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Published byTanya Deeks Modified over 10 years ago
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Collaborative consumption in the changing labour market
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Future Hipsters
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Where does this story start?
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Let me introduce this guy…
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The “Model T” (1908) The first mass manufactured car “No man making a good salary will be unable to own one”
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“Evolution of Consumption” OwnershipAccumulationSubstitution
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Access today EconomicTechnologySocial We’re moving from a world where we’re organised around ownership to one organised around access to assets
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Collaborative consumption “A class of economic arrangements in which participants share access to products or services, rather than having individual ownership”
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Idling Capacity + Critical Mass + High Costs Where is the change? TransportationProduct & ApparelHospitalityLeisure
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Generation Comparison. Need for new platforms. Generation Comparison – how the different generations approach their professional life. Source: HARRIER HUMAN CAPITAL, 2013
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Millenials
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Shifting Collaborative Values CollaborationEmpowermentOpenness HumannessNew Currency Trust between strangers
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Where is the change? FinanceLabourEducation & SkillHubs
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Finance: Crowd Funding
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Labour: Task Economy Aussies could be making $700m extra income 9 out of 10 of workers want to earn extra income in their spare time While 35% of Australians work full-time, over 90% want flexibility not 9 to 5
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Education: Coursera 100 UNIVERSITIES IN 19 CITIES THE LARGEST MOOC IN THE WORLD 5.5MILLION STUDENTS NEW LEARNING HUBS
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Consumer Proposition DATA TaskCasualPart-timeFull-timeEntrepreneurs Helping you monetise your time Trade Proposition Helping you grow your business by connecting you with targeted audiences. Digital Head Hunter Media Suite Change of business strategy to new growth areas Consumer Proposition to Trade Deliverables C1 Employer Branding
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THE THREAT COMES FROM THE PEOPLE Companies must evolve their business models to avoid becoming disintermediated by customers who connect with each other This is not a passing trend, this is a work revolution
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Thank you
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