1. Values, Mission, and Vision
John McCulla S

2. Tell story of chapel, several centuries old, deterioration
Tell story of chapel, several centuries old, deterioration. Roof and rafters needing replacement. Need giant oak trees! Where? Outside! Builders had foresight to plant ACORNS in the churchyard.
Their mission: ensure survival of the chapel – hundreds of years!
Their Vision: plant the acorns to achieve the mission (planning and organization)
Their Values provided the solid foundation for the mission and vision they set out to achieve!

3. The mission of the builders
The vision of the chapel builders
Their vision and their mission were built upon their values

4. Values are core beliefs or desires that guide or motivate our attitudes and actions.

5. Values Come in Different Forms
Principles or standards
Personal qualities
Character traits
Codes of ethics
Goals
Principles or Standards: Be Prepared; or Do a Good Turn Daily; or “Service Above Self”
Personal Qualities: Honesty, Clear Communication, Being Organized
Character Traits: Loyalty; enthusiasm; openness to others; optimism!
Codes of Ethics: Ten Commandments; Hippocratic Oath; BSA’s Outdoor Code!
Goals: Live a healthy life; Care for others; use time wisely!

6. The Scout Oath and Law are statements of Scouting’s Values.
Earlier today you considered Scouting’s Aims, Ideals, and Methods – the aims of the organization. The expression of Scouting’s ideals are articulated most clearly in the Scout Oath and Law.
ON a more personal note, before you came to the course, you completed a questionnaire of 20 questions; YOUR answers can help you understand what your own values are.
“Acting in accord with our beliefs and values is one of the greatest challenges each of us faces every day. It’s true for individuals in all aspects of life And equally true for organizations or every kind and size.” Eric Harvey and Alexander Lucia
Eric Harvey is a renowned speaker, author, business consultant, and president of The Walk The Talk Company. His 30-plus years of professional experience are reflected in sixteen highly acclaimed books, including the best-selling Walk the Talk...And Get The Results You Want and Walking The Talk Together. Al Lucia has helped organizations and individuals make the connection between value-driven practices and bottom-line results. He has worked with all types and sizes of organizations and helped them to build employee commitment by matching actions to values.

7. A Mission is . . .
A brief statement that reflects the core values of an organization and communicates the organization’s long-term objectives
. . . Why the organization exists!
You often see an organization’s mission publicly stated in a mission statement. 7

8. Mission Statement Serves as a communications tool
Aligns people, promotes commitment, and fosters unity
Defines directions for change and growth
Helps evaluate decisions, activities, and programs

9. Mission Statements Some examples . .
“To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.” Starbucks
“To solve unsolved problems innovatively.” – 3M
“To offer all the fine customers in our territories all of their household needs in a manner in which they continue to think of us fondly.” – WalMart
More on WalMart:
Saving people money to help them live better was the goal (vision) that Sam Walton envisioned when he opened the doors to the first Walmart more than 40 years ago. Today, this mission is more important than ever to our customers and members around the world. We work hard every day in all our markets to deliver on this promise. We operate with the same level of integrity and respect that Mr. Sam put in place. It is because of these values and culture that Walmart continues to make a difference in the lives of our customers, members and associates
Q: What is Apple's mission statement? A: Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.
Corporate Mission statements are often supplemented by a list of corporate values
Accenture’s Core Values Since its inception, Accenture has been governed by its core values. They shape the culture and define the character of our company. They guide how we behave and make decisions.
"Through the years these simple, yet powerful values have continually guided our decision making as well as our interactions with our clients and each other." —William D. Green, Chairman & CEO, Accenture Client Value Creation Enabling clients to become high-performance businesses and creating long-term relationships by being responsive and relevant and by consistently delivering value. One Global Network Leveraging the power of global insight, relationships, collaboration and learning to deliver exceptional service to clients wherever they do business. Respect for the Individual Valuing diversity and unique contributions, fostering a trusting, open and inclusive environment and treating each person in a manner that reflects Accenture’s values.
Best People Attracting, developing and retaining the best talent for our business, challenging our people, demonstrating a “can-do” attitude and fostering a collaborative and mutually supportive environment.
Integrity Being ethically unyielding and honest and inspiring trust by saying what we mean, matching our behaviors to our words and taking responsibility for our actions. Stewardship Fulfilling our obligation of building a better, stronger and more durable company for future generations, protecting the Accenture brand, meeting our commitments to stakeholders, acting with an owner mentality, developing our people and helping improve communities and the global environment.

10. BSA Mission Statement
The mission of the Boy Scouts of America is . . .
“To prepare young people to make ethical choices over their lifetimes by instilling in them the values of the Scout Oath and Law.”

11. A Vision Is a Picture of Future Success
A vision forms when we think far ahead – far enough to realize that there are challenges ahead that we can prepare for now; perhaps by doing something as simple as planting some acorns.

12. “Nothing Happens Unless First a Dream.” —Carl Sandburg
Your assignment before coming to Wood Badge was to think about your own vision of future success, especially as it relates to Scouting.
Also, earlier today when you discussed the Aims of Scouting, you thought about young people currently in Scouting, and to imagine them in the future.

13. Vision Challenges us to do something of value for the future
Encourages us to plant acorns
That’s how Vision begins: Thinking today of what we can offer our young people now, through Scouting, and that will have a positive impact on their lives in a decade, or 20 or 30 years hence.
That is a Vision worth envisioning (pun intended); one that challenges each of us to do something of value for the future . . Of our youth. A vision that encourages us to plant some acorns.
So, let’s take a look a couple of acorns:

14. Who is this acorn (or nut!)?
Al Best III, on obtaining Eagle Scout, 1967, the same summer he caught a large mouth bass weighing 7 lb, 12 oz.! 44 years ago!

15. Another Acorn: A young man of 12, who grew up in the Great Depression, who’s father died when he was five, and who was raised living with his grandfather and uncle away from his mother. My father, James Willard McCulla An acorn almost 70 years ago.

16. Visions to Consider President John F. Kennedy -
“We choose to go to the moon.”
Dr. Martin Luther King, Jr. -
“I have a dream.”
Margaret Thatcher –
Vision as a tool of leadership
As we consider some brief clips of some famous vision statements, think of what makes them great . . .
Lord Baden-Powell at the World Jamboree
A Vision of world peace

17. Forming a Football team
Queue Slide 21,
“Remember the Titans” clip 1, 2 min 51 sec
Forming a Football team
Are they Ready to have Fun or No Fun?
Where did the ‘White Boy’ come from?
(New to Town – Military)
Is the Team ready and eager to play Ball,
or Cut someone’s Throat?

18. Baden-Powell’s Mission-Vision
World Brotherhood
Youth from many nations living together in harmony through a set of common values
Creating world peace
BP – A general in the Boer War, a dismal failure for the British
Led to BP developing ways to better prepare young men in character and ability, to serve their country.
In establishing the Boy Scout movement, he felt he was succeeding in fulfilling his vision.
At the world jamboree in 1920, Lord BP was inspired by young men from many nations living in harmony. This led BP to think deeply about how the Scouting movement could become the World Brotherhood of Scouting, leading to long-lasting peace.
Before next slide, ASK: What makes a vision meaningful – memorable – compelling?
Though BP’s vision was not fully realized, and was interrupted in 1937 by the coming winds of war, as well as by his death in Yet, his vision continues to live, and we seek his ideal even today through the Scouting program.

19. Key Aspects of a Vision Engages heart and spirit
Leads toward a worthwhile goal
Gives meaning to an effort
Simple and understandable
Attainable, yet flexible
Can change over time
Effective leaders have the capability to create a compelling vision, but they must also be able to translate that vision into reality.
Who are some famous leaders that you would describe as having Vision, as we have discussed it today?
Bill Gates?
Lincoln?
Mother Teresa?

20. Scout Oath by Baden-Powell, 1908
“On my honor I promise that –
I will do my duty to God and the King.
I will do my best to help others, whatever it costs me.
I know the Scout Law and will obey it.”
It is not easy to articulate both our personal values, and our visions. It requires a lot of thought, personal examination, and often feedback from others.
Consider the first Oath and Law for Scouts written by BP in Scouting for Boys, 1908.

21. Scout Law by Baden-Powell, 1908
A Scout’s honour is to be trusted.
A Scout is loyal to the King, and to his officers, and to his country, and to his employers.
A Scout’s duty is to be useful and to help others.
A Scout is a friend to all, and a brother to every other Scout, no matter to what social class the other belongs.

22. Scout Law by Baden-Powell, 1908
A Scout is courteous.
A Scout is a friend to animals.
A Scout obeys orders of his patrol leader or Scoutmaster without question.
A Scout smiles and whistles under all circumstances.
A Scout is thrifty.
BP explained that he formulated these guidelines based on the following thinking:
“Now I know that a real red-blooded boy is all for action, ready for adventure. He just hates to be nagged and told “you must not do this – you must not do that.” He wants to know what he can do. So I thought why should we not have our own Law for Scouts, and I jotted down ten things that a fellow needs to do as his regular habit if he is going to be a real man.”

23. Vision Statement of BSA The Boy Scouts of America is the nation’s foremost youth program of character development and values-based leadership training.

24. BSA Delivers on Its Vision by . .
Offering young people responsible fun and adventure
Instilling in young people lifetime values and developing in them ethical character as expressed in the Scout Law and Oath
Training young people in citizenship, service, and leadership
Serving America’s communities & families with its quality, values-based program

25. Review
Values – Core beliefs or desires that guide or motivate our attitudes and our actions
Vision – Articulates the goal you want to achieve
Mission – The means of reaching that goal

26. “A vision without a mission is just a dream
“A vision without a mission is just a dream A mission without a vision just passes the time A vision with action can change the world.” — Joel Barker
Joel Barker was the first person to popularize the concept of paradigm shifts for the corporate world. He began his work in 1975 after spending a year on fellowship meeting and working with visionary thinkers in both North America and Europe.

27. “Begin with the end in mind. We are more in need of a vision
“Begin with the end in mind. We are more in need of a vision and less in need of a map.”
Transition to WB Ticket Discussion:
Now, it is your turn to begin developing a vision and a plan that will allow you to make your vision a reality. That is at the heart of the Wood Badge Ticket! Along the way, you are likely to discover that the values of Scouting form the foundation for your vision.
I’d like our Course Director Al Best to come forward to discuss the Wood Badge Ticket, and its meaning to you.
Stephen Covey, The 7 Habits of Highly Effective People