1. MADRID 15-17 April European Commission Information Society and Media GaLA Game and Learning Alliance The European Network of Excellence on Serious Games WP4 BIBA T4.2 Technology Transfer & T4.4 Business Modelling 1

2. MADRID 15-17 April European Commission Information Society and Media T4.2 Technology transfer and exchange Second Year –Difference between Technology Transfer and Knowledge Transfer –Definition of KPIs for TT of Serious Games  Allow to compare TT success actions on Serious Games sector  Identify successful commonalities  Define barriers and challenges  KPIs defined and presented KPIs for the game itself Measurable variables Technology Readiness Level (TRL) of SG Easy to use Learning effectiveness Match between organizational need and game purpose Recommended properties Adaptable to different scenarios/learning needs Graphics quality Engagement level Target group 2 Gopalakrishnan &Santoro, 2004

3. MADRID 15-17 April European Commission Information Society and Media T4.2 Technology transfer and exchange KPIs for the researcher Measurable Variables Personal economic profits % of time the researcher can spend on TT % of time the researcher is willing to spend on TT Recommended skills Management Skills Competitiveness Communication skills Ability to network and make contacts Self-motivated and disciplined Willingness to take risks Flexibility in work environment KPIs for research institution Ratio of successful technology transfer Ratio of contacts Ratio of licensed SG´s by TT Ratio of Spin-off created Benefits generated by technology transfer 3

4. MADRID 15-17 April European Commission Information Society and Media T4.2 Technology transfer and exchange –Collection of Serious Games Case Studies to obtain direct information about the challenges, facilitators, best practices and problems on TT activities  11 Successful Case Studies and 2 Failure Case Studies Presentation of Case Studies Analysis of case studies based on KPIs Definition of key factors for success Barriers from Organization Type 4

5. MADRID 15-17 April European Commission Information Society and Media T4.2 Technology transfer and exchange Next Steps –Monitoring on the case studies presented last year (All partners involved) Deadline: 30.06.2013 –Qualitative analysis (All GaLA partners and associate partners) 31.05.2013  Short questionnaire on TT actions done  Identify new TT case Studies (internal and external from Gala) –Understanding of different barriers from Organization Type and Country. 31.07.2013  Interview to Successful Research Organization on TT  Interview to Research Organization that never practice TT –Flow process chart for SG´s Technology Transfer 31.08.2013 From researcher perspective (BIBA, feedback from other institutions) From Industrial user(Playgen, SGI, Cyntelix ?) –TT activity with Playgen/SGI/Cyntelix or CEDEP (Year 4) 5

6. MADRID 15-17 April European Commission Information Society and Media T4.4 Business modelling and implementation Second Year –Common understanding of Business Models terms and stakeholders –Presentation of business modelling –Identification of decision dimensions for business modelling of Serious Games 6

7. MADRID 15-17 April European Commission Information Society and Media T4.4 Business modelling and implementation –Analysis of current Serious Games Business Models  Based on games compiled by SIG Application Field Example of Health and Fitness »Funding Channels in Health and Fitness »Channels to reach end-user in Health and Fitness 7

8. MADRID 15-17 April European Commission Information Society and Media T4.4 Business modelling and implementation Next Steps 3° YEAR: Deliverable 4.10 Business Modelling and implementation report 3 –Influence of 5 forces and Strategy on BM (ETH?, ATOS, ORT?) 15.05.2013 8 5 Forces that shape industry Threat of new entrants Threat of substitute products or services Bargaining power of customers (buyers) Bargaining power of suppliers Intensity of competitive rivalry Competitive Strategies Simultaneous continuous improvement in cost, quality, service, and product innovation Closer relationships with customers and suppliers Intelligent use of new technology Improving human resource skills

9. MADRID 15-17 April European Commission Information Society and Media T4.4 Business modelling and implementation –Challenges and Opportunities for New Trends in: (ORT, AAU, ATOS, UNOTT, Polimi) 15.05.2013 Technology (graphics 2D/3D, open-source/crowd- development/license) Platforms Delivery Channels (Internet/retailer, Downloadable/CD/Online) Funding (Private, Industry/research Projects, Government...) –Analysis other SIG SG´s (BIBA) 15.05.2013 Funding/delivery routes Conclusions –Canvas model development for SG or SG company (Year 4) –Effective metrics of in use among SG´s developers (Year 4) 9