1. Storage 101: Take Control of the Heat
Note to Presenter: Present to customers and prospects to provide them with a high-level update of new features of EMC’s Celerra products and new innovations for networked storage use cases. If more detail is needed, refer to the “Customer Technical Presentation: EMC Celerra Family Technical Review” on Powerlink.
David Lapadula
Sr. Partner Technical Consultant
EMC Corp.

2. Keyword
OPTIMIZATION

3. Hot Information Management Issues

4. Information Management Challenges
Business and IT perspectives
Business Needs
IT Plans
Note to Presenter: Use this slide to get a better understanding of the challenges that your customer is facing.
Here you see a selection of key business needs and IT plans that EMC believes are at the forefront of today’s information challenges.
Revenue Business-critical information must be captured and available when needed—at all times
Agility New or changed business initiatives must be up and running quickly
Costs Information growth of more than 50% per year puts pressure on budgets
Productivity Must deliver a higher return on investment–both for human recourses and capital equipment
High availability Protect data and design data center for highest system and information availability
Rapid provisioning Have needed reserves of both storage capacity and performance
Maximize budgets Automatically ensure that no stale data occupies expensive capacity
New strategies Stop firefighting and increase the capacity managed by each staff member with new tools

5. Drivers of Next-Generation Storage Strategy
HDD
New Storage Technology
Flash
Next-Generation Storage Strategy
Consolidation and Virtualization
Practices like server virtualization combined with advances in Moore’s Law and server consolidation increases the need for storage performance
Simultaneously, relentless 62% yearly data growth demands more cost-efficient storage
Finally, new technologies like enterprise Flash and high-capacity drives holds the promise for more efficient storage strategies that can change IT economics
The drivers of a next-generation storage strategy are:
IT strategy must be in sync with your business strategy and business objectives.
As new technology (multi-processor/multi-core servers) and newer practices (server virtualization and consolidation) become the norm, storage strategies must change to take full advantage of these inflexion points.
Storage performance and capacity now must be managed in unison. This is specially true for SAN storage where large capacities are centrally managed and many virtualized serves needs to have their needed I/O demands met. Failure to do both may put your business at risk.
Finally, new technology, like high-performance Flash drives and high-capacity 2 TB disk drives, provides new opportunities to look older storage strategies with a fresh look. How can the business benefit from these new inflexion points?

6. Next-Generation Storage Strategy
Must be both simple and efficient
Simple
Efficient
Note to Presenter: This is an optional slide to start the discussion. Use this slide to get a better understanding of the strategies that are most appealing to your customer.
As discussed earlier, there are many information challenges impacting business today. But on closer inspection, it all comes down to the need to drive down your costs, make you more competitive, and reduce your risks.
In other words, it’s about saving money, providing your business with the competitive advantage that allows you to increase your revenue, and at the same time reducing exposure to risk.
EMC believes that EMC Celerra can help address these needs by making your storage strategy simpler and more efficient.
EMC Celerra now brings you the simplicity to easily manage all of your Celerra and CLARiiON arrays through one seamless experience that services any application—be it virtual or physical—and connects with all protocols, including NAS (NFS, including pNFS, and CIFS), iSCSI, Fiber Channel, and Celerra Multi-Path File System (MPFS). Celerra automatically balances performance and capacity, optimizing your investment and addressing your data’s dynamic needs. You can now get more out of your existing arrays with fewer resources, less time, and less money. Let’s look at some of the new features available to Celerra customers.
Must centralize management Single unified interface for midtier SAN and NAS environments
Must connect to any protocol NFS, CIFS, pNFS, iSCSI, Fibre Channel , and MPFS should all be in one system
Must enable consolidation Use the same common infrastructure for virtual and physical applications
Must be able to “set it and forget it” Very intuitive GUI lets you deploy sophisticated and advanced services with just a few clicks
Must optimize service levels Dynamically use system resources to provide the highest performance and lowest cost
Must reduce capacity and power Reclaim wasted capacity while cutting power and cooling for needed data
Must improve storage utilization Allocate capacity on an as-needed basis to avoid stranded resources
Must scale as needed Ability to add capacity as needed without hitting performance and capacity barriers

7. Keep Your Cool with EMC Unified Storage: CELERRA

8. The EMC Celerra Family The Industry-leading Unified Storage Platform
Gateway
Shared storage
Add NAS, iSCSI to Fibre Channel SAN
Leverage existing storage investment
Scale performance and capacity
Unified Storage
Dedicated storage
Easy to deploy
Simple to manage
NX4
NS-120
NS-480
NS-960
NS-G2
NS-G8
Availability
Failover
(N+1)
Advanced
(N+M)
Number of X-Blades
1 or 2
2 or 4
2–8
Connectivity
NAS, iSCSI,
Fibre Channel
NAS, MPFS, iSCSI,
NAS, MPFS,
iSCSI,
Storage
CLARiiON
CLARiiON, Symmetrix
Maximum usable IP storage capacity
(X-Blade/system)
16 TB/ 32 TB
32 TB/ 64 TB
64 TB/ 192 TB
128 TB/ 896 TB
64 TB/ 128 TB

9. High Performance Flash
Celerra Innovation
Industry-leading architecture
Highest service levels
Dedicated storage processors for block and file
“Hot” data automatically served from Flash drives
Greatest efficiency
Fully automated tiered storage pools for best cost per gigabyte
Maximum flexibility
Native protocol support for any environment
Fibre Channel (FC), iSCSI, Fibre Channel over Ethernet (FCoE)*
NFS, pNFS, CIFS
Note to Presenter: The transition to this slide should be the highest efficiency or simplicity related issues the customer has mentioned during initial discussion.
Celerra has an industry leading architecture:
It offers a modular design with dedicated controllers optimized for the protocol and workload to be served.
All controllers benefit from a central storage pool, ensuring there are no stranded unused resources.
The storage pool is optimized for best performance and lowest capacity cost dynamically. This means this feature constantly assesses the data’s access patterns relative to performance needed and will continually move least accessed (cold) data to the lowest cost technology. FC
FCoE
iSCSI
NFS
pNFS
MPFS
CIFS SP SP XB XB XB XB XB XB
Automatic Data Placement
High Performance Flash
High Capacity HDDs
15K HDDs
Storage Pool
*Available Fall 2010

10. Celerra Innovation Maximize real estate with ultra-dense storage racks
New feature
Doubles drive density:
From five drives per rack unit to 10 drives per rack unit
Celerra NS-480 and NS-960
42U rack sports
Tandem rails and dual drive array enclosures
Fully configured racks to simplify field upgrades and minimize serviceability
Drive support:
10K/15K Fibre Channel drives allowed in the vault only (enclosure 0-0)
5,400 rpm low power SATA or 7,200 rpm SATA throughout
2 TB HDD (hard disk drives) coming soon
Flash drives support in any FC slot
Note to Presenter: This is an optional slide, especially appropriate for customers with floor space at a premium.
EMC’s high-density configuration options for the Celerra NS-480 and NS-960 deliver twice the capacity in half the floor space to optimize resources in physical data centers. Rather than just 15 drives in one disk array enclosure (DAE) per 3Us, in addition, the Celerra high-density configuration options now have two DAEs per 3Us (one DAE in front of another with the traditional front-to-back cooling), resulting in a total of 30 drives per 3U.
The rack itself is slightly higher than a traditional 40U rack in that it is 42Us. It is also deeper to allow two DAEs (one in front of the other). The DAEs use a tandem rail system that extends when opened, allowing full frontal access to the DAE in the back.
The high-density configuration options support full Celerra functionality with the one difference being that Fibre Channel drives are only allowed in the vault enclosure.

11. Storage Innovation EMC Unisphere management
Simple and intuitive GUI for combined SAN and NAS
High performance design
Tight VMware integration
Built-in access to support community
Supports existing CLARiiON and Celerra
EMC Unisphere offers a new approach to storage management. It is an ease-to-use, sleek interface that provides a simple integrated management experience for CLARiiON and Celerra. It is extensible, and supports other midtier products such as RecoverPoint/SE.
Log on to Unisphere once and it will discover all the CLARiiON’s and Celerra’s in the environment.
Unisphere offers built-in contextual access to the support ecosystem and is your one-stop shop for all the support and service needs. To leverage all these benefits, you don’t need to make any radical changes to your existing infrastructure. Unisphere can be seamlessly added to your current environment.
Let’s take a closer look at each of these capabilities…
Common experience for SAN and NAS:
One look and you know what’s going on
Single sign on
Aggregated alerts
Summary views
Advanced and performance optimized user interface capabilities:
Fast and scalable data display
What you see is what the system gets
Caching for fast replay
Sorting and filtering
Data exportable for customer reports
VMware integration
Automatic discovery of virtual machines and ESX servers
End-to-end virtual-to-physical mapping
Automated virtual infrastructure reporting
Built-in access to support community
One-click self service
Fully supports both CLARiiON and Celerra
New feature

12. EMC Unisphere Increased productivity with new levels of simplicity New
Task
Previous
Now with Unisphere
Aggregated alerting
35 clicks to survey 3 Celerras and 3 CLARiiONs
2 clicks
8-times faster
Find the system with the most free capacity
64 clicks to gather information from all (6) systems
1 click
64-times faster
Customizable table views
90 minutes to gather data then export the data and load up a chart in Microsoft Excel
Less than 5 minutes
EMC Unisphere provides a flexible, integrated experience for managing existing CLARiiON and Celerra storage systems, and next-generation EMC unified storage offerings. This new approach to midtier storage management fosters simplicity, flexibility, and automation—all key requirements for the journey to the private cloud.
Unisphere's unprecedented ease of use is reflected in intuitive task-based controls, customizable dashboards, and single-click access to real-time support tools and online customer communities such as live chat support, software downloads, product documentation, best practices, FAQs, online customer communities, spares ordering, and service requests submittals.

13. Unisphere Simplicity
Start Demo Click Here

14. Celerra Innovation FAST optimizes for economic efficiency as data ages
Year 1
Year 2
Year 3
Year 4
Year 5
As data ages and becomes less frequently accessed, FAST automatically moves it to high capacity HDDs for lowest cost
FAST is optimized for economic efficiency as data ages:
Just using Flash drives and high-capacity disk drives in a storage system does not guarantee efficiency.
To get maximum efficiency, you need a mechanism that automatically monitors data as it ages.
When most data is older than 90 days, the probability of anyone ever requesting that data has fallen to 10 percent. After 180 days, the chance of anyone looking at the data has fallen to 1 percent; and when the data is one year old, only 0.01 percent chance remains that anyone would request the data.
Naturally, different datasets may exhibit varying degree of “popularity decay,” but the older the data gets, the less performance the storage system will be required to dedicate to it.
As data falls in popularity, it therefore needs to move to less performance-oriented storage at some point. If a gigabyte of data, for example, is moved from an enterprise Flash drive to a SATA drive, the cost of the occupied data storage falls to less than one-one hundredth of the original cost. Conversely, the performance of the SATA drive is similarly one-one hundredth of the I/O performance of the Flash drive.
The conclusion is clear: Keep data on Flash as long as it is being requested frequently. Then at some point determine when the data needs to move to more-cost-effective drives and make room for new incoming data with a higher re-access rate.
Once this scheme is automated, the system is now optimizing data storage for both best performance and lowest capacity cost.
FAST is exactly such a technology. FAST automates data placement for the entire service life of the system.
Access Frequency
Automatic
Flash
SATA
New and frequently accessed data is stored on Flash for highest performance
Days Since Creation

15. Celerra Innovation FAST—Fully Automated Storage Tiering Flash
New feature
Optimizes FC or iSCSI storage for:
Best performance
Largest capacity
Lowest cost
Dynamically places:
“Hot” data is on Flash
“Cold” data on SATA drives
Maximizes return on investment
Ongoing recycling of storage media for highest utilization rate
Ensures service level agreements are met
Delivers maximum performance over the system’s entire service life
Flash
Note to Presenter: View in Slide Show mode for animation.
EMC has enhanced its FAST technology to now be more automated than ever with Sub-LUN Tiering. This feature works at the storage pool level, below the LUN abstraction.
Where earlier versions of FAST operated above the LUN level, FAST now analyzes data patterns at a far more granular level. Instead of moving, say, an entire 800 GB LUN to enterprise Flash drives, FAST now identifies and monitors the entire storage pool in 1 GB chunks. If data becomes active, then FAST automatically moves only these “hot” chunks to a higher tier like Flash.
As data cools, FAST also correctly identifies which chunks to migrate to lower tiers and proactively moves them.
With such granular tiering, it is now possible to reduce storage acquisition while at the same time improve performance and response time. And because FAST is fully automated and policy driven, there is no manual intervention required to make this happen, so you save on operating costs as well.
FAST is ideal if you have a mixed workload of applications and don’t have time or resources to manually analyze and tier each application.
Fibre Channel
SATA

16. Celerra Innovation
Block efficiency at the storage pool level
5% Active
Flash
New feature
95% Inactive
HDD
FAST Sub-LUN Tiering automatically moves active data to Flash and inactive data to low-cost SATA
Note to Presenter: View in Slide Show mode for animation.
As previously described, FAST operates at the Sub-LUN level at a granularity of 1 GB chunks regardless of disks capacity used. FAST constantly monitors how frequently data is accessed and marks data blocks that are accessed frequently (active) for promotion to Flash.
Conversely, data that may reside on Flash, but has fallen in access frequency (less active), are marked to vacate this resource.
FAST is scheduled to automatically move data between the technology tiers at a planned, off-hour time slot. This way FAST ensures that business-critical data is always served at the highest service level available while at the same time making certain that older, stale data does not clog up costly storage resources.
Simple and efficient combination of storage technologies deliver unprecedented performance and the absolute lowest capacity cost, at all times, and for the entire service life of the system.
Storage pool

17. Celerra Innovation FAST Cache for maximum application performance
4.5X better
Without FAST Cache
HDD
DRAM Cache
Flash
With FAST Cache
App server
Controller
HDD (hard disk drive) performance has not kept up with server demands, leaving applications I/O deficient
FAST Cache solves this problem by increasing controller cache by 64 times using Flash drives
Most reads and writes are now served directly from high performance Silicon
FAST preserves I/O slots for connectivity and is well positioned to take full advantage of any decrease in Flash drive costs
FAST Cache’s persistent nature keeps data cached even after a power failure
App server
Note to Presenter: View in Slide Show mode for animation.
While FAST provides automated and efficient tiering over time, FAST Cache leverages enterprise Flash drives to extend existing cache capacities to automatically absorb unpredicted spikes in application workloads, and thereby speeds system and application performance for data that is not already at the Flash tier.
Where FAST with Sub-LUN Tiering works at a very granular level of 1 GB chucks, FAST Cache takes this concept one step further by working at the 64K I/O level. By doing so, FAST Cache acts more like dynamic, but persistent, controller cache.
By extending controller cache with Flash, the cache-hit ratio is dramatically improved. As a result, the new goal for most application workloads is to strive for a 90 to 95 percent cache hit rate. This is achievable because the size of Flash-based cache is up to 64-times larger than the controller’s original DRAM (dynamic random access memory) cache.
Cache hit rates will typically go from one out of five I/Os served from cache to nine out of 10 I/Os served from cache, a 4.5-times improvement.
FAST Cache may be added to existing LUN configurations and acts as a system-wide resource. With FAST Cache, you now have multi-terabyte, read-write, non-volatile cache—an absolute first for storage platforms in the midtier market. The fact that data is written to enterprise Flash drives means that when the system returns from a power failure or planned outage, the cache is already warmed up and service levels can readily resume at the point they were before the disruption.
The size of FAST Cache is more than ample to catch transitory spikes in I/O demand. Should large amounts of Flash be needed to meet service level agreements, it is important to know that FAST Cache works in unison with FAST Sub-LUN Tiering and that the two technologies complement each other fully.
Note to Presenter: EMC’s FAST Cache works for both reads and writes. Competitors, like NetApp, frequently only implement Flash as proprietary read-only schemes.
1 of 5 I/Os from Cache
9 of 10 I/Os from Cache
Controller
DRAM Cache
4 of 5 I/Os from disk
1 of 10 I/Os from disk
HDD

18. Celerra Innovation The FAST Cache effect on applications
Microsoft
SQL Server
150 VMware
virtual desktops
Baseline
25,000
TPS*
1,228
Users
50,000
2445
with FAST Cache
2,445
20 minutes
Boot Time
4 minutes
Resp. Time
>1 minute
9 minutes
Boot Time
New feature
Uses system Flash drives
Turbo-charges applications with up to 2 TB of FAST Cache for both read and write operations
Database
Twice the number of users
Twice the number of transactions
VMware
Half the boot time
Four-times faster response time
Vastly improved end-user experience
Scale users faster and further with each system
FAST will turbo-charge most applications since frequently accessed data automatically will be moved to cache in 64 KB chunks.
EMC is one of the few companies offering both read and write acceleration using Flash drives. Two or more Flash drives may be used to form 2 TB (4 TB raw) of mirrored read and write cache.
Both database and VMware datasets benefit from FAST Cache. There is little doubt that FAST Cache will help any blend of applications. The only place where FAST Cache will be of little help is for 100 percent sequential workloads. To accelerate such workloads, add Flash drives to your FAST pools.
* Transactions per second

19. Celerra Innovation File-level FAST and data movement
EMC File
Management Appliance/VE
Move older and/or inactive files automatically off the primary storage system and on to more cost-effective frames
Free up primary storage resources automatically
Applications still see a virtualized ‘stub’ on the primary storage thereby ensuring that no application interruption occur
Celerra
EMC Centera
EMC Atmos
SATA
EMC Data Domain
Celerra FAST offers file-level tiering inside a single system; but more importantly, Celerra extends this functionality outside the system.
Through advanced file-level virtualization, files may be physically mode to lower cost systems while the application being served still sees the path to the file as if it was still on the system.
The benefit of this approach is the files can be moved to other systems while applications remain online with no service impact to users. The file movement is completely transparent to users of the system. They still access the file with the exact same path name.
Flash
Fibre Channel
Celerra

20. Logical Application User View
Celerra Innovation
Thin LUN Virtual Provisioning
Increase storage efficiency
Thin LUN
Only allocates capacity at point of consumption
Safely monitors growth
Automates capacity allocation
Dramatically improves storage efficiency by frequently doubling utilization rates
Thin LUNs fully support
Advanced snapshots
FAST
EMC RecoverPoint
Logical Application User View
Common Storage Pool
User A
10 GB
User B
User C
Physical
Allocation
3 GB
4 GB
Thin provisioning has become a standard tool as part of a modern IT storage strategy. Just like airlines over book or over subscribe airline seats, it is today necessary for IT to do the same to storage capacity committed to end users. The reason is rooted in how difficult it was in the past for users to ask for and get more storage. They learned the hard way that this was a difficult an painful process, which led them to ask for more storage up-front than they actually needed. As such behavior became common practice, it led to a lot of 2 TB LUNs and file systems stranded with only 30 percent utilization.
This problem is fixed with thin virtual LUNs. Now users get an allocation maximum, but the physical storage does not get allocated until it actually is consumed. Thin LUNs drive utilization up dramatically. This feature alone has been responsible for some companies seeing their utilization rate double.

21. Deduplication and compression
Celerra Innovation
Maximum efficiency with deduplication and compression
Data Deduplication
Combine file-level deduplication with block-level compression and reclaim up to 77% space
Realized compression ratios depends on file type
Double your effective capacity on average
~ 500 GB
Deduplication and compression
Inactive
Active
File data
1 TB
The terms deduplication and compression are frequently used interchangeably, but in reality they are quite different. They are complementary in that they provide a complete space efficiency strategy.
Deduplication typically happens at the file level, which is why networked file systems are a place where this technology is found. In file-level deduplication, multiple instances of the same file are replaced with a single copy of the file and a sequence of pointers that reference the file. The efficiency of this strategy increases as the number of duplicate files being deduplicated increases. If, for instance, the same PowerPoint file is stored 20 times in the same file system, then the potential ratio in data footprint reduction is 20:1 after deduplication. If there are no duplicate files, this strategy is inefficient.
On the other hand, compression works at the sub-file level. Here the system looks for sequences of similar blocks and bytes. If a large sequence of, say, zeros is found, this string is replaced with a block counting the number of zeros that is much smaller than the original pattern.
Deduplication requires a somewhat lighter CPU load than compression. Together they form a perfect space utilization and space reclamation strategy that will increase storage efficiency significantly in most cases.

22. Storage Efficiency FAST v2 Demo
Start Demo Click Here

23. EMC: The VMware Choice
Two out of three CIOs pick EMC for their VMware environments
“Which vendor(s) supplied the networked (SAN or NAS) storage used for your virtual server environment?”
Trusted storage platform for the most critical and demanding VMware environments
Advanced integration and functionality that maximizes the value of a virtualized data center
Flexibility to meet infrastructure to business and technical needs
Knowledge, experience, and partnerships to make your virtual data center a reality
EMC is the storage platform of choice in the virtualized server market.
The reason that two out of three CIOs choose EMC for their VMware environments is simple—EMC delivers high-availability platforms that are critical in the virtual server market. High availability, advanced functionality, and excellent service place Celerra ahead of the nearest competitor.
EMC Celerra provides the same I/O workload before and after a failure, which is a necessity when you have many virtual applications dependent on this I/O payload. With other vendors, a failure can cause serious degradation, resulting in all virtualized applications degrading concurrently.
As shown in the Forrester Research and Goldman Sachs survey results on the slide, EMC is the number one vendor for VMware-attached storage.
Note to Presenter: The quote on the slide comes from the Goldman Sachs “IT Spending Survey.”
“Which is your storage vendor of choice in a virtual server environment?”
“EMC remains the clear storage leader in virtualized environments.”

24. Celerra Consolidation
The perfect storage strategy for VMware
Unified Storage for VMware
A single unified storage platform gives you the flexibility to grow and evolve your business without added complexity
Shared templates
iSCSI
SAN
Fibre
Channel
NFS/CIFS
Block over IP deployment
Active Directory, application servers,
Exchange 2007
VMware over file deployment
Desktop virtual machines
Block over Fibre Channel deployment
SharePoint, data warehouse, DSS
NAS
VMware infrastructure requirements are as varied as data center requirements. A single VMware implementation can have requirements for the predictable performance of Fibre Channel while others may need the flexibility of file shares. Celerra unified storage gives you the flexibility to do your initial deployment with the protocol you are most comfortable with. As your VMware deployment grows and evolves, you can add additional protocols to match new requirements.
If you have not deployed Fibre Channel or are looking for cost-effective connectivity deployment, iSCSI may be the right fit.
As more virtual machines are rolled out, virtual machine templates help to automate and standardize deployment processes. NFS is very effective and efficient for managing virtual machine templates.
Having a central storage system that serves multiple protocols to various virtual machines and having this storage system tightly integrated with VMware makes management both simpler and more efficient .
For virtual desktops, IP storage (NAS and iSCSI) provides an effective solution to manage desktop images and user data.
Finally, as applications with big I/O and throughput requirements are deployed, Fibre Channel protocol may be required.

25. Celerra Innovation Tight integration with VMware
VMware vCenter Site Recovery Manager Integration for NFS
Celerra Plug-in for VMware
EMC Replication Manager for
VMware on NFS
Production
Recovery
Makes disaster recovery rapid, reliable, manageable, affordable
vCenter Site
Recovery Manager automated
failover/failback
ESX servers
Increase storage efficiency while maintaining operational integrity
Celerra unified storage
Common replica management for VMware on NFS, iSCSI, and Fibre Channel
VMware infrastructure
WEB1 OS
WEB2
APP1
APP2
SQL RM IP
network
The EMC Celerra Plug-in for VMware provides VMware administrators the ability to easily manage NFS data stores, including provisioning, cloning, and deduplication. This plug-in is the latest in a series of vCenter Server plug-ins that address areas of storage management, VMware View deployments, and disaster recovery. It provides three major function/feature sets:
Provisioning of NFS data stores: Create new file systems or enlarge a file system; file systems are created by default with EMC and VMware best practices
Storage optimization of virtual machine storage: Use Celerra data deduplication support for large and active files; a VMware administrator can compress any or all virtual machines in a NFS data store and can uncompress any virtual machine
Fast clones and full clones of virtual machines: Create one or more copies of virtual machines
Full copies: Same size as original
Fast copies: Pointer-based; size equals amount of unique data
EMC has ported Replication Manager to Celerra NFS. Replication Manager provides host-based management of array-based data replication. Through application integration, it provides consistent copies of application data sets. Replication Manager gives you the ability to schedule and manage the replication of NFS data stores using Celerra CPU cycles, so there is no impact to VMware or application performance. Upon a predetermined schedule or upon user request, Replication Manager initiates the snap process. Replication Manager invokes VMsnap to quiese the virtual machines. VMsnap also invokes Microsoft Volume Shadow Copy Services (VSS) integration to cause VSS-enabled applications to flush their data to create application-consistent copies of the data. Replication Manager then invokes Celerra SnapSure to create a thin copy of the entire data store. The copy can be used to recover a single virtual machine, the entire data store, or the source for offline backups using standard backup technology such as EMC Avamar or EMC NetWorker.
Celerra Replicator is integrated with vCenter Site Recovery Manager for both iSCSI and NFS to provide data replication of all or part of the VMware infrastructure. This integration allows vCenter Site Recovery Manager to manage the storage infrastructure at the recovery site to automate the restart of virtual machines.
vCenter Site Recovery Manager also provides the ability to automate testing of disaster recovery plans and procedures by allowing the administrator to simulate a disaster at the recovery site without affecting production or data protection. This is performed by the recovery array making local data copies and presenting them to the test infrastructure.
Celerra has also integrated with Site Recovery Manager to help automate the complex manual process of returning operations to the production site after a disaster.
By integrating storage and data management features directly with VMware, virtual desktops and their information may be simpler and more efficiently controlled

26. Celerra Innovation VMware vStorage APIs for Array Integration (VAAI)
New feature
Intelligent off-loading of storage functions to CLARiiON CX4
Accelerates VM deployment, clone, snapshot, and Storage VMotion
Available with VMware’s next vSphere release
Clear benefits:
Improve scalability and performance
Eliminate out-of-space errors
Transparently leverage array function
To further drive efficiency in the VMware space, EMC is delivering the industry’s first VMware vStorage APIs for Array Integration (VAAI) support. This technology offloads VMware storage-related functions from the server to the storage system, enabling more-efficient use of server resources for increased performance and consolidation.
With FLARE 30, EMC is VAAI-ready and you will benefit when VMware officially announces and releases the next version of vSphere (currently planned for Q3 2010).
VAAI
10-times less I/O, 10-times more VMs, 10-times faster

27. EMC Integration with VMware
Start Demo Click Here

28. VMware-Efficient Solution Stack
Rapid deployment with Celerra integration for VMware
Microsoft
SQL Server • Exchange • SharePoint
66% reduction in configuration time
50% reduction in deployment time
EMC Avamar yields up to 10-times reduction in backup time, 500-times reduction in backup size
Enables disaster recovery
EMC Global Services integration, best practices, and implementation
VMware View
EMC Celerra
Rack-mount servers
VMware ESX
EMC Avamar
IP switch
EMC Integrated Infrastructure for VMware enables you to quickly deploy a virtualized infrastructure in your data center or in your remote office locations. Leveraging key best practices, you can have this virtualized infrastructure configured 66 percent faster and have it completely deployed in half the time.
This Proven Solution is a complete, networked infrastructure that includes backup capabilities. Once this solution is implemented, you have a virtualized infrastructure ready to support your business- critical applications.
Note to Presenter: For the full “Reference Architecture: EMC Integrated Infrastructure for VMware— Enabled by EMC Celerra NS-120,” go to this path on Powerlink: Solutions > Application Solutions > VMware > ESX > Virtual Infrastructure > Technical Validation.

29. Celerra Innovation Fully Microsoft Integrated and Certified
DART operating system compatibility
Client integration with Celerra SnapSure
Windows 2008 support (SMB2, Hyper-V)
Interoperability with future Windows releases
Windows logo-certified iSCSI
Certified for Windows Server 2008 R2
Volume Shadow Copy Service Provider
Microsoft Exchange and SQL Server support
Snap and replication integration through EMC Replication Manager
Native Microsoft management tools
Managed as a Windows server
Distributed File System (DFS) support
Active Directory integration
Microsoft compatibility is critical for protection of your investment:
EMC’s integration of Microsoft technology into the DART operating system ensures that your Celerra system will remain compatible with new releases of Windows.
The Celerra platforms support Microsoft Logo-certified iSCSI Target for both file and block access to a single platform, including certified for Windows Server 2008 R2. In addition, DART supports the VSS Provider functionality, so Celerra SnapSure for iSCSI LUNs can be managed by standard Microsoft applications (e.g., Exchange and SQL Server). Celerra SnapSure for iSCSI and Celerra Replicator for iSCSI can be managed by EMC Replication Manager.
DART lets you use the Microsoft toolset to access Celerra functionality:
Shares and quotas on the Celerra can be managed through the standard Microsoft Management Console (MMC)
Microsoft DFS allows administrators to define a Namespace-directory tree on the Celerra, mapping logical file systems to physical file systems on other blades, Celerras, and servers
Administration is done through standard Microsoft tools
Celerra operates in the Microsoft Active Directory environment as a native Windows 2003/2008 Server

30. Celerra The simple and efficient choice Simple Efficient
By now you should have a good understanding of what EMC’s midrange product strategy is centered on: driving increased efficiency and doing so in a simple and intuitive manner. With datasets growing by 10 times every five years, your new storage strategy must be both efficient and simple.
EMC has covered why centralized consolidated network platforms must offer universal connectivity—it’s simple and efficient.
EMC has covered why dynamically cost and performance differentiated storage pools are the only way forward. No more wasted resources or poorly performing RAID sets and file systems.
And EMC has covered why the system must be self managing and self optimizing.
A new storage strategy is a reality. New levels of efficiency and simplicity are here. Celerra is that efficient and simple choice.
Centralize management Single unified interface for midtier SAN and NAS environments
Connect to any protocol NFS, CIFS, pNFS, iSCSI, Fibre Channel, and MPFS —all in one system
Consolidate platforms Use the same common infrastructure for virtual and physical applications
Set it and forget it Very intuitive GUI lets you deploy sophisticated and advanced services with just a few clicks
Optimize service levels Automatically move data to the most efficient storage technology based on activity
Reduce capacity and power Reclaim wasted capacity with file-level deduplication and real-time data compression
Improve storage utilization Allocate as needed with Thin Provisioning and recycle Flash capacity with FAST
Scale as needed Add Flash drives for performance and hard disk drives for up to 2PB of capacity as needed

31. Thank you.