0. Codename: BlueMix Redefining Cloud Platforms for Developers
Sandhya Kapoor
IBM Ecosystem Development

1. Please Note
IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

2. Shifts Market in the digital economy
Shift in personalized computing to mobile using cloud services
Shift towards unbundled business offerings
Shift towards killer-apps transforming industries
Shift in personal computing
We unplugged the PC and went mobile – one, two, three devices are now the norm. Importantly 44% of all personal computing time is now on a smartphone or tablet. (Digital disruption: Evolving usage and the new value chain, February, 2014)
Shift from voice to data
We shifted from using more voice to more data, in how we communicate. We use our phones to talk only 20% of time, the rest of the time is devoted to data intensive activity such as using apps, browsing websites, playing games and consuming digital streaming content. (Digital disruption: Evolving usage and the new value chain, February, 2014)
Shift to unbundled content and services
Our behavior has changed with content and services as well – we’ve gone from accepted pre-package bundled content to a long tail fragmented mode, where we pick and choose what we want to consume or use.
And when it comes to content, its completely user-driven and many times time-shifted or device-shifted. DVR content, video services such as Netflix and watching videos on PC makes up 48% of all video consumed (Digital disruption: Evolving usage and the new value chain, February, 2014). Consumers are unbundling services they buy in the same way. 2

3. A Building Block Approach
Responding to these shifts requires a new approach the Composable Business
A Building Block Approach
Restless Reinvention and Process Innovation
Better Decision Making from Actionable Insights
Accelerated Time to Market
To stay relevant and be essential, you must create:
New business models – cloud based – business or IT delivered as a service. Models that allow you to extend your business to for others to participate in.
Client experiences that are contextual, relevant and at the point of greatest impact.
A building block approach to business design that allows you to build and rebuild your processes to respond to continuous changes.
This is a new type of business. A business that reinvents their approach to process, development and operations, infrastructure and transacting. You must reinvent to become a Composable Business.
Secure Integration across Business & Technology 3

4. It is estimated that by 2016 more than one-fourth of the world’s applications will be available in the cloud, and 85% of new software is now being built for cloud deployment.
Application Aware
Service Driven
Resource Smart
Composable Buz is Service Driven,Application Aware and Resources Smart…as we get into the Cloud Layers in Next slide we see as each Layer “as a Service”
Composable
Business
On or Off Premise 4 4

5. The Composable Business is built on the “as a Service” environment…with a goal of enabling the API economy
From Software Defined Environments to Cloud Operating Environment to an API Economy
API economy
(Marketplace)
Software as a Service
External ecosystem
Analytics
Commerce
Collaboration
Location
Data
Services
API
Marketplace
App
Solutions
Cloud operating environment
(BlueMix)
Platform as a Service
Development
Big Data and analytics
Security
Integration
Mobile
Social
Services and composition patterns
API & Integration Services
Traditional Workloads
Applications are developed OR COMPOSED using APIs (application Programming Interface). The Composable Buz it’s the power shift to the Developers (next page)
Software- defined environment
(SoftLayer)
Infrastructure as a Service
Software-defined networking
Resource abstraction and optimization
Software-defined storage
Software-defined compute
Workload definition, optimization and orchestration

6. No organization can get there instantly,
Challenge is to balance optimizing existing systems with such innovation
fuels investments in innovation
drives need for continuous
optimization
Innovation
Optimization 6 6 6 6 6

7. The Evolution of Cloud Virtualization Cloud Enabled Dynamic Hybrid
“I want to get more out of my existing hardware”
“I want to move my existing middleware workloads to the cloud”
“I want to strategically use public and private cloud together”.
Business Services (SaaS)
Cloud Native
“I want to use an app without having to own it”
“I want to rapidly build new, born on the cloud, engaging applications in a continuous delivery model”

8. A Power Shift
The next billion dollar idea starts with a single developer. That developer starts with a single line of code. New App Culture Has New Expectations: Integrated Mobile Iterative Ecosystem
We see a proliferation of Solution we use every day in our smartphones that came from few line developed buy 1-2 people
Our BM is a Platform created with the New Developers in mind build in such a way to complements their processes …it really starts with a line of code ad you can integrate very easely with many “tiles” /services already available to you.
Integration become key element for all “evolution” of new services that will plug into an existing architecture of Solutions “services” in the legacy word
Iterative is another very interesting concept, in the new world “upgrades” happen daily (or more often vs yearly) so the whole systems supports this AGILLITY of continues delivery
Last but ot Least smartly take advantage of the ECOSYSTEM to leverage what already exists add delta deliver fast maximize impact…which clearly has an impact on the bottom line COSTs…as we see into next slide

9. Composing of an application, not traditional writing of an application
Add Monitoring service instance
ITERATE 6
Create app 1
TASK:
Create a secure application that analyses sentiment about certain topics in social media
Secure the service
Add database service 2 5
Add social analytics service
Extract social media data into database 4 3

10. Introducing IBM’s Cloud Platform, Codename BlueMix
About BlueMix
Register today at bluemix.net
BlueMix services include:
Run apps in any language
Built on open standards
Integration services to systems of record
Designed for mobile
Provides DevOps services
DevOps
Big Data
Mobile
Cloud Integration
Security
Internet of Things
Watson
Database
Web and application
BlueMix enables everyone from individual developers to large enterprise teams to rapidly build and deploy new applications, embrace devops and extend existing IT investments with cloud integration services.
Compose applications
from a rich library of IBM, 3rd party and open source runtimes, services and APIs.
Deploy and scale
new applications and services with infrastructure services from IBM SoftLayer.
Code with confidence
knowing IBM’s cloud platform is built on a foundation of open standards.

11. Developers are joining BlueMix because they need to…
Register today at bluemix.net
Rapidly bring products and services to market at lower cost
Continuously deliver new functionality to their applications
Extend existing investments in IT infrastructure
With on-demand services and infrastructure, developers can go from 0 to running code in a matter of minutes.
When coupled with DevOps, teams both large and small can automate the development and delivery of many applications.
By connecting securely to on-prem infrastructure, organizations can extend their existing investments.

12. IBM Services Available in Q2 Codename: BlueMix
Web and Application
Mobile
DevOps
Reduce costs, deliver and scale engaging web applications and services
Session Cache
Data Cache
Application Auto-Scaling
Workflow
RapidApps
Rules
Elastic MQ
Rapidly build on-device mobile applications or host mobile web applications
Mobile Application Security
Push
Mobile Data
Mobile Quality Assurance
Location
Open, integrated rapid development that scales.
Monitoring and Analytics
Continuous Integration
Git Hosting
Web IDE
Delivery Pipeline
Agile Planning and Tracking
Integration
Database
Security
Securely connect cloud applications to on-premise data and infrastructure.
Cloud Integration
Choose your own database-as-a-service.
SQL Database
Cloudant JSON Database
Build security into your application by design.
SSO
Appscan Mobile Analyzer
Big Data
Watson
Internet of Things
Harness the power of Big Data.
BLU Analytics Acceleration
Time Series Database
Reporting
Map Reduce
Streams
Analytics based on natural language questions.
Watson Analytics Services
Consume, analyze and act on streaming data from physical sensors.
Internet of Things Cloud
Beta at GA

13. BlueMix Real Scenarios
Sponsor users as part of IBM Design Thinking
Web Applications
Scalable cloud centric web applications and APIs supporting mobile workloads
Leveraged many different language runtimes (Ruby, PHP, JavaScript, Java)
Migration from competitive offerings: Heroku, Amazon, Rackspace
Mobile Back ends
Back end services replacing custom code hosted on IaaS (e.g. Push Notification)
Cloud Code for offloading business logic from the mobile client
Integrated into iOS and Android native applications using BlueMix SDK
API Economy
Location based services provided by Pitney Bowes in BlueMix Catalog
Allow innovators and developers to seamlessly extend their products and services to cloud and mobile devices.
wwww.pb.com
Integration with existing systems
Secure connectivity to enterprise network from BluMix
Discovery of existing APIs into BlueMix
Sync of data between BlueMix and on premise data
Fortune 500
Enterprise

14. DEMO
Code Name: BlueMix