1. New Broadcasting Media

2.  Video Sharing Community  Upload own clips  Watch Other Clips  Anything is allowed as long as it is not copyrighted/inappropriate  Run by a small staff of 70

3.  Something we all personally use  Extremely Popular  Ease of use  Fuels creativity  A whim can be an online hit

4.  Formed by 3 friends in 2004/2005  All employees of PayPal  In Nov 2005 Sequoia Capital invested an initial $3.5 million  By mid 2006 over 100 million clips viewed daily  Purchased by google in october 2006 for 1.6 billion dollars  In June 2006 partnered with NBC

5.  63,662,679 Us Visitors per months  10 hours of footage uploaded per minute  3 rd most viewed website  3.9% of the traffic comes from the uk  Demographic is 18-55, even split of sexes

6.  Provides an opportunity to air material that might not otherwise get aired.  Extremely easy to upload Videos  Ability to embed videos means more people can view it  View counter means you can keep a track of how popular your film is

7.  65% of websites run faster than it  Lots of copyrighted material on there – takes away from the artist.  10 minute cap  Low quality of clips  What one person finds funny might be boring to somebody else  Reptition

8.  Will have free to air digital channels broadcasting over it – E4,CNN Etc  Political announcements uploaded onto you tube – Budget etc  Have a paid area where films can be viewed legally  View ship increasing because of the recession.

9.  Good, simple website  Fast growth – seems sustainable  Not many advances  Really set for the future ?