1. Community Perception Study: Westlake City Schools Research project goals Key strengths that result in students attending WCS Less-strong areas resulting in students attending elsewhere Westlake Citizens’ Advisory Committee Mid-year update 2012-2013

2. Team Susan Carroll Laurie Gettings Tom Horwitz Patty McHugh Ameesh Shah Laura Steinbrink Ceci Steinman Carrie Tate Kevin Wang

3. Approach Qualitative Range- finding Common themes Survey structure Literature Review Public relations PSC Perception studies Quantitative Survey Monkey Distribution plan Execution

4. Qualitative Phase – What are perceived to be important aspects of school? Themes Advanced curriculum/programs Extracurricular activities ▫Music, sports, academic enrichment, clubs Technology, including computers Teaching ability of faculty Learning environment Service to the community School spirit (students and alumni)

5. Quantitative Phase Survey structure ▫Categorization by students in household  Attended – presently, recently, not at all  Type of school – public, private, both ▫Level  Preschool, K-4, intermediate, middle, high school  Answer level if desired or skip to next ▫Awareness/Quality Rating ▫Demographics Distribution plan