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Published bySierra Gaines Modified over 9 years ago
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By Ashley Cecil, commissioned by Oxfam
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3 Based on the books and articles by John P. Kotter © 2012 Harvard Business School Publishing
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1)Establish urgency 2)Form a guiding coalition 3)Create a shared vision 4)Communicate the vision 5)Remove obstacles 6)Celebrate short term wins 7)Persist & sustain urgency 8)Reinforce new norms
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We intend to communicate through art works our understanding of the changing climate on a human scale, so that our individual lives can have meaning in what is a global problem. - David Buckland Image: Chris Wainwright Cape Farewell Project
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http://youtu.be/5t08CLczdK4
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Simple: No techno babble or jargon. Vivid: A verbal picture is worth a thousand words Repeatable: Ideas should be able to be spread by anyone to anyone. Invitational: Two-way communication is always more powerful than one-way communication.
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http://youtu.be/aBTZOg6l6cA
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Thank you Heather.Bauer@gov.bc.ca Climate Action Secretariat Province of BC
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