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MIG-KOMM-EU Multilingual intercultural business communication in Europe University of Bucharest Faculty of Foreign Languages and Literatures German Studies Ioan Lazarescu, professor, PhD Ioana Hermine Fierbinţeanu,assistant professor, PhD Adriana Ionescu, teaching assistant 31.05.-01.06.2011
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http://www.mig-komm.eu/node/209
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Under the coordination of the Intercultural Communication Institute (Ansbach, Berlin, Jena) November 2009 November 2009 transversal project transversal project financed by the European Union financed by the European Union
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drafting and dissemination of work materials testing and certification techniques testing and certification techniques for the development of intercultural communication in business
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The materials will have to comply with the relevant international standards, to be motivating, innovative, easily accessible to be motivating, innovative, easily accessible to comply with the requirements of the European Reference Framework for Languages
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The testing and certification techniques will be especially targeted at the European languages with a limited area of use and teaching (LWULT) With a view to enhancing intercultural dialogue in Europe and supporting it in the context of global competition
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The course participants will be able to use: the communication possibilities in Europe the work and study options in the Member States of the European Community
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The project is based on two other European pilot-projects which are still in progress: LINGUA, a project for the development and evaluation of multimedia programmes in language teaching: LINGUA, a project for the development and evaluation of multimedia programmes in language teaching: Business German, Danish, French, Spanish Business German, Danish, French, Spanish for individual and distance study for individual and distance study 1995-1997 1995-1997
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The materials for business German developed within the first projectThe materials for business German developed within the first project are based on the analysis of the speakers’ needs have been disseminated internationally (through Inter-Nationes )
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Will be updated and extended to other European languages with limited use area Romanian, Czech, Slovak, Lithuanian, Estonian, Latvian as well as Finnish and Swedish
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The new materials: will be innovative and easily accessible will be innovative and easily accessible will make use of all the advantages of the blended learning methodology
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will comprise optimal elements for individual learning together with the advantages of online learning allowing for the drafting of motivating materials
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The courses are conceived so as to : promote autonomous learning by means of online courses blended learning + task based learning + LIVE teaching sessions + individual online tutorial / classroom teaching in regional centres LIVE teaching sessions + individual online tutorial / classroom teaching in regional centres
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The courses are designed for: adult learning for professional training
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The development of materials takes into account: The work instruments used for the testing and certification of linguistic competences at European level developed within the ECL project
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one aims at ensuring its transfer and implementation in the case of other European languages one aims at ensuring its transfer and implementation in the case of other European languages Until now ECL certifications are available for 12 languages: English, German, Hungarian, Italian, Polish, Czech, Slovak, Spanish, Serbian, Romanian, Bulgarian, Russian, Lithuanian, Estonian and will be extended to Finnish and Swedish.
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Means for the evaluation and dissemination of materials In various forms, the (extended) national and international networks The web page of the project Other multimedia and electronic means
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Thus the project contributes to: Enhancing quality and attractiveness Professional and further training Adult learning The certification of linguistic and intercultural skills
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Results Publications in linguistics and foreign language teaching methodology in the partner countries Information on the project in various media: magazines, internet, newsletter, newspapers, radio, television
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Web page with internal and external sections : Materials offer
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At the end of the project: interactive web sites interactive web sites tutorial sessions tutorial sessions a handbook for a blended learning course a handbook for a blended learning course
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Workbook on DVD/CD-ROM comprising: materials, exercises, videos, audio recordings instructions for use multilingual glossary
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audio texts for communication in business audio texts for communication in business links for the individual study on the web page work sessions in teaching centres (in the classroom) work sessions in teaching centres (in the classroom) materials for ECL tests
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Thematic focus ManagementMarketing Services Intercultural communication
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Exercises Workbook on DVD/CD-ROM Classroom materials Hot Potatoes 6.3.0.3 http://www.brothersoft.com/hot-potatoes-download- 164635.html
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mangement - level B2 marketing – level B1/B2 services/intercultural communication- A2/B1 examples
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Thank you for your attention!
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