2. Jeopardy- Unit 1 Random 1Random 2Random 3Random 4 Random 5 Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500 Final Jeopardy

3. $100 Question from H1 By increasing awareness of the need for environmental controls, what has marketing done?

4. $100 Answer from H1 Improved the quality of life

5. $200 Question from H1 9. Paul’s plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

6. $200 Answer from H1 Product/Service management

7. $300 Question from H1 What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good service?

8. $300 Answer from H1 Promotion

9. $400 Question from H1 Sue is a 12 th grade student who loves the new Ferrari convertible which retails for approximately $300,000. She works part-time at the local movie theater and has approximately $150 in her savings and checking account. Is Sue a part of the market for the Ferrari?

10. $400 Answer from H1 No

11. $500 Question from H1 Paul’s plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

12. $500 Answer from H1 Product/Service Management

13. $100 Question from H2 What does the selling function have that makes it so unique?

14. $100 Answer from H2 Contacting Customers

15. $200 Question from H2 What marketing career involves determining why customer do what they do?

16. $200 Answer from H2 Marketing Research

17. $300 Question from H2 What marketing career involves catching customers’ attention, informing them of products, and persuading them to buy?

18. $300 Answer from H2 Advertising

19. $400 Question from H2 Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

20. $400 Answer from H2 Product Service Management

21. $500 Question from H2 What is at the center of all marketing activities?

22. $500 Answer from H2 Communication

23. $100 Question from H3 What is the overall reason that marketing strategies are designed and implemented?

24. $100 Answer from H3 Achieving planned goals

25. $200 Question from H3 Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four P’s should these investors consider first?

26. $200 Answer from H3 Product

27. $300 Question from H3 Manny has an idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four P’s should these investors consider first?

28. $300 Answer from H3 Product

29. $400 Question from H3 To promote its summer menu, Danielle’s Café plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 st through June 15 th. What does use of the coupon represent?

30. $400 Answer from H3 Tactic

31. $500 Question from H3 Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawing represent?

32. $500 Answer from H3 Tactic

33. $100 Question from H4 Which market do customers in cold climates who need snow shovels and snow blowers represent?

34. $100 Answer from H4 Geographic

35. $200 Question from H4 Which market segment do customers that prefer reasonably-priced recreational activities that include a variety represent?

36. $200 Answer from H4 Psychographic

37. $300 Question from H4 A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18- to 34-years old. How is the business segmenting the market?

38. $300 Answer from H4 Demographic

39. $400 Question from H4 What is one way that many businesses use the marketing information contained in sales reports?

40. $400 Answer from H4 To improve the effectiveness of salespeople

41. $500 Question from H4 By monitoring its sales and its customers’ buying habits, what is a business often able to identify?

42. $500 Answer from H4 Popular Products

43. $100 Question from H5 XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?

44. $100 Answer from H5 Popular Products

45. $200 Question from H5 What are the 4 P’s?

46. $200 Answer from H5 Product, Price, Place, Promotion

47. $300 Question from H5 What is the difference between a good and a service?

48. $300 Answer from H5 Good: tangible Service: intangible

49. $400 Question from H5 What is segmenting the market by how you like to use the product?

50. $400 Answer from H5 Behavioral

51. $500 Question from H5 What is the SWOT analysis?

52. $500 Answer from H5 Strengths, Weaknesses, Opportunities, and Threats

53. Final Jeopardy List the seven functions of Marketing.

54. Final Jeopardy Answer Pricing Marketing Info Management Distribution Promotion Financing Selling Product Service Management