2. Data and text mining: the search for unknown knowns Geoffrey Bilder UKSG, 2007 gbilder@crossref.org

3. "Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know."

4. The Mining Metaphor

6. Gold Mining

7. Diamond Mining

8. Data Mining

9. Data Mining- What it isn’t

10. ≠ Information Retrieval

11. ≠ Information Extraction

12. ≠ Information Analysis

13. ++ Information Retrieval Information Extraction Information Analysis

14. Data Mining new, previously unknown information

15. And so what is text data mining?

16. Text Mining

18. ++ Information Retrieval Information Extraction Information Analysis

20. Crucial question for publishers is: “If ‘hiding’ information in unstructured text is a problem- then shouldn’t we be exploring new ways to “publish”?

21. So how did we get here?

22. The word tobacco originates from the Taino indians. There is no I in the word Team. The book captured the zeitgeist of the time. I am sure that I turned the gas off.

23. The book captured the zeitgeist of the time. I am sure that I turned the gas off.

26. Semantic Web “Light”

32. But we can do more...

33. The web as a database

34. TitleAuthorISBN-13Publisher Labyrinths Jorge Luis Borges 978- 0811200127 New Directions HopscotchJulio Cortazar 978- 0394752846 Pantheon The Aleph Jorge Luis Borges 978- 0140286809 Penguin... The Relational Model

35. TitleAuthorISBN-13Publisher Labyrinths Jorge Luis Borges 978- 0811200127 New Directions HopscotchJulio Cortazar 978- 0394752846 Pantheon The Aleph Jorge Luis Borges 978- 0140286809 Penguin... Rows represent things

36. TitleAuthorISBN-13Publisher Labyrinths Jorge Luis Borges 978- 0811200127 New Directions HopscotchJulio Cortazar 978- 0394752846 Pantheon The Aleph Jorge Luis Borges 978- 0140286809 Penguin... Columns are properties

37. TitleAuthorISBN-13Publisher Labyrinths Jorge Luis Borges 978- 0811200127 New Directions HopscotchJulio Cortazar 978- 0394752846 Pantheon The Aleph Jorge Luis Borges 978- 0140286809 Penguin... The book has an author “Jorge Luis Borges” The thing’s property SubjectPredicateObject

38. The book has an author “Jorge Luis Borges” SubjectPredicateObject URI

39. http://www.amazon.com/isbn/978-0140286809 has an author http://www.wikipedia.com/borges RDF: Resource Description Framework

40. Journal A Journal B Wiki Blog Personal Website OPAC

41. Journal A Journal B Wiki Blog Personal Website OPAC

43. PREFIX rdf: http://www.w3.org/1999/02/22-rdf-syntax-ns# PREFIX foaf: http://xmlns.com/foaf/0.1/ SELECT DISTINCT ?name WHERE { ?x rdf:type foaf:Person. ?x foaf:name ?name } ORDER BY ?name SPARQL http://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss

46. RSS 1.0 FRBR Creative Commons FOAF Geo SKOS

47. The Early Modern Internet

48. Data Mining = With the goal of discovering new, previously unknown information Information retrieval + Information extraction + Information analysis...

49. Data Mining = Text Data Mining = With the goal of discovering new, previously unknown information Complex data extraction layer + data mining Information retrieval + Information extraction + Information analysis...

54. Why do we publish text?

55. Thank You gbilder@crossref.org