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Published byAmira Bobbett Modified over 9 years ago
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An Introduction to All About Vision ®
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Home Page
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Mission Mission To provide consumers with comprehensive, trustworthy information on eye health and vision correction options; enabling delivery of contextual marketing messages to a highly targeted audience.
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Launched in January 2000 Site does not sell products Includes more than 450 pages of custom-developed, proprietary content Content is produced with the input of an Advisory Board of eye care professionals… Quick Facts
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Advisory Board Joseph T. Barr, OD, MS Brian Boxer Wachler, MD Michael DePaolis, OD, FAAO Burt Dubow, OD, FAAO Valerie Kattouf, OD Mark Mattison-Shupnick, ABOM Charles Slonim, MD, FACS Vance Thompson, MD
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Most Popular Content Areas LASIK & Vision Surgery Contact Lenses Eye Problems & Diseases Eyeglass Frames & Lenses Find an Eye Doctor
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Growth of Unique Visitors (in millions)
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Traffic is Generated by: Search engines Eye care practitioner recommendations and links Media mentions and links Thousands of links from professional associations, special interest organizations, community sites, governments and corporations Direct marketing programs
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All About Vision enjoys prominent rankings on Google, Yahoo, MSN and other search engines for hundreds of vision-related search terms. Examples of Google rankings: Search Engine Ranking LASIK #3 Laser eye surgery #4 Contact lenses #1 Eyeglasses #4 Dry eyes #1 Macular degeneration #2 Glaucoma #7 Eye doctors #1 As of January 10, 2008
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The Importance of Search Engines The Importance of Search Engines 80% of adult online Americans have searched the Internet for health information 81% of health searchers start at a search engine, not a medical site Source: Pew Internet & American Life Project: July 2002, July 2003, May 2005
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Cited by Prominent Consumer Media
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Opportunities for Advertisers Display ads (250x250) Advertorials On-demand pop-ups Surveys, polls and quizzes Mini-sites and sponsored sections Sponsored content & special features Coupons and special offers E-mail newsletter sponsorships
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Example of 250 x 250 Display Ad
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Example of Advertorial
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Example of Links to Advertorials
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Advertorial Actions: Link, Registration
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Included in Every Ad Program Promotion of your doctor or retail locator Lead generation mechanisms Custom coupons, certificates, etc. Special offer promotion Monthly performance summary Real-time performance statistics
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Advertised Products & Services Acuvue Acuvue Bifocal AcrySof AcrySof IQ AcrySof Toric BlurRelief Eye Drops CareCredit CheckYearly.com ClearSight 1 Day CustomVue LASIK Focus Dailies FreshLook Contact Lenses Intralase Lobob Optimum, Sof/Pro 0 2 Optix Ocusoft Lid Scrub ProClear Compatibles Restasis ReStor IOL Similasan Eye Drops SynergEyes Tears Again TheraTears TLC Laser Eye Centers Transitions Lenses Vision Service Plan As of January 2008
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Contact Information Sales Tom Meinert, 908-534-7776 Ron Walker, 858-454-2145 x301 Marketing Services Heather Stevens, 858-454-2145 x309 Access Media Group, LLC 7590 Fay Avenue, Suite 302 La Jolla, CA 92037 Media kit: www.AllAboutVision.Info
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