1. HIAC Campaign Tools GFAN Strategy Meeting Tuesday, January 29, 2013, Amsterdam Presenter: Heather Benjamin, OSF/ ICSS Consultant

2. Objectives By the end of this session, participants will: View top line campaign messages Understand the menu of available HIAc tools

3. Top Line HIAc Messages Key Message: The Here I Am Campaign brings the voices of people affected by or infected with HIV, Tuberculosis and Malaria into dialogue about funding the Global Fund TOP LINE KEY MESSAGES 1.Fully-funding the Global Fund will save more lives: AIDS, Tuberculosis and Malaria are three of the world’s most deadly diseases. They are also treatable and preventable. Since its creation in 2002, the Global Fund has become the main financier of AIDS, TB and malaria programs and has provided AIDS treatment for 4.2 million people, TB treatment for 9.7 million and has distributed 310,000 nets to prevent malaria.

4. Top Line HIAc Messages 2.In 2013, world leaders will make new commitments to replenish the Global Fund. The Global Fund is a unique public- private partnership and international financing institution that brings together governments, civil society and the private sector to work together to save lives in 151 countries. 3.Nothing about us, without us: people living with HIV, Tuberculosis and Malaria have a place at the decision-making table of the Global Fund and are campaigning to fully-fund a functional Global Fund. The Here I Am campaign provides an online channel to bring the voices of people affected or infected by the 3 diseases to world leaders who will be making decisions about their lives and those in similar circumstances.

5. Overview of Tools HIAc Website Featured Video Stories Video Library HIAc Ambassadors Huffington Post Blog Sign Ons Social Media Coordination GFAN weekly digest Email Signatures GFAN Coordinated Actions Email Templates

6. Bringing Tools to Life GFAN members utilize campaign tools GFAN members ID key opportunities for engagement/ coordinated actions GFAN members share results and successes

7. HIAc Website http://www.hereiamcampaign.org/

8. Featured Video Stories Tightly edited Have issue framing animation Shareable online Available in multiple languages (English, Italian, French, Spanish)

9. Video Library Expanded regularly (132) on website & youtube New stories wanted! Available in spoken language Searchable Shareable On-demand possible

10. How to use videos Post on your website Share on social media With constituents With decision makers Email to decision makers Share in meetings with decision makers, constituents Generate new content

11. HIAc Ambassadors Advocates from different regions that are directly affected Invite to speak at donor & implementing capitals Invite to speak at key advocacy events

12. Huffington Post Weekly Blog

13. How to Utilize Huff Po Promote Lucy’s blog entries on social media, with constituents ID stories and advocacy opportunities to cover

14. Social Media Coordination HIAc regularly posts videos, blog entries and calls to action on Facebook &Twitter HIAc shares advocacy updates and news

15. How to Use HIAc social media Repost content from HIAc pages Post content to HIAc pages Follow: www.twitter.com/HereIAmCamp aign https://www.facebook.com/Here IAmCampaign

16. Input needed…

17. GFAN Weekly Digest

18. Sign Ons Can create regional or global petitions on website GFAN members: ID opportunities and promote action with networks

19. Email Signature Contest Do you like champagne or chocolate? Create an email signature for the Here I Am campaign and you will have your choice delivered! GFAN members will vote on best signature. Deadline: February 22. Email submissions to: kkw@icssupport.org

20. Email Template Concept

21. GFAN Coordinated Actions How can HIAc Ambassadors, social media platforms, videos, the Huff Po blog be used to support specific events, opportunities and advocacy strategies?

22. What Else Do We Need? What tools for mobilization are needed for regional advocacy that aren’t represented? What resources on website would be useful for campaigners? What kinds of information would you like to receive on a regular basis?