1. ‘ Hello, I'm Your Personal Shopper... ’ Promotion Through Training Andy Jackson Learning & Teaching Librarian University of Dundee

2. This workshop This workshop will explore :- How we’d like our users to see us The services and resources that are valued – By our communities of users – By we professionals What kind of training do we do now? – What kind of training could we do in the future? New models for the training role

3. What are we calling ourselves these days?

4. Assistant Librarian Information Specialist Information Adviser Information Executive Learning Resources Officer Knowledge Co-ordinator Awareness & Learning Consultant (Principle) Knowledge Officer Information Croupier Knowledge Choreographer

5. What are we calling our services these days? Health/Medical Library Information Service Knowledge Service Other? Perhaps we’re not as good at rebranding our services as we are at rebranding ourselves?

6. Promoting ourselves What are Librarians made of? The resources we offer The professional skills we possess The personal qualities we possess Our training activities are the perfect combination of these three things

7. Promoting our services How do we currently promote ourselves and our services? Posters, flyers, displays Adverts in in-house publications Broadcasts via email or via other routes NHS Intranets, Knowledge Network Social media – Facebook, Twitter?

8. Promoting our services continued How do we currently promote ourselves and our services? Personal networking Study/research days, open days Health-related conferences Focus groups/user groups Others?

9. Training our users Who does the training in digital literacy/info skills in your organisation? Information professionals? Training units/departments in the NHS? NHS Quality Improvement staff? Other specialist (NHS) trainers? The users themselves? Others?

10. Activity – setting the scene We’re going to look at our Library services, resources and training activities (in smaller groups) :- Our users (two groups) Ourselves as professionals (two groups) Our training (two groups) You have ten minutes to discuss in your small group – be prepared to feed back at the end!

11. Feedback Our users :- – What resources do they value the most? – What information skills do they use the most? – The answers to the above should point to where you can best deploy your time as a trainer

12. Feedback Ourselves as professionals :- – Which Library resources do you think are most valuable in providing a service? – Which information skills do you feel it’s most important for the users to have ? – Are these the same as the answers to the first group?

13. Feedback Our training :- – Which Library resources do you offer training in the use of? – Which information skills do you train users in? – Reconciling all responses in this exercise will give you an idea of where you can be most effective as a trainer

14. Feedback – more questions Are we able to deliver the services our users need? Do our users need the services we actually deliver? – How do we know? Does the training we do actually help our users? – How do we know? It’s therefore important to evaluate the impact of your training, if at all possible

15. What types of training do we offer? Synchronous (i.e. face-to-face) One-to-one (in person or by telephone) Small groups Larger groups (lectures, seminars, workshops) Asynchronous (i.e. not in real time) Via email Through online training resources Through leaflets, guides etc Much of this requires our users to come to us…

16. Reaching out with our training Where can we provide training beyond the usual environment? Study/research days, open days Roadshows Journal clubs Meetings of academic, professional or clinical groups Clinical or health-related conferences In clinical settings Via social media – bite-size training? These are all opportunities for ‘promotion through training’

17. Old models for the Health Librarian Some negative archetypes of the information professional – Librarian as ‘Shelf Stacker’ – Librarian as ‘Security Guard’ – Librarian as ‘Checkout Operator’ None of these models require the Librarian to engage the user through training

18. New models for ‘promotion through training’? Some ideas drawn from the retail world Librarian as ‘Window Dresser’ Librarian as ‘Home Delivery Service’ Librarian as ‘Door-to-door Salesperson’ Librarian as ‘Store Detective’ Librarian as ‘Product Promoter’ Librarian as ‘Personal Shopper’

19. Librarian as ‘Window Dresser’

20. Librarian as ‘Home Delivery Service’

21. Librarian as ‘Door-to-door Salesman’

22. Librarian as ‘Store Detective’

23. Librarian as ‘Product Promoter’

24. Librarian as ‘Personal Shopper’

25. New models for the Health Librarian Librarian as ‘Window Dresser’ Librarian as ‘Home Delivery Service’ Librarian as ‘Door-to-door Salesperson’ Librarian as ‘Store Detective’ Librarian as ‘Product Promoter’ Librarian as ‘Personal Shopper’ All of these roles require the librarian to engage the user through training

26. Activity – outreach through training We are going to look at these alternative types of behaviour in offering training to users Discuss one of the approaches Consider how it might work in your organisation – What benefits might there be? – What challenges might there be? You have ten minutes to discuss in your small group – be prepared to feed back at the end!

27. Feedback These models were proposed to get you thinking about the training you might do You know your users best – Which of these approaches might work? – Which of them might make a difference? – Can you achieve them with your existing resources?

28. What next? Sharing your training successes with others – Publish! – Conference papers! – Library TeachMeet! – Each of these are their own promotion Next up – an opportunity to briefly share your thoughts with others in our Knowledge Café

29. Thanks for listening - any questions?

30. ‘ Hello, I'm Your Personal Shopper... ’ Promotion Through Training Andy Jackson Learning & Teaching Librarian University of Dundee

31. Health libraries at the crossroads : on course or getting lost?

32. The way a Knowledge Café works Topics for conversation will be provided Break into small groups – 5-6 maximum Discuss for 30-40 minutes – no note-taking required Return to large group Reflection on discussions, sharing of thoughts, insights Emphasis is on the conversation rather than on reporting back

33. Your Topic :- Health libraries : do you have a clear picture of where you are going? Does your Library service have an identity? What is it? Do you know where your Library belongs in your organisation? How well are you coping with the changes you are facing? What needs to happen for health libraries to move forward? What is the role of professional organisations like SHINe?

34. Reflection What do you want to say about what you have discussed? Is there anything which stood out? An idea, a challenge, a suggestion? What will you take with you from today?

35. We hope this session has been useful!