Faculty Seminars (Videos) Newly added to Business Source Complete The Faculty Seminar Series features the work and research of prominent professors and experts from Harvard Business School –Case Method –Change –Communications –Ethics –Finance and Accounting –Global Business –Governance –Innovation & Entrepreneurship –Leadership –Management –Organizational Behavior –Organizational Development –Sales & Marketing –Social Enterprise –Strategy –Technology & Operations Topics Include:

18. Managing People for Competitive Advantage Christopher A. Bartlett Over the history of the corporation, many successful businesses have shifted from a culture focused on capital to a culture invested in people and ideas. Professor Christopher Bartlett argues that organizations are social as well as economic entities, and that by cultivating a culture based on a belief in people, they can stimulate employees to produce extraordinary results. Topics covered: Management; Strategy. The Opportunity & Threat of Disruptive Technologies Clayton M. Christensen How do seemingly benign innovations disrupt entire industries? And why are industry leaders consistently losing out to the upstarts, even when the disruptive innovation came from the leader's own lab? Professor Clay Christensen shows why these destructive patterns occur and how your company can break out of them. Topics covered: Innovation and Entrepreneurship; Strategy; Technology and Operations. Creating Customer-Centric Cultures: Lessons from High- Performance Organizations Rohit Deshpandé What kinds of corporate cultures are common to best-performing organizations? Does being customer focused really matter? In this presentation, Professor Rohit Deshpandé describes revolutionary changes in marketing that lead to more customer-centric organizations, where customers are everybody’s responsibility and the language of the customer is key. Approaching marketing as a cultural challenge is a hallmark of the most successful high-performance companies in the world. Topics covered: Innovation and Entrepreneurship; Leadership; Sales and Marketing; Strategy. Sample Seminars Available via the Collection

19. Authentic Leadership William W. George What is authentic leadership? How can you become and remain an authentic leader? In this timely presentation, Professor William George outlines what it means to be a leader. Leadership is not about style or emulating another leader. It’s about responsibility and stewardship. A true leader appeals not only to people’s minds, but to their hearts, as leaders demonstrate through their vision and values. Topics covered: Leadership. Building Strategy-Focused Organizations with the Balanced Scorecard Robert S. Kaplan Is your organization strategically focused? If not, you may need to consider developing a Balanced Scorecard strategy map. Professor Robert S. Kaplan first outlines the development of a Balanced Scorecard and describes its use by many successful organizations. Then he uses case studies of successful for-profit and nonprofit organizations to describe how to take the process to the next level, into strategic implementation, using a Balanced Scorecard strategy map. Topics covered: Finance and Accounting; Strategy. International Entrepreneurial Finance Walter Kuemmerle How will a global perspective increase my organization’s likelihood of financial success? What’s most important to consider in local adaptation—economic, political, or social issues? In this presentation, Professor Walter Kuemmerle offers important insights for anyone thinking about starting up or expanding a business in an international context. Topics covered: Finance and Accounting; Global Business; Innovation and Entrepreneurship. Sample Seminars Available via the Collection

20. Entrepreneurial Marketing Joseph B. Lassiter III Products, customers, people, and partners: How do they relate and why should you care? The right combination is critical for success in any venture—an established company or a start-up. Professor Joseph Lassiter combines the entrepreneur’s pursuit of an idea with marketing’s focus on the customer to create a process that can dramatically increase any organization’s performance. Topics covered: Innovation and Entrepreneurship; Management; Strategy. Boom and Bust in Private Equity Josh Lerner What does the past tell us about the future of private equity? Are booms and busts a fact of life or a preventable anomaly? Professor Josh Lerner outlines three themes—rightsizing, structure and reach, and transparency—that may be dominant issues in private equity in the future. His conclusion: the business of private equity will look very different a decade from now. Topic covered: Finance and Accounting. The New Strategic Weapon: Information Technology F. Warren McFarlan Information technology is not just back-office technology; it is a strategic weapon in today’s post-dot-com environment. IT makes companies survive, excel, and win. Professor F. Warren McFarlan expands on this theme amid IT’s strands of stability and change, and his insights help you understand where IT is today and predict where it will go in the next forty years. Topics covered: Management; Strategy; Technology and Operations. Sample Seminars Available via the Collection

21. Brand Positioning Youngme E. Moon Have you positioned your brand to best engage the interest of potential customers? Professor Youngme E. Moon cites numerous examples of companies, such as JetBlue, IKEA, and Sony, whose unorthodox approaches have allowed them to steal share from all segments of the market. She presents four positioning strategies—iconic, reverse, breakaway, and stealth positioning—that such companies have used to dominate their product categories. Her insights and analyses can help you to position your product to its best advantage. Topics covered: Innovation and Entrepreneurship; Sales and Marketing; Strategy. The Danger of Silencing Conflict at Work Leslie A. Perlow The best way to pacify workplace conflict is to keep quiet and not make any waves, right? Wrong. Professor Leslie A. Perlow uses three studies to show that silencing conflict can have devastating negative task and relationship consequences. Silencing conflict can cause tasks to take longer or never get done at all. Topics covered: Communications; Management; Organizational Behavior. Where Do Great Strategies Come From? Jan W. Rivkin Are your strategic planning processes successful? Do they provide strategies that allow you to attain and maintain excellence in your industry for the long run? Professor Jan W. Rivkin feels that the traditional strategic planning process is flawed, and he presents an alternative, complementary approach. Using three tests of good strategic consistency and employing the case of Ryanair as an example, Professor Rivkin provides concrete advice for successful strategic planning in today’s dynamic environment. Topics covered: Leadership; Strategy. Sample Seminars Available via the Collection

22. Research Starters

24. Online Demo