1. February 22nd main agenda
HMI products offering DisplayPort, industrial monitors portofolio update
By Marco Zampolli
Introduction of AdvantechAVS Series Products
By Maurice van der Aa

2. Marco Zampolli HMI product sales manager marco.zampolli@advantech.it
HMI products offering DisplayPort… the End of an Era, but Beginning of a New Age
We are in next HMI generation
Implementing the latest technology
Remembering our HMI knowledge
Marco Zampolli
HMI product sales manager
February 2013

3. Video output technologies
Connector
PRO
CONS
VGA
1- Wide spread technology
1- Old technology going to be phased out
DVI
1-Digital technology
1- Connector big footprint
HDMI
2-Audio signal integrated
1- No connector retention DP
(Display port)
2-Connector retention
3-Connector small footprint
4-Longer distance w/o repeater
5-Native in new architectures

4. Why displayport in industrial applications
Digital technology
Connector retention
1 cable for multimonitor connection
DiplayPort
advantages
Connector small foot print
Longer distance w/o repeater
Native in new architecture
Royalty free

5. Technology trend
AMD and Intel are going to phase out VGA output from their architecture by 2014.
The already designed replacement is Display Port (AKA DP).
INTRODUCTION
DisplayPort is a digital display interface developed by the Video Electronics Standards Association (VESA).
The VESA specification is royalty-free. VESA designed it to replace VGA, DVI, and LVDS. Backward compatibility to VGA and DVI by using adapter dongles enables consumers to use DisplayPort fitted video sources without replacing existing display devices.
Although DisplayPort has much of the same functionality as HDMI, it is expected to complement the interface, not replace it.
MARKET SHARE
Figures from IDC show that DisplayPort was on 5.1 percent of commercial desktops and 2.1 percent on commercial notebooks in However, they predict that the figure for commercial desktops will grow to 89.5 percent, and for commercial notebooks to 95 percent by 2014.[29] The main factor behind this is the phase out of VGA, and that both Intel and AMD will also stop building products with low-voltage differential signaling (LVDS), by 2013.

6. Technology evolution
Starting from Sandy bridge mobile platform Intel introduced display port as native video output.
Several Advantech products are/will be equipped with DP connector
UNO-2184G: Sandy Bridge
AIMB-582: Ivy Bridge
PCE-5128: Haswell platform
AIMB-784: Haswell platform
ASMB-584: Haswell platform

7. DP market nowadays
Thanks to the small connector’s footprint up to 2 connectors can be placed on a LP PCI bracket.
Example: Matrox M9128 LP PCIe x16
Graphical cards
Intel latest mobile chipset are equipped with DP.
No conversion is needed.
Example: Advantech UNO-2184G
Embedded PCs

8. Matrox lineup
Matrox is using DP more and more in his product line…

9. Advantech product portfolio
Advantech already introduced DP in its FPM-51x2G series since June
Beside the standard version (FPM-5xx1G series) offering VGA and DVI inputs, Advantech is offering Display port solution.
Same features just different input options
LCD SIZE
VGA+DVI input
DP input
15”
FPM-5151G-R3BE
FPM-5152G-R2AE
17”
FPM-5171G-R3BE
FPM-5172G-R2AE
19”
FPM-5191G-R3BE
FPM-5192G-R2AE
IMPORTANT
Prices between 51G and 52G series will be aligned

10. Product details

11. FPM-51x1G vs FPM-51x2G I/O FPM-51x1G series FPM-51x2G series
Input DP
VGA/DVI TS
USB 2.0
USB/RS232

12. FPM-51x1G revision change
New revision for FPM-51x1G series
R3AE to R3BE
Only modification is backlight:
Backlight technology is going to be phase out by main backlight manufacturer
New revision is using LED backlight technology
LCD SIZE
A version
B version
15”
FPM-5151G-R3AE
FPM-5152G-R3BE
17”
FPM-5171G-R3AE
FPM-5172G-R3BE
19”
FPM-5191G-R3AE
FPM-5192G-R3BE

13. Competition analysis-Industrial monitors
IFP1500
IFP1900
IFP2200
SIMATIC series PN
List price
Difference %
SIMATIC IFP1500
1,075 €
+41%
SIMATIC IFP1900
1,225 €
+45%
SIMATIC IFP2200
1,550 €
N/A
DP standard is becoming more and more common in consumer market.
Industrial market is moving towards this technology, few competitors are offering this solution.
Advantech is ready to offer latest technology

14. New wide industrial monitor series FPM-7xx1W-WP
Features
18.5” 21.5" Industrial Monitor with Projected Capacitive Touchscreen
Truly-flat touch screen with IP65 compliance
Slim type design for Panel mount / Wall mount easy installation
Supports industrial 24VDC power input
Supports panel, wall, desktop and VESA arm mounting PN
Description
FPM-7181W-P3AE
18.5" WXGA Ind Monitor w/PCT TS (RS-232, USB)
FPM-7211W-P3AE
21.5" Full HD Ind Monitor w/PCT TS (RS-232, USB) MP
18,5”-> April 2013
21,5”-> April 2013

15. When embedded fanless CPU power is not enough….
Even if we are always talking about Intel I series,
There are 2 families
Mobile platform
Less powerfull
Can be fanless
Desktop platform
More powerful
Must be cooled with fan
VGA
DVI DP

16. Touchscreen technology
Resistive
Multitouch Projected-capacitive
Multitouch is becoming required also in industrial application
Projected-capacitive technology allows to use a hardened glass
Most of the SCADA are now supporting Multitouch gesture
Zenon, Win-CC, Wonderware, Iconics, Movicon
- Projected-capacitive can be used also with thin gloves

17. Application examples

18. And control rooms ITS main control management rooms
Air traffic control rooms
Substation control rooms
Are just examples…

19. FPM-2xxx: entry level industrial monitor-4:3-
FPM-2120G: 12’’ monitor with resistive TS
FPM-2150G: 15’’ monitor with resistive TS
FPM-2170G: 17’’ monitor with resistive TS
Same design as
TPC 50/51/71
series
12”-> March2013
15”-> Q2 end 2013
17”->March 2013
Specifications:
ƒ Anti-reflective screen with tempered glass
ƒ Supports Panel, Wall, Desktop, Rack or VESA arm mounting
ƒ Front Panel NEMA4/IP65 Compliant
ƒ Combo RS-232 & USB interface for touchscreen function

20. Layout front & rear FPM-2k series
Input VGA
Input 12VDC
PSU included

21. Automation industrial monitor
FPM series

22. Where TPC CPU in not enough and we need to add a separate PC
Slim and Compact Design
Where TPC CPU in not enough and we need to add a separate PC
6 cm

23. Webinar dated 22 Februari 2013 - Google Drive
Questionnaire
Questionnaire Advantech AVS & New Display Port
Webinar dated 22 Februari Google Drive

24. Questions ?

25. Maurice van der Aa Product Sales Manager
Introduction of Advantech
AVS Series Products
Maurice van der Aa
Product Sales Manager

26. Agenda Introduction of Video wall Matrox Mura MPX Product introduction
Advantech AVS & Value Proposition
AVS Product overview & Competitors
Examples
FAQ & Naming Rule
Roadmap
Q & A

27. Introduction of Video wall
Video Wall Simplified Definition
One large specialized display or an array of N x M displays organized as one large visualization surface.
Video Wall Controller Definition
The device that lets you capture, manipulate, and manage the content displayed on your Video Wall. N
Video Wall Controller
N x M
Video Wall M

28. Introduction of Video wall
1. Video Wall Controller with Inputs & Outputs Capturing video contents and display them on a video wall, such as control rooms, command centers, digital signage, Public Information System (PIS). 2. Video Wall Controller with Outputs Only Simply displaying contents on a video wall such as stage backgrounds.
Video Wall Controller
Video Outputs
Video Inputs
Video Wall Controller
Video Outputs

29. Matrox Mura MPX Product introduction

30. Matrox Mura MPX Product Introduction
1. Full Duplex PCI-Express Gen2 bandwidth. 2. First architecture to combine INPUT and OUPUT channels on the same HD cards. 3. Provide load balancing options for unparalleled HD captured stream performance. 4. Support HDCP. 5. Network API for remotely controlling the video wall. 6. Long life.
MPX 4/0: 4 HD Outputs
MPX 4/2: 4 HD Outputs plus 2 HD Inputs
MPX 4/4: 4 HD Outputs plus 4 HD Inputs
(a market-leading 8 HD channels per card!!!)
MPX SDI: 2 HD Outputs plus 2 Native 3G SDI Inputs
MPX VID16: 16 Standard Definition Inputs
MPX VID8: 8 Standard Definition Inputs

31. Mura Inputs Universal Inputs
Each Mura MPX card has one or two high density (KX-20) connectors.
Matrox breakout cables from KX-20 to 4x DVI-I included
Input either DVI, VGA, Component, Composite or S-Video
Adapters sold separately
Composite Video Input
8 or 16 input on one board
SDI Input
2 SDI inputs on one board
Composite
S-video
Component
VGA

32. Matrox Mura Control for Windows Take control of your Video Wall
Layout Management
Create, save, copy and delete layouts
Position streaming windows anywhere on the wall
Map source to multiple streaming windows of same or different sizes
Supports picture in picture configuration
Switch between layouts with a single click
Control background colour
Create scrolling text across entire video wall

33. Matrox MuraControl for Windows
Source Management
Naming of sources
Rotation of source (90°, 180°, and 270°.
Cropping source
Source specific hue, saturation, brightness, and contrast
correction

34. MURA Control for iPad Manage your wall remotely
Drag and drop sources to create lay outs
Scale sources
Switch between lay outs
Free to download from App Store

35. What is Advantech AVS Series?

36. What is Advantech AVS Series
Product Introduction
1. AVS series are pre-configured systems for video wall applications.
2. AVS series feature Matrox Mura MPX compatibility, industrial reliability and value-added services to system integrators.
3. AVS series are able to carry multiple Matrox Mura MPX and bring
their capabilities into full play.

37. What is Advantech AVS Series
Product Features: 1. Matrox Mura MPX Compatibility: Validated by Matrox. 2. Industrial Reliability: 0 ~ 40°C Operating Temperature. 3. CE/FCC & UL/CB Certifications: Certified with Mura MPX. 4. Longevity & Extended Warranty: 5~7 years life cycle plus Maximum 5 years warranty. Matrox products have 3 year warranty 5. Manageability: Remotely monitor and control the system.

38. AVS Series Value Proposition
Value Proposition By S.I.’s Value Chain
Design The Video Wall
Install The Video Wall
Service & Maintenance
Mura MPX
Compatibility
CE/FCC, UL/CB
Certified
System Integration
Service
Longevity & Revision
Control
Remote Manageability
AVS are validated by Matrox, no worry for compatibility and reliability issue, AVS can shorten S.I.’s design in phase.
Advantech CTOS service (AVS + Mura + OS/Software) reduces S.I.’s assembly & test efforts.
Longevity & extended warranty make S.I.’s after-sale-service easier, remote management reduces S.I.’s on-site maintenance effort.

39. AVS Product overview

40. AVS Series Products Comparison Table
Item
AVS-240
AVS-290
AVS-540
AVS-541
Phase-in
Available Now
March 2013
September 2013
Form-Factor
4U Rack Mount
Wall Mount/Desktop
Mura MPX Support
2 Mura MPX-4/X
1 Mura MPX-V8/V16/SDI
5 Mura MPX-4/X
11 Mura MPX-V8/V16/SDI
Video Outputs
8 Digital/Analog +
2 SDI
8 Digital/Analog
20 Digital/Analog
20 Digital/Analog +
22 SDI
Video Inputs
16 Analog or 2 SDI
176 Analog or 22 SDI
CPU
Xeon E5 2400
Xeon E3 1200
Xeon E5 2600
Xeon E3 1200V2
Memory
96GB, ECC & REG
32GB, ECC
16GB, ECC
Expansion
(Blue for Mura)
1 PCIe x 16 (4/X)
1 PCIe x 8 (4/X)
1 PCIe x 4 (V8/V16/SDI)
1 PCIe x 1
2 PCI
1 PCIe x 16
(or 2 PCIe x 8) (4/X)
1 PCIe x 4
3 PCI
2 PCIe x 16
(or 4 PCIe x 8) (4/X)
1PCI
5 PCIe x 8 (4/X)
11 PCIe x 4 (V8/V16/SDI)
LAN 2 4
Manageability
IPMI 2.0/SUSIAccess
iAMT/SUSIAccess
Operation Temperature
0~40。C

41. AVS-240 Product Introduction
Specification
5.25” Drive Bay
Form-Factor: 4U Rack Mount
Mura Support: 2 Mura MPX-4/X, 1 Mura MPX-
V8/V16/SDI
Video Outputs: 8 Digital/Analog + 2 SDI
Video Inputs: 8 Digital/Analog + 16 Analog or 2 SDI
Processor: Intel® Xeon® E up to 8C/16T
Memory: DDR3 1333/1600 MHz up to 96GB
5.25” Drive Bay: 3 External
3.5” Drive Bay: 1 External
Remote Management: IPMI, SUSIAccess
PSU: 500W 80 Plus Single Power Supply
Dual GbE LANs
3.5” Drive Bay
80 Plus 500W PSU
IPMI Port
Dual LANs
1 Mura MPX-V8/V16/SDI
2 Mura MPX-4/X

42. AVS-290 Product Introduction
Front View
Specification
Form-Factor: Wall Mount/Desktop
Mura Support: 2 Mura MPX-4/X
Video Outputs: 8 Digital/Analog
Video Inputs: 8 Digital/Analog
Processor: Intel® Xeon® E up to 4C/8T
Memory: DDR MHz up to 32GB
5.25” Drive Bay: 1 External
3.5” Drive Bays: 2 Removable, 1 Internal
Remote Management: IPMI, SUSIAccess
PSU: 400W 80 Plus Single Power Supply
Quad GbE LANs
2 Mura MPX-4/X
Quad LANs
80 Plus 400W PSU

43. AVS-540 Product Introduction
Specification
5.25” Drive Bay
Form-Factor: 4U Rack Mount
Mura Support: 5 Mura MPX-4/X
Video Outputs: 20 Digital/Analog
Video Inputs: 20 Digital/Analog
Processor: Intel® Xeon® E up to 8C/16T
Memory: DDR3 1333/1600 MHz up to 96GB
5.25” Drive Bay: 3 External
3.5” Drive Bay: 1 External
Remote Management: IPMI, SUSIAccess
PSU: 700W 80 Plus Single Power Supply
Dual GbE LANs
3.5” Drive Bay
80 Plus 700W PSU
IPMI Port
Dual LANs
5 Mura MPX-4/X

44. AVS-541 Product Introduction
Front View
Specification
Form-Factor: 4U Rack Mount
Mura Support: 5 Mura MPX-4/X, 11 Mura MPX-
V8/V16/SDI
Video Outputs: 20 Digital/Analog + 22 SDI
Video Inputs: 20 Digital/Analog Analog or 22
SDI
Processor: Intel® Xeon® E3 1200V2 up to 4C/8T
Memory: DDR MHz up to 16GB
5.25” Drive Bay: 3 External
3.5” Drive Bay: 1 External, 1 Internal
Remote Management: iAMT, SUSIAccess
PSU: 810W Front Accessible 3+1 Redundant PSU
Dual GbE LANs
Rear View
Ordering Information
11 Mura MPX-V8/V16/SDI
Advantech P/N
Description
AVS A1E
4U Rackmount Xeon E3-1200V2 Video Wall Controller Supporting Matrox Mura MPX
N001
Cooler for Xeon E3-1200V2 series CPU with TDP Up To 95W
Dual LANs
5 Mura MPX-4/X

45. Flexible Configuration
Competitor Analysis
Item
Advantech + Matrox
Datapath
Barco
Jupiter
Offering
Video Wall Controllers
3rd Party Software
Video Cards
MB/Chassis
Own-brand Software MB
Displays (DLP, LCD)
Control Room Services
Max. Outputs 20 64
288
120
Flexibility
Flexible Configuration
Fixed Configuration
Price
Medium
Medium to Low
Very High
High
Sys. Op. Temp.
0~40°C
0~35°C
HD Capability
Excellent HD Performance
Normal HD Performance
Good HD Performance
Strength
High performance/cost ratio.
Flexibility for all demands.
Using latest CPU technology.
Industrial Reliability.
Cost effective.
Medium wall Capability.
High performance.
Big Wall Capability.
Vertically Integrated Solution
Good performance.
Weak
No big wall capability.Note1
Need 3rd party S/W. Note2
Lower HD performance.
No validated chassis, PSU.
Previous generation CPU.
Expensive for mid/small wall.
No flexibility configuration.
Note 1: New 40 outputs solution will be available in Q
Note 2: Matrox partner can support buying 3rd party S/W and S/W after sale service.

46. Examples

47. “In Mura MPX, we found exactly the type of powerful, yet cost-effective solution we were looking for.”
-Chris Dodds
Managing Director,
The P.A. People
Installation in 2012 F1 Australian Grand Prix race control room
Integrated by The P.A. People
12 Samsung 460UX monitors in a 6x2 configuration
Powered by three Mura MPX-4/4 and two MPX-V16s
10 universal inputs and 32 composite video feeds displayed
All controlled via the Mura Network API

48. FAQ & Naming Rule

49. FAQ
1. What’s the difference between Matrox Mura cards and nVIDIA, ATi graphics cards? <Answer> Mura features not only output but also INPUT capabilities, it can also flexibly move, scale or organize captured videos on the wall. Commercial graphics cards are only good at local rendering, multiple outputs (< 8 outputs), not suitable for control room applications. 2. What’s the difference between NVR, DVR and video wall controller? <Answer> NVR, DVR are to capture, encode and store video data, they are used in surveillance systems. Video wall controllers is to capture videos and real-timely, flexibly display them on the wall, it is used in control rooms or command centers.

50. FAQ
3. What’s the difference between Matrox Mura cards and Advantech DSP cards? <Answer> Advantech DSP card features video processing capabilities such as encoding, decoding or manipulating video data; Mura card features video input, output capabilities without involving encoding or decoding. It requires strong capability to port DSP card S/W (only K.A. can do) but Mura card has complete off the shelf S/Ws, so even small S.I. can use Mura card solutions.

51. Naming Rule for AVS Series Products
AVS A1E
AVS-abc-deA1E - AVS: Prefix for Advantech Video Wall Controllers - a: Video wall size, 2 for less than 8 cubes, 5 for 9~20 cubes, 8 for more than 21 cubes. - b: Chassis form factor, 2 for 2U, 4 for 4U, 5 for 5 U, 9 for wall mount. - c: Serial number, 0~9. - de: Reserved, default is A1: for revision. - E: for RoHS compliant.

52. Roadmap

53. AVS Series Products Roadmap
Developing
Planning
Available
Conceptual
40-Output
4U System
Supported 10 Mura MPX-4/X
Outputs:40 Digital/Analog
Inputs: 40 Digital/Analog
Intel® Xeon E3 series
3*External 5.25” HDD + 1 external 3.5” HDD,
1 internal 3.5” HDD
AVS-840
Sep‘13
20-Output
AVS-540
AVS-541
4U System
Supported 5 Mura MPX-4/X
Outputs:20 Digital/Analog
Inputs: 20 Digital/Analog
Intel® Xeon® E series
3*External 5.25” HDD + 1* External 3.5” HDD
4U System
Supported Mura MPX-V8/V16
Outputs:20 Digital/Analog + 22 SDI
Inputs: 20 Digital/Analog Analog or 22 SDI
Intel® Xeon® E3-1200V2 series
3*External 5.25” HDD + 1 external 3.5” HDD,
1 internal 3.5” HDD
Mar‘13
Sep‘13
8-Output
8-Output
AVS-240
AVS-290
4U System
Supported 2 Mura MPX-4/X, 1 Mura MPX-V8/V16/SDI
Outputs 8 Digital/Analog + 2 SDI
Inputs: 8 Digital/Analog + 16 Analog or 2 SDI
Intel® Xeon® E series
3*External 5.25” HDD + 1* External 3.5” HDD
Wallmount/Desktop System
Supported 2 Mura MPX-4/X
Outputs: 8 Analog/Digital
Inputs: 8 Analog/Digital
Intel® Xeon® E series
1*External 5.25” HDD + 2* hot-swap 3.5” HDD,
1 internal 3.5” HDD

54. Q & A

55. Thank you!

56. Questionnaire
Questionnaire Advantech AVS Webinar dated 22 Februari Google Drive