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Published byKeeley Frankland Modified over 9 years ago
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M&S 500+ UK stores + 100 global franchises 60,000 staff 30,000 product lines – 1000s raw materials 1000+ suppliers – 100,000s workers 3m customers per week Shareholders Stakeholders from animal rights groups to the WI
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People worry more, trust less, know more, are confronted more, expect more...
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BUT, consumers won’t compromise…… Trust Innovation Value Service Quality
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and the evidence that change is needed is now indisputable……
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M&S well positioned to take advantage of these trends…. 100% own brand = 100% control Competing on value not lowest price It’s a part of our brand – Trust, Innovation Good supply partners with similar values Customers want to know more
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So what did we do?
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Know your impacts
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Talk to stakeholders
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Talk to customers How important do you think it is that M&S is committed to meeting their social, ethical and environmental responsibilities? % Extremely Important Regular food shopper Occasiona l food shopper Non food shopper 322021 Regular clothes shopper Occasiona l clothes shopper Non clothes shopper 323727
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Just a few years later…
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What? – 100 point, 5 year, £200m strategic plan CLIMATE WASTE SUSTAINABLE RAW MATERIALS FAIR PARTNER HEALTH
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How? Brainstorm –> Launch 6 months 3 sustainable development managers 60 people in ‘A team’ ‘How we do Business’ Committee – chaired by CEO Strategy team, delivery team and communication team Steering groups for each ‘pillar’
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Climate Change Over the next five years we will: – become carbon neutral for our own operations – Reduce energy use by 25% – maximise the use of renewables (all stores/DCs/ Offices on green energy, lorries on 50% bio-diesel) – only use offsetting as a last resort (logistics and business air travel) – address food miles (targets to reduce air freight, ‘flown label’, UK/regional sourcing) – help our suppliers and customers to reduce their emissions
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7. Green electricity 175Gwh of ‘renewable’ electricity already sourced, saving 55,000t of CO 2 Key 100% renewable 85% good quality CHP 100% fossil fuel
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8. Anaerobic digestion AD Farmer’s day engaging 20 M&S Farmers and suppliers
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9. Green stores Bournemouth, Pollock, Galasheils All effective measures now integrated into ‘M&S Sustainable Construction Manual’
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13. Green transport Trial of ‘Tear-drop’ trailer, improving fuel consumption by 20% and +10% load space.
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22. Green factories Contract signed with MAS Holdings, Sri Lanka, Westbridge UK, and more to come in other countries….
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27. Footprint campaign WWF ‘One Planet Living’ carbon calculator co- developed
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Waste Over the next five years we will: – send no waste to landfill from our operations; – reduce our use of packaging by 25%, – ensure all packaging materials can be recycled/composted – maximise the use of sustainable packaging raw materials – put clear recycling logos on every piece of packaging – reduce our use of carrier bags by 33% – trial closed loop recycling in our cafes – provide our customers with alternatives to throwing clothes away when they’ve finished with them
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34. Construction Waste 75% construction waste from store developments sent for recycling. On site in approx. 60 stores
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38. Packaging (sustainable raw materials) Recycled denim packing box trial.
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40. Packaging (WRAP logos) WRAP symbols on all food products by end year
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45. Carrier Bags (reduction) “Do you need a bag?” Campaign launched
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Raw Materials Over the next five years we will: – Wood – all FSC or recycled – Fish – all MSC or equivalent – Polyester – made from recycled plastic – Organic – triple food sales, introduce cotton, wool – Farming – farmers meet independent standards – Water – reduce use in stores and supply chains – Free range – all fresh turkey, pork and duck – Non-food animal welfare – known source/standard – Stores – more sustainable construction materials
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49. Organic food Launched first ever range of Organic, nut free Easter Eggs, March ‘07.
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54. Sustainable textiles First major retailer to sell a range of Organic Linen, launched April ’07. 50,000 shirts bought. 8,000 pieces of organic linen.
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57. Wood 90% of the Spring ’07 Garden Furniture range made from FSC certified wood.
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60. Polyester 400,000 garments sold in Autumn ’07 across Womens and Menswear…. …From 4.5m recycled bottles!
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63. Free range Fresh Geese, Turkey and Duck converted to 100% Free Range by end 07
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Health Over the next five year we will: – Offer the healthiest products – salt reduction etc – Offer easy to use information – Eat well, Traffic Lights – Engage our customers and employees – health coaches, website, cause related marketing etc
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89. Eat Well £1.3BN sales ’06/07, +14% on LY. 30% of food sales. 1,300 products.
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90. Labelling Launched in Jan ’07, rolling out across all FSA categories.
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97. Healthy eating assistants 1,500 assistants trained between January and May ’07.
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Fair Partner Over the next 5 years we will: – Launch a Supplier ‘Exchange’ to support change in our supply chain – Be a leader at managing labour standards – Extend buying pledges for UK farmers – Sell more Fairtrade products (cotton, sugar, jam, produce) – Support communities in the UK and overseas
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Leader on labour standards More in-country resources Networks of support for suppliers Unannounced audits Worker helpline Responsible buying
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82. Supplier Exchange M&S Supplier Exchange launched. Information provider. Sharing best practice.
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570 Store and Head Office ‘Plan A Champions’ appointed. 85. Plan A Champions
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Taking Fairtrade into the mainstream…
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80. Fairtrade food Conversion to 100% Fairtrade sugar in Jams and Conserves.
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81. Fairtrade Clothing 20 million Fairtrade garments over 12 months £100m RSV. 10% of the M&S cotton business.
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Lessons from Plan A – year 1
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Know your customer 10% green crusaders ----> Plan A as whole 30% if its easy -----> M&S brand short hand for doing their bit, Oxfam, hangers, bags 35% what’s the point? -----> Demonstrate part of whole e.g. carbon calculator 25% not my problem ------> Diminishing group, driven by poverty, some issues resonate e.g. animal welfare
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Summary Great rally cry – strategy galvanises enthusiasm/ideas/effort Scope – across the business, not cherry picking Integration – not big CSR team, part of everyone’s job and objectives Innovation – must be seen to drive business forward, new products (cotton, fleece), new services (home) Partnership – Oxfam, WWF, Groundwork, WRAP, Carbon Trust, Supplier Exchange
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