1. Ecommerce Applications 2009/10 Session 51 E-Commerce Applications e-shop development and dealing with risk

2. Ecommerce Applications 2008/9 Session 52 Overview Complete e-shop Terms and conditions Branding Marketing Legal considerations Contracts

3. Ecommerce Applications 2008/9 Session 53 Build the checkout Summary –Checkout Options (disabled unless you pay for the site), configure to learn… –Shipping options Think hard about the business logistics of this Exclude destinations if appropriate –Order Processing this is configurable

4. Ecommerce Applications 2008/9 Session 54 Follow the instructions in the E-shop guide –Build Checkout –Shipping Options –Order Processing Hands on Exercise 5

5. Ecommerce Applications 2008/9 Session 55 Terms and conditions Your site must have Completer description of goods/services. Details of guarantees. Membership of subscription period. Special offer period Returns and refunds policy Customer service contact: email, phone number, address Transaction currency Export restriction Delivery policy Country of domicile Other terms and conditions

6. Ecommerce Applications 2008/9 Session 56 Follow the instructions in the handout –Now move to branding your site and take a look at policies and conditions Hands on Exercise 6

7. Ecommerce Applications 2008/9 Session 57 Next steps - Marketing E-shop URL on stationery, car everywhere Search engine optimisation Test with target customers Monitor usage – keep it live Negotiate links with other sites/web rings Select associate programmes with commissions

8. Ecommerce Applications 2008/9 Session 58 Authorisation Not Guarantee transaction Checks –Availability of funds –Card not reported stolen or lost Recent – validation of shoppers address (NB not delivery address ) Differed processing no more than 5 days before transaction

9. Ecommerce Applications 2008/9 Session 59 Suspicious? Suspicious circumstances –Large order without preference for colour, size or model –Shopper with bogus name –Known shopper suddenly orders substantial volumes –Shopper orders more than once in a day –Shopper attempts transaction after failed attempt(s) –Shopper whose card issue country does not match delivery location

10. Ecommerce Applications 2008/9 Session 510 Law Merchant responsible for ensuring transaction complies with local law. Avoid: –Alcohol to Saudi Arabia –Israeli oranges to Malaysia –Computer from US to Russia –Packaging in English to France –Fresh meat to Austraila –Kenwood mixers to US

11. Ecommerce Applications 2008/9 Session 511 Legal issues Law of contract varies internationally Consumer protection laws powerful lobby Distance Selling directive - defines information that must be supplied and provided for ‘cooling off’ period Copyright and IPR Libel Data Protection Act Which Laws (UK?)

12. Ecommerce Applications 2008/9 Session 512 Risks: Legal Same issues but new grounds in terms of case law: Terms and conditions Invitation to treat not offer Defamation and libel Description of goods Terms and conditions Data protection Copyright/IPR Court cases fought in UK

13. Ecommerce Applications 2008/9 Session 513 Law of Contract Contract has 2 elements Offer declaration of willingness to buy or sell a product or service –Needs to be detailed, unambiguous and precise –Can be revoked only before acceptance Acceptance – expression of willingness to take an offer

14. Ecommerce Applications 2008/9 Session 514 Law of contract Offer legally binding if it is accepted Avoid making an offer –In e-shop good displayed a ‘invitation to treat’ NOT offer –Offer arises when person places an order –Contract made when business accepts the offer and communicates acceptance (NB confirmation email is binding) –Retailers terms and conditions must be in the contract click through ‘I Accept’ button.

15. Ecommerce Applications 2008/9 Session 515 Summary Complete e-shop Terms and conditions Branding Marketing Legal considerations Contracts