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THE LONDON IP SUMMIT 2014 UTILIZING LICENSING TO ACHIEVE SUPERIOR RETURNS AND SUSTAIN COMPETITIVE MARKET ADVANTAGE ANNE BASHIR, TRADE MARK ATTORNEY DATE:

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Presentation on theme: "THE LONDON IP SUMMIT 2014 UTILIZING LICENSING TO ACHIEVE SUPERIOR RETURNS AND SUSTAIN COMPETITIVE MARKET ADVANTAGE ANNE BASHIR, TRADE MARK ATTORNEY DATE:"— Presentation transcript:

1 THE LONDON IP SUMMIT 2014 UTILIZING LICENSING TO ACHIEVE SUPERIOR RETURNS AND SUSTAIN COMPETITIVE MARKET ADVANTAGE ANNE BASHIR, TRADE MARK ATTORNEY DATE: TUESDAY, 14 OCTOBER 2014 LOCATION: LONDON STOCK EXCHANGE

2 UTILIZING LICENSING TO ACHIEVE SUPERIOR RETURNS AND SUSTAIN COMPETITIVE MARKET ADVANTAGE Why Licence? Considerations? Pitfalls? Any Questions?

3 WHY LICENCE? SELL, KEEP OR LICENCE?

4 CONSIDERATIONS? Nature of Licences Licensing Opportunities Jurisdictional Issues

5 NATURE OF LICENCES

6 ANY QUESTIONS LICENSING OPPORTUNITIES

7 JURISDICTIONAL ISSUES

8 PITFALLS Best Endeavours Competition Law Housekeeping

9 BEST ENDEAVOURS

10 ANY QUESTIONS COMPETITION LAW

11 HOUSEKEEPING

12 ANY QUESTIONS? Anne Bashir, Trade Mark Attorney anne.bashir@murgitroyd.com

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