1. Competitor Comparison ML-3710ND vs. HP P2055dn Rev 1.1 B2B Biz Group Samsung IT Solutions Business 24 Dec. 2010 1 Playbook

2. Despite the many laser printers in the market, there are very good reasons for choosing Samsung. Samsung is a world-renowned global company that regularly wins awards for reliability, design and innovative technology. Samsung has a wide range of technologies and products, making it an expert in digital media convergence across applications, devices and networks. In the printing industry, Samsung is the fastest growing company, topping competitor sales for many models in its class. Samsung has earned its reputation with award-winning excellence in performance, eco-friendliness and design innovation, and by providing businesses with leading network and security solutions. Samsung products are reliable and deliver a high monthly duty cycle, maximizing uptime and keeping business productivity high. Samsung printers are also designed for high toner yield, producing more high-quality, fade-resistant and long-lasting prints per cartridge. And that’s not all.

3. SAMSUNGML-3710NDHP LaserJet P2055DN 3

4. 4 Samsung ML-3710ND Comparison Result HP P2055dn [11.01][08.11] Speed (A4)35ppm↑33ppm FPOT from ready6.5↑8 sec FPOT from sleep15.5 sec↓8 sec Resolution 600 x 600 dpi = 1200 x 1200 dpi CPU600MHz= EmulationPCL5/6, PS3= Memory (std/max)128/384MB= Interface STD USB 2.0 = Gigabit Ethernet Option Parallel=Wireless Paper Input STD250CST, 50 MP= Option520 SCF=500 SCF Paper output150 sh.= UI2-line LCD=2-Line LCD DuplexStd.= Max. Monthly Duty80k↑50K Toner (S/H)5K/10K↑2.3K/6.5K Noise Level52dB↑55dB Power Consumption550W/60W/3.5W↓570W/8W/8W Size (mm) 366x368x253 (34.1ℓ) ↑365 x 368 x 268 (36.0ℓ)

5. New anti-jam technology is applied to minimize trouble in general office environment. Supporting heavier media up to 163gsm with cassette tray. 600MHz dual core CPU provides faster Throughput with big size document. Out-of-box secure printing solution. Ease of optimize is guaranteed to satisfy customers and dealers. Pad type paper separating system. Supporting up to 120gsm media with cassette. Take much more time to print big size document. No secure printing solution. SAMSUNGML-3710NDHP LaserJet P2055DN 5

6. SAMSUNG HP ■ Samsung’s unique Anti-Jam Technology prevents unwanted multiple paper pick-up and Jam. Friction rubber pad Type for separating papers. Retard Roller System does precise paper pick-up action by providing reliable and stable friction force. Also, leading edge could be well aligned with nip between 2 rollers such as pick-up roller and retard roller, and it results in stable paper feeding. 6

7. SAMSUNG HP ■ Samsung’s Multi Purpose Feeder tray has very simple structure & comfortable angle for user to put media to the MPF tray. User may feel uncomfortable when using MPF tray because of the tray angle is too high and it may cause shoulder pain. User does not feel any hassle when using Multi Purpose Feeder tray with special media. 7

8. SAMSUNG HP ■ Samsung CD shipped with product is compatible with the latest OS such as Windows 7 and Mac OS 10.6 Does not provide Windows7 & Mac OS 10.6 compatible CD as out of box item. Customer should update OS from Apple (for Mac) and MS (for Win7). Samsung provides CD (Drivers and Applications) compatible with below OS. 8 Windows 2000 / XP(32/64bits) / Vista(32/64bits) 2003 Server(32/64bits) / 2008 Server(32/64bits) 7(32/64bits) / 2008 Server R2(64bits) Various Linux OS: RedHat Enterprise Linux WS 4, 5 (32/64 bit) Fedora 4, 5, 6, 7, 8, 9, 10, 11, 12 (32/64 bit) SuSE Linux 10.0, 10.1 (32 bit) OpenSuSE 10.2, 10.3, 11.0, 11.1, 11.2 (32/64 bit) Mandriva 2005, 2006, 2007, 2008, 2009, 2009.1 (32/64 bit) Ubuntu 5.04, 5.10, 6.06, 6.10, 7.04, 7.10, 8.04, 8.10, 9.04, 9.10(32/64 bit) SuSE Linux Enterprise Desktop 10, 11 (32/64 bit) Debian 4.0, 5.0 (32/64 bit) Mac OS 10.3 ~ 10.6

9. SAMSUNG HP ■ Samsung provides one-touch ECO button for ECO setting There is no simple way to make ECO friendly out-put format. Printer device does not provide any way to set similar setting. User, who wants to save energy, toner and paper, just needs to push ECO button on control panel. The out-put will come with duplex, 2-up, skip blank page and toner save with one-touch Eco button. 9

10. SAMSUNG HP ■ Informative driver set-up window provides comprehensive simulation results of Eco mode.  Not available with HP models. Driver does not provide any way to check the machine’s current setting.  The simulator shows the results of reduced emission of carbon dioxide, used electricity, and amount of saved paper in accordance with the setting user selected (both in machine & in driver). 10

11. SAMSUNG HP ■ Samsung device makes less noise. Volume is 5% bigger. W x D x H 366 mm x 368 mm x 253 mm (34.1ℓ) W x D x H 365 mm x 368 mm x 260 mm (36.1ℓ) Small volume and foot print The most quiet in the class (52dBA) 11 The noise level is 55dBA.

12. SAMSUNG HP 99 sec 312sec  Time to print 50 page Microsoft PowerPoint® document with PS3 emulation ■ Faster job finishing time when printing large size document in office environment. ※ Internal Benchmark Test : Tested by Samsung (14/10/10 Report by Quality Assurance Group) ※ Internal Benchmark Test : Tested by Samsung (14/10/10 Report by Quality Assurance Group) 12

13. SAMSUNG HP ■ Supports heavier media printing than competitor does.  120gsm supported with cassette tray and 163gsm with MPF tray.  Up to 163gsm supported with cassette tray (including SCF) and up to 220gsm with MPF tray. 13

14. SAMSUNG HP ■ Secure Printing solution (Private printing with pin-code) provided without any cost adder.  To use similar security solution, user should buy higher class model P3015dn which is several hundred dollars more expensive. $399.99$899.99  Secured job with 4 digit password  No HDD required (RAM-DISK is used.) 14

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16. Test Item SamsunghpLexmarkBrother Jitter & Banding ★★★★★ 2D Noise ★★★★★ Ghost ★★★★★ Image Transfer efficiency ★★★★★ Image density consistency ★★★★★ Text Reproduction (thickness) ★★★★★ Linearity (Gradation) ★★★★★ Toner Fixing Performance Plain paper ★★★★★ Envelope ★★★★★ Image Quality Consistency High Stress ★★★★★ Normal ★★★★★ Heavy duty ★★★★★ ■ ML-3710ND print image quality is better than competitor’s Total 23 items tested - vs hp : 3 items are better (2D noise, Ghost, Toner Fixing performance) - vs Lexmark : 10 items are better (2D noise, Image Transfer efficiency, Toner fixing perf., & etc) - vs Brother : 3 items are better (2D noise, Text Reproduction, Toner fixing performance) Overall print image quality score

17. Test Item SamsunghpLexmarkBrother Media Support Simplex ★★★★★ dupelx ★★★★★ Main tray Input capacity (Cassette Input Capacity based on spec) ★★★★★ Out put Stack Alignment ★★★★★ Wrinkle ★★★★★ ★★★★★ (Envelop) ★★★★★ (Plain) Used paper ★★★★★ Curl ★★★★★ ■ ML-3710ND overall paper handling quality is better than competitor’s Total 16 items tested - vs. hp : 3 items are better (Media support, Input capacity, Envelop wrinkle) - vs. Lexmark : 3 items are better (Media support (Simplex, Duplex), Used paper support) - vs. Brother : 4 items are better (Media support, Out put Stack Alignment, Wrinkle, Curl) Overall paper handling score

18. ① Warm Up Time (Power On) : hp>Samsung=Brother>Lexmark ② FPOT (From Ready) : Samsung=hp=Lexmark>Brother ③ FPOT (From Sleep) : hp>Lexmark>Samsung>brother ④ Print Speed (Simplex) All satisfy each specification. ⑤ Print Speed (Duplex) All satisfy each specification. ⑥ Print Speed (Heavy Document) : Samsung>Brother>hp>Lexmark ⑦ Noise (Printing) : Samsung>hp>Brother>Lexmark ⑧ Noise (Ready mode after printing) : Samsung=hp=Lexmark>Brother ⑨ TEC (Total Energy Consumption) : Samsung=hp>Brother>Lexmark