1. info@themig.com | 866.460.0033 | www.themig.com ZAP Social Overview Fall 2011

2. 2  MIG is a technology-driven digital marketing company designed to help marketers navigate the increasingly complex online display landscape.  MIG products and services improve the process of acquiring, optimizing and analyzing digital media for an ever-growing list of advertisers. 2 Media Innovation Group (MIG) Streamlines the Complexity

3. 3 MIG Leverages Technology, Data & Partnerships  MIG has the experience and proprietary technology to help marketers navigate the digital marketing arena effectively  MIG solutions, tailored to clients’ needs, streamline the integration process to maximize the effectiveness of digital campaigns

4. 4 Data-Driven Technology Company at the Core 00101011011010110110010100101101 Accounts for media performance as well as recency and frequency Outperforms last ad method by 2.5 times in predictive power Insights to strategically plan & optimize across digital channels Data-driven methodology with no arbitrary assumptions

5. 5 ZAP: Integrated Management & Actionable Insight 3 rd Party Data 3 rd Party Research Verification Creative Optimization 3 rd Party Ad Serving CRM Data DisplaySearchVideoMobileSocial

6. 6 Engagement Model: Identify, Connect & Understand Advocates Brand

7. 7 Leverage Brand Advocates Across the Platform Advocates Brand

8. 8 Analyze Social Metrics to Learn and Target Brand Influencers Social interactions should challenge our traditional marketing beliefs as it relates to the mining and understanding of user data. HusbandWifeGrandmother Purchaser/ Converter Decision Driver Travel Case Study: Target Audience 96126157 Ad Performance Data Advertiser Site Data Third Party Data Social Media Data ZAP Social connects the data dots, allowing social media to be added for true consumer visibility

9. 9 ZAP Social Media - Facebook Ad Management Facebook Ad media buying and management  Incorporate social media display advertising across Facebook inventory  Utilize Facebook ad creatives – text/image  Integrated technology for seamless standing-bid auction based media buying and optimization  Target users based on demographics, interests and more  Track user clicks, conversions & impressions  Post-click insights around brand engagement and loyalty  Target users based on demographics, interests and more  Track user clicks, conversions & impressions  Post-click insights around brand engagement and loyalty

10. 10 Why Use ZAP Social?  Cross-channel analytics and attribution modeling to better understand conversion drivers  Find Facebook users again across the ZAP suite of applications  Drive Facebook audience to fan pages in order to understand brand engagement/stickiness  Funnel analysis for advertisers to understand drop-off

11. 11 Industry Leading Integrated Platforms PAID SEARCH SOCIAL DISPLAY DSP ATTRIBUTION & ANALYTICS ORGANIC SEARCH

12. 12 Questions & Discussion

13. 13 Appendix