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. A Comparison Between Cold stone and Häagen-Dazs A Comparison Between Cold stone and Häagen-Dazs
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Conclusion References 2.Quantity Analysis Analyses 3.Methods Historical Backgrounds 2.Purposes 1.Quality Analysis Outline 1.Motivation Introduction
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Introduction
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1. Motivation Popularity of ice cream in Taiwan Häagen-Dazs : 31 retail sales Cold Stone : 29 retail sales
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2. Purposes Reasons to success and popularity Differences
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1.Collecting Information 2. Interviewing Retail Sales 1.Questionnaire 2.Charts Analysis 3. Methods Quality Analysis Quantity Analysis
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Historical Background s
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Cold Stone’s Historical Backgrounds Established in 1988 in New York, America Started in 2006 in Taiwan
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Häagen-Dazs’s Historical Backgrounds Established in 1920 in Arizona, America Started in 1993 in Taiwan
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Analyses Quality Analysis Quantity Analysis
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Quality Analysis
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Service quality 1.Lemon water provided 2.Training programs 1.English songs performance 2.Personalized service 3.Training programs
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Location 1.Hyper-markets 2.Department stores 3.Shopping districts 4.Convenience stores 1.Transit center 2.Department stores 3.Shopping districts 4.Convenience stores
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Brand Concept Prospect Duty Everyday Target Successful Element Brand Benefit Core Value Excellent Employees Excellent Brand Excellent Profit Excellent Innovation
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Marketing Feature “ The Ultimate Ice Cream Experience ” Quality Campaigns (2/1.4/0/-23) 2 (Ingredients) 1.4 (Weight) 0 (Natural) -23 (Low Temperature) 2 1.4 0 -23
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Quantity Analysis
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WHETHER THE PRICE EXCEED THE CONSUMER’S BUDGET
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BRAND PREFERENCE OF DIFFERENT AGES
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Location
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THE FAVORITE PROMOTION OF DIFFERENT AGES (Cold Stone)
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THE FAVORITE PROMOTION OF DIFFERENT AGES (H ä agen Dazs)
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Conclusion
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Consumer Age 16~18Age 24 Promotion Buy one get one free special Prepaid cards Service Personalized service English songs performance Lemon water Provided Location Transit centerHyper- market Retail sales 2931
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REFERENCES http://www.shs.edu.tw/works/essay/2010/0 3/2010032614365646.pdfhttp://www.shs.edu.tw/works/essay/2010/0 3/2010032614365646.pdf http://www.wretch.cc/blog/ng955/4679 http://topic.tiked.com.tw/showcontent.asp? pf=r17591dpnnhttp://topic.tiked.com.tw/showcontent.asp? pf=r17591dpnn http://www.yes123.com.tw/admin/job_refer _comp_info.asp?p_id=20090217112600_2 8459597http://www.yes123.com.tw/admin/job_refer _comp_info.asp?p_id=20090217112600_2 8459597 http://www.coldstone.com.tw/index.asp
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http://www.libertytimes.com.tw/2007/new/ mar/23/today-e2.htmhttp://www.libertytimes.com.tw/2007/new/ mar/23/today-e2.htm http://tw.knowledge.yahoo.com/question/q uestion?qid=1007102600765http://tw.knowledge.yahoo.com/question/q uestion?qid=1007102600765 http://zh.wikipedia.org/zh-tw/Haagen-Dazs http://tw.knowledge.yahoo.com/question/q uestion?qid=1507091803226http://tw.knowledge.yahoo.com/question/q uestion?qid=1507091803226 http://www.taisugar.com.tw/chinese/index. aspxhttp://www.taisugar.com.tw/chinese/index. aspx http://www.youtube.com/watch?v=W23Y8J sMtsA&feature=player_embedded#http://www.youtube.com/watch?v=W23Y8J sMtsA&feature=player_embedded#
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Thanks for listening!
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