1. MSc Innovation Management Ed Nijssen / Hans Berends

2. School of Industrial Engineering

3. Product Development as Business Process Sequence of controllable activities: idea generation, feasibility testing, development, launch Key performance measures: Product and market performance Time (time-to-market, timing of product launch) Costs

4. Challenges for NPD as Business Process Only 1 in N new product ideas succeeds Why? −Uncertainty concerning product, technology and market −Success follows after setbacks, detours, iterations, learning −Integrating functions and departments is difficult (R&D, marketing, manufacturing, procurement etc) −Developing radical new products is hard due to lack of willingness to cannibalize investments, routines, sales Trends −Shortening product life cycles −Crowd sourcing −Managing external collaborations −Increased interrelatedness of products, services & business models

5. Current Developments: Open Innovation New Products/ Services Science & Technology Base DevelopmentResearch The Market closed innovation Internal Technology Base External Technology Base Licensing Techn. Spin-Offs Technology Insourcing Open Market New Market Current Market open innovation Source: Henry Chesbrough (2003)

6. MSc IM: Final Qualifications Academic knowledge of design, characteristics, and performance of innovation processes in technology-intensive and knowledge-intensive organizations Skills to analyse and redesign business processes to improve innovation performance of firms Communication and cooperation skills to perform in a multidisciplinary context Ability to apply knowledge and skills in academia, industry and consultancy

7. MSc IM: Program Structure (1) Program characteristics: -All courses conducted in English -Core courses: 8 x 5 = 40 ECTS -Core content and methodology -Electives: 40 ECTS -3 suggested sets of electives -Master Thesis Preparation (10 ECTS), Thesis work: (30 ECTS) www.tue.nl/masterprograms/im

8. MSc IM: Program Structure (2) Semester 3 Semester 2 Semester 4 Semester 1 Core Courses Master Thesis Specialisation Courses Electives Thesis Preparation International Term

9. Core Courses New Product Development (ITEM) Marketing & Innovation (ITEM) Project & Process Management (OPAC & ITEM) Human Aspects of Product Development (HPM) Philosophy of Management Science (AW) Research Design, Data Collection and Analysis (ITEM & HPM) Design Science Methodology (ITEM) System Dynamics (OPAC & ITEM)

10. New Product Development Management −Knowledge Processes & Management (ITEM) −Human Performance in Innovative Organizations (HPM) −Strategy & Technology management (ITEM) −Product Life Cycle Management (IS) −Service Engineering & Marketing (ITEM / OPAC) Open Innovation −Innovation Networks (TIW) −E-Business Architectures & Systems (IS) −Strategic Sourcing & Supply Management (ITEM) −Strategy & Technology Managament (ITEM) −Innovation & Intellectual property (TIW) −Governing Innovation (TIW) Technology Commercialization & Entrepreneurship −Technology Entrepreneurship (ITEM) −Entrepreneurial Finance (ITEM) −Service Engineering & Marketing (ITEM / OPAC) −Selling New Products (ITEM / OPAC) −Innovation & Intellectual Property (TIW) −Entrepreneurial Marketing (ITEM) Three Optional Tracks

11. 10 Mentor system Potential mentors in ITEM, IS, and HPM Select mentor at last one year before start of the Msc Thesis Project (at the end of the first semester!) Allocation through application; give preference for mentor Virtual market open during block C and F Role of mentor: assistance with composition of study program advise on study assistance with selection and preparation of thesis topic and thesis proposal (and company if needed) supervision of thesis project

12. Examples of thesis areas and subjects Strategic Alliances −network relationships between a research lab and technology suppliers Entrepreneurship −success or failures of technopreneurs Knowledge Management −managing knowledge in a product development lab Marketing −launch of radical new products in the marketplace −Service requirements after speeding up NPD processes New Product Development −possibilities to reduce lead time in innovation projects Supplier involvement −NPD in the relationship between a hi-tech company and three key suppliers

13. Options within MSc IM Semester abroad for students with standard program (no deficiencies) Certificate in Technology Entrepreneurship http://w3.tue.nl/en/the_university/entrepreneurship/student/master/ Pre-doctorate certificate for students with objective to start PhD extra modules at PhD level, provide exemptions in PhD program only after admission by admission board with thesis project conducted on theoretical topic

14. Professional Perspectives Industry (& service) R&D/New Product Development −Staff member in R&D −Projectleader, innovation manager, director of technology Strategy, alliances, intellectual property Marketing side of innovation Consultancy Innovation processes Broad range of business engineering topics Other, including: -Intermediairies (e.g. Syntens) -Entrepreneurship -Phd

15. Innovation Management: rated highest Innovation Management is rated highest by students on the aspects of ‘content, skills, career preparation, examinations and assessment’. Bron: Keuzegids masters 2011

16. Final comments Multidisciplinary and focused program Contributions from ITEM, IS, HPM, and OPAC The journal Technovation (2007) listed our faculty’s research in Technology & Innovation Management in the top 5 worldwide Enrollment that allows for personal contact and interactive learning −MSc IM enrolls approx. 60-70 students annually

17. More information: http://onderwijs.ieis.tue.nl/en/ie/im

18. Innovation Management @ TU/e - a student’s perspective- P.W. Polman (Pim) p.w.polman@student.tue.nl

19. Content Introduction Why IM? My experiences My study build-up A common week summarized Conclusions Q&A Feel free to ask questions during the presentation!

20. Introduction 2nd year master student IM Bachelor TBK @ TU/e (generation 2005) Current study status: −Wrapping up last courses −Preparing for graduation phase 19

21. Why IM? Initial reason to study TBK was its wide perspective In retrospect: maybe too broad to start working Continue studying! Alternatives to choose from: Full master abroad Different university in NL Stay in Eindhoven −already settled −2 years of education −Technical University −in line with my interests

22. My experiences 21 Intensive Master-level (no free credit courses, but not much more difficult) Group/project work (almost each course, usually 50% of final grade) Focus Multiple themes (still relatively broad due to mandatory courses) Specialisation through thesis & (restricted) electives Lesser role for mathematics & statistics Articles are the main source of knowledge Fun & Rewarding More challenging projects More interesting topics Better grades General Planning is VERY important (for AB courses & international semester) Large number of elective courses means lots of freedom Overall quality of master program is good

23. My study build-up 22

24. A common week summarized For 5 courses: 4-5 lecture sessions (2 hours each) 3-4 group work sessions (3 hours each) 5-6 individual work sessions (2 hours each) Totals 27-34 productive hours, so 6-7 hours per course

25. Conclusion 24  Choose for IM when you:  Are interested in the topics of strategic innovation, marketing, new product development, knowledge management or entrepreneurship  Enjoy working in teams on projects  Prefer explanation using literature over calculation  Are willing to read lots of articles  For more info on courses see:  http://onderwijs.ieis.tue.nl/en/ie/master- im/1/all/courses-msc-im-and-oml-2010-2011  pollweb  current master students (very valuable)

26. Questions