1. ARTISTRY SIGNATURE EYES™ Volume Mascara

2. Instant Intensity. 600% more volume for the thickest, most dramatic lashes. KEY PRODUCT MESSAGE ARTISTRY SIGNATURE EYES™ Volume Mascara

3. Boosts lash volume up to 600% for thick, bold lashes. Sculpts and separates lashes. FullFX formula contains thickening polymers and rich pigments to coat every lash. To immediately amplify for intense, mesmerising eyes. Non-flaking, non-smudging, non-spiking, non-tangling. Excellent MagnaBoost brush is designed to pick up and brush on the optimal amount of formula to enhance every lash dramatically. Available in black. PRODUCT OVERVIEW ARTISTRY SIGNATURE EYES™ Volume Mascara

4. FEATURES / BENEFITS FEATURESBENEFITS Revolutionary volumising FullFX formula boosts lashes up to 600% Lashes look thicker, fuller, more dramatic with more separation between each lash Unique MagnaBoost brushInstantly multiplies and adds fullness to even the smallest, sparsest lashes Long-wearing Lasts up to 8 hours Conditioning ingredientsTreats lashes as it beautifies for healthier-looking lashes ARTISTRY SIGNATURE EYES™ Volume Mascara

5. Hold mascara brush horizontally and sweep upward from base of lashes to tips. Use as many strokes as needed to get the desired effect. Once top lashes are dry, apply to bottom lashes in a continuous motion. Remove with ARTISTRY essentials Eye and Lip Makeup Remover or warm water. Close your eyes and splash warm water over lashes. Bath temperature is ideal (39°C). Press gently with fingertips, washcloth or cotton pad. PRODUCT USAGE ARTISTRY SIGNATURE EYES™ Volume Mascara

6. Women who are fashion forward and want to emphasise their lashes to create a bold statement. TARGET CUSTOMERS When you are engaging in a selling conversation with a customer regarding colour, here are a few conversation starters regarding her choice in mascara: What mascara are you using presently? Tell me how you like your lashes to look. When you get dressed to go out, what beauty products do you always use? What is your most expressive feature? Which eye look you would like to achieve: extended length or richly volumised? CONVERSATION STARTERS ARTISTRY SIGNATURE EYES™ Volume Mascara

7. FullFX formula with thickening polymers and rich pigments is clinically proven to dramatically increase lash volume. Breakthrough MagnaBoost brush is designed to pick up and brush on the optimal amount of formula to greatly enhance every lash. TECHNOLOGY ARTISTRY SIGNATURE EYES™ Volume Mascara

8. Cross selling is also a wonderful way to introduce your customer to other ARTISTRY products and to educate her about their many benefits. Specific Cross Selling Opportunities: ARTISTRY SIGNATURE EYES™ Automatic Liquid Eye Liner – intense, rich, glide-on colour to accentuate, define and create endlessly stunning eye looks. ARTISTRY Automatic EyeBrow Pencil – provides a perfect texture to reshape, redefine, and fill in brows for a smooth and natural-looking application. ARTISTRY Eye colour – instantly helps your eyes look highlighted, feminine and modern. Velvety smooth powder applies effortlessly, feels light as a feather. Micronised pigments deliver a modern spectrum of pure colour and finishes that last the whole day. CROSS SELLING PRODUCTS ARTISTRY SIGNATURE EYES™ Volume Mascara

9. After 2 Days: Follow up with your customer two days after she has received the product to see how she likes it. Also, make sure the customer is using the product correctly. After 4 Weeks: Ask your customer if she enjoyed using the product and is ready to reorder. Reorders will be dependent upon how your customer uses the product. Tell your customer that for the best results, she should replace her mascara within 3 months. 8–12 Weeks: Follow up with your customer after 6-8 weeks to confirm her next order has been shipped. You may also want to take the opportunity to cross sell additional products like ARTISTRY SIGNATURE EYES Automatic Liquid Eye Liner or ARTISTRY Eye Colours. FOLLOW-UP ARTISTRY SIGNATURE EYES™ Volume Mascara