2. A LOOK AT GOOD CHARITY WEBSITES Heather Jewell FUND503 14 October 2010

3. Pros and Cons ProsCons

4. Why should we care? In the US, online giving has grown 50% in the last two years.

5. Why should we care? 1 in 5 visitors to a nonprofit website wishes to donate 62% of people looking for information about a new organization visit their website

6. Why should we care? They are cost effective They have dynamic content

7. Keep in mind Targeting a limited segment of the population Website require upkeep

8. What are good website features? What you are doing How you are doing it Tell them stories Easy navigation White space And perhaps most importantly…

10. Take an action Donate Get involved Get an email for contact

15. What to remember: Get visitors to: Donate Get involved Get an email for contact Or your opportunity has been wasted.

16. QUESTIONS? Heather.Jewell@humbermail.ca

17. Resources Mashable Infographic http://mashable.com/2010/09/18/social-good-infographic/ Online Giving: vital tactic, but not yet a miracle solution by Lisa MacDonald, from Canadian Fundraising & Philanthropy eNews, 15 July 2010 http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3372 Philanthropic Trends Quarterly, by Ketchum Canada Inc., Summer 2010, Issue 2 http://www.kciphilanthropy.com/download_trends/2010_2/index.html Think like Wal-Mart to boost Internet donations by Alan Sharpe, from Canadian Fundraising & Philanthropy eNews, 15 August 2010 http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3400 CanadaHelps: Did You Know? Video, 2010 Edition http://www.youtube.com/watch?v=pV2NAdOgMF4 Impress the “Wired Wealthy”, lead them to give to you online by Sumach Research, from Canadian Fundraising & Philanthropy eNews, 15 September 2010 http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3426 Personal conversation with Claire Kerr, Director, Digital Fundraising, Artez Online