1. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4.

2. Brand IdentityTarget Audience Write one word to describe the brand identity of E4 on one post-it note and one word to describe the target audience of E4 on the other post-it note. Stick them to the correct area of the board.

4. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4.

5. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4. Assessment Feedback Read through your feedback on the practice question you completed on the scheduling of Blandings. What do you need to do to improve?

6. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4. Watch the trailer and think about how New Girl is suited to E4’s brand identity and channel ethos.trailer

7. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4. How is New Girl suited to E4? In pairs focus on one of the key areas below: Demographic Psychographic Brand identity Channel ethos

8. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4. How is New Girl suited to E4? Demographic – 16-34, ABC1, female leaning – reflected in characters. Psychographic – socialising, relationships, etc. Brand identity – witty and eccentric persona – relates to quirky style of humour in New Girl. Channel ethos – Fits in with the programming mix of E4. As E4 is a commercial broadcaster can show mostly US produced entertainment programmes.

9. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4. Scheduling New Girl is shown on E4 on Tuesday evenings at 9.00pm.

10. 7.30pm8.00pm8.30pm9.00pm9.30pm How I Met Your Mother The Big Bang Theory New GirlThe Mindy Project Tuesday Evening Schedule What do all the programmes shown have in common? What scheduling techniques are used?

11. Scheduling Techniques Stacking – showing a block of similar programmes (US sitcoms about young adults) aimed at similar target audience. Tentpoling – showing a popular programme between two less popular programmes. New Girl is the 4 th most popular programme on commercial TV with 16-34 year olds. Shown between a repeat of ‘The Big Bang Theory’ and a new sitcom. Inheritance – because New Girl is popular with E4’s target audience it is shown before the less well known The Mindy Project to encourage viewers to watch the newer programme.

12. Counterprogramming 9.00pm Tuesdays The Syndicate Drama aimed at older target audience. Keeping Britain Alive: The NHS Documentary Midsomer Murders Crime drama aimed at older target audience. 16 Kids and Counting Documentary A Special Kind of Mum Documentary about disability The Vampire Diaries Drama series aimed at younger target audience. Most other channels showing programmes aimed at older target audiences. Most channels showing drama or documentary programmes. New Girl the only comedy on a major channel.

13. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4. What do you know now? In the exam you will need to be able to the following: 1.accurately state the scheduling of New Girl 2.explain why New Girl is shown on E4 3.explain how the scheduling of New Girl helps it to reach its audience How many of these can you do?

14. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4. What do you know now? In the exam you will need to be able to the following: 1.accurately state the scheduling of New Girl

15. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4. What do you know now? In the exam you will need to be able to the following: 1.accurately state the scheduling of New Girl 2.explain why New Girl is shown on E4

16. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4. What do you know now? In the exam you will need to be able to the following: 1.accurately state the scheduling of New Girl 2.explain why New Girl is shown on E4 3.explain how the scheduling of New Girl helps it to reach its audience How many of these can you do?

17. The Scheduling Of New Girl Lesson Objectives: To be able to explain the scheduling of New Girl on E4. What do you know now? In the exam you will need to be able to the following: 1.accurately state the scheduling of New Girl 2.explain why New Girl is shown on E4 3.explain how the scheduling of New Girl helps it to reach its audience How many of these can you do? In your book indicate which of these you are confident you can do, and any you feel unsure of.