1. The New Reality for Public Institutions
Paul Hamborg, Enrollment Research Associates, TX
Michael Kabbaz, Miami University, OH
Kevin Kucera, Eastern Michigan University, MI
Kimberly Scranage, Shepherd University, WV

2. Part 1: Enrollment Management Issues and Trends for Public Universities

6. Changing State Funding Formulas
The traditional approach for allocation of funding has been on an enrollment basis
For example, in 2009 the State of Ohio provided about a $4,500 state subsidy per enrolled student
The new approach in many states is to provide some or all funding based on retention, course completion, or graduation
For enrollment managers, this approach changes the incentives of who to enroll and how many students to enroll

7. Enrollment Scenario – Option 1
Students
Share of Class
Average Financial Aid
Average Net Revenue
Total Net Revenue
Academic Level 1 – Low
700
20%
$600
$8,520
$5,964,000
Academic Level 2
$1,300
$7,820
$5,474,000
Academic Level 3
$2,100
$7,020
$4,914,000
Academic Level 4
$3,100
$6,020
$4,214,000
Academic Level 5 – High
$4,500
$4,620
$3,234,000
3,500
$2,320
$6,800
$23,800,000

8. Enrollment Scenario – Option 2
Students
Share of Class
Average Financial Aid
Average Net Revenue
Total Net Revenue
Academic Level 1 – Low
475
15% $0
$9,120
$4,332,000
Academic Level 2
575
18%
$750
$8,370
$4,812,750
Academic Level 3
650
20%
$2,000
$7,120
$4,628,000
Academic Level 4
750
23%
$3,500
$5,620
$4,215,000
Academic Level 5 – High
775
24%
$5,000
$4,120
$3,193,000
3,225
$2,552
$6,568
$21,180,750

9. Option 1 vs. Option 2 Results
First-Year Class
3,500
3,225
First-Year Revenue
$23,800,000
$21,180,750
Average ACT
21.8
22.5
Predicted Retention
72%
77%
% Pell Eligible
50%
44%
% Students of Color
27%
22%

10. Part 2: Institutional Case Studies

11. Miami University Overview
Located in Oxford, Ohio
Founded in 1809
Public university with a primary focus on teaching undergraduates
A residential campus located in a quintessential college town
Approximately 15,000 undergraduates, and 2,000 graduate students
#37 public University, #3 for its commitment to undergraduate teaching (U.S. News)
For 2012–2013, the cost of tuition, fees, room, and board for Ohio residents is $24,143. The cost for non-Ohio residents is $39,707.
Division I Athletics

12. Miami University Environment
External
Internal
State Subsidy Reduction
Demographic Shift
Competition
State and Federal Politics
Academic Quality vs. Time to Graduation
Cost
Bond Rating Agencies
Increased Expectation of Transparency
Economy
Net Tuition Revenue vs. Institutional Priorities
Endowment
Politics
Enrollment Management

13. Conflicting Enrollment Goals at Miami University
Net Tuition Revenue
Academic Profile
Diversity

15. EASTERN MICHIGAN UNIVERSITY
Ypsilanti, Michigan
OUR ENROLLMENT Undergraduate Students: 18,569 Graduate Students: 4,772 Freshman Class: 2,595 Transfers: 2,067 OUR COLLEGES College of Arts & Sciences College of Business College of Education College of Health & Human Services College of Technology
ENROLLMENT DIVERSITY
States: 44
Countries: 79
Eastern Michigan University was selected as on of the “Best of the Midwest” by Princeton Review for the tenth consecutive year

16. Enrollment Results, Fall 2010-2012
New Freshmen
1,974
2,130
2,595
Average ACT
21.1
21.6
% Pell Eligible
51%
52%

17. Internal Culture
Change agent
Building internal relationships
Publications
Redesign admit letter
Redesign financial aid award letter
Scholarship Programs
Complete redesign of merit scholarship program
Introduction of “Education First Opportunity Scholarship”

18. Education First Opportunity Scholarship
Michigan & Ohio residents only
Pell eligible
Minimum 3.0 GPA and 20 ACT
Full tuition & general fee coverage (30 hours)
Pell grant applied first
EFOS makes up the difference
Renewable (4 years) with 30 credits annual, 3.0 EMU GPA
File FAFSA by March 1st

20. Introduced the activation of the Banner auto-admit admissions module
Financial Aid Budget
Introduction of a four-year net revenue model in collaboration with B & F
Significant discussion on the student mix: Freshmen, Transfer, Graduate
Technology
Introduced the activation of the Banner auto-admit admissions module
Introduced outsourced phone calls to strategically qualify applicant pool
TRUEMU Campaign
Participated in development of campaign
Focus on “Value Added” proposition   

22. {FirstName}:
First, a personal welcome
and congratulations. The
College of Arts & Sciences is
home to eighteen outstanding
academic programs. I want
to let you know how pleased
I am that you are considering
enrolling at EMU.
Our Pray-Harrold facility
features $42 million of
renovated state of the art
classrooms. Our Mark
Jefferson facility features
$90 million of renovated
science and laboratory
classrooms. Our faculty
will engage students with a
strong emphasis on pre-work
and career experience. Our
Undergraduate Symposium
will give you the opportunity
to work directly with
faculty on research projects.
Have fun with Mock Trial,
Forensics Club, or many other
opportunities for academic
extracurricular learning. Welcome!

31. More: Scholarship Programs

32. Shepherd University Overview
Located in historic Shepherdstown, West Virginia
70 miles outside of Washington, D.C. and Baltimore, Maryland
Public baccalaureate with master’s university
Undergraduate enrollment of 4,196 and graduate of 253, 60 percent in-state
One-third residential
annual tuition for in-state ($5,834), out-of-state ($15,136) and average room/board ($8,424)
Division II athletics with 14 sports
One of 27 members of the Council of Public Liberal Arts Colleges

33. Economics of Enrollment
Net Revenue
Enrollment
Quality
Residential

34. Economics of Enrollment
Average Academic Scores and First-Year
Retention by Academic Index

35. Economics of Enrollment
Results of Scholarship Program Implemented Year 1

36. Economics of Enrollment
Year 1 Enrollment and Year 2 Projection