1. Helping retailers sell to mobile shoppers since 2007 5 Features for Higher Conversion Rates May 16, 2012 Ken Barber – VP Marketing and Gwin Coleman – Client Success Mgr.

2. Look for this PowerPoint presentation in your inbox later this week. Today’s Agenda: 5 Features That Will Increase Sales Immediately 1.Entering custom promo code rules 2.Offering promo codes during checkout in exchange for sign-ups (Sign Up & Save) 3.Letting current customers access their saved e-commerce account info 4.Adding enhanced redirect codes to your e-com site 5.How to add in your website’s PayPal, Amazon, and Google checkouts

3. Why Use Promo Codes? Research shows that many mobile shoppers expect deals when using their phones to shop Around 40% of current mShopper orders use promo codes Are especially effective when the redemption period is short (e.g., “48 hours only”) Your competitors are using them! Research shows that many mobile shoppers expect deals when using their phones to shop Around 40% of current mShopper orders use promo codes Are especially effective when the redemption period is short (e.g., “48 hours only”) Your competitors are using them!

4. How to Create a Promo Code Log-inLog-in > Conversion Features > Manage Promo Codes Dashboard Location TUTORIAL

5. How It Works Benefits Offer shoppers potential savings on the Cart page *if* they sign up for your mobile text message alerts mShopper verifies their mobile number mShopper updates their Cart total with the savings you agreed upon ahead of time Shopper only gets these savings if they check out Reduces cart abandonment Builds your valuable mobile database Allows you to contact shopper at later date Use mShopper’s Sign up & Save to increase conversions

6. How to Use the Sign Up & Save feature Log-inLog-in > Conversion Features > Sign Up & Save Dashboard Location TUTORIAL

7. Why you need to integrate your customer accounts with your mStore Shoppers with existing e-commerce accounts do not want to re-enter saved info This feature allows merchants to securely upload customer account data into their mStore This could include some or all of the following fields: usernames, passwords, shipping/billing addresses, and CC info Conversion rates among existing account holders will rise Shoppers with existing e-commerce accounts do not want to re-enter saved info This feature allows merchants to securely upload customer account data into their mStore This could include some or all of the following fields: usernames, passwords, shipping/billing addresses, and CC info Conversion rates among existing account holders will rise

8. How to Integrate your customer accounts Log-inLog-in > Conversion Features > Buyer Sync. Dashboard Location TUTORIAL

9. How It Works Benefits These codes live on your e-commerce site (all pages) and detect when a phone (not tablet) accesses the site They perform two actions: 1.send traffic to corresponding mStore page (i.e. e- com’s product X page to mStore’s product X page) 2.Provide correctly rendered version of mStore for that specific phone Gets shoppers where they want to be fast Makes sure they are always on a mobile-optimized mStore Use mShopper’s enhanced mobile phone redirect codes

10. How to Find & post your redirect codes Log-inLog-in > Conversion Features > Redirect Codes Dashboard Location TUTORIAL

11. How It Works Benefits If you provide PayPal, Google, and/or Amazon checkout options on your site, you can add to mStore Simply enter the account credentials and the buttons (up to 3 simultaneously) appear on the Cart page Shopper already have a trusting relationship with these options Shoppers do not need to enter shipping and billing The more check out options, the higher the conversion rate Add your e-commerce site’s alternative checkouts to the mStore

12. 1 2 3 Enter PayPal account credentials in the mShopper Dashboard, test the connection, and switch to Live when ready Integrating your PayPal cart with your mStore Easy Integration using PayPal Mobile Express Enter an email for order notifications & click ‘Show’ to make the PayPal Checkout button instantly appear on the Cart page Shoppers checkout on PayPal’s mobile-optimized pages and the order appears in the merchant’s PayPal account, along with an mShopper email alert Merchant receives email alert about new order Note: Merchants can also use an API to move mobile PayPal orders directly into their shopping cart. Ask for more info.

13. How to Add PayPal, Google & Amazon Log-inLog-in > Order Processing > Configure Orders Dashboard Location TUTORIAL

14. Performance Services Group (PSG) Hire our team of mobile experts to manage/optimize your mStore for an improved ROI, guaranteed! *May Promo Expires Soon* Get 10% off the monthly rate & 10,000 free SMS credits. Invest In A Partnership To Save You Time, Resources & Increase Sustainable Mobile Conversion Rates Proven Results w/ Case Studies & Testimonials Of Past Merchant Success PSG Added Value Pricing Helps You Save Money While You Make More Money Promotions Going On Now! Promotions Going On Now! Contact: PSG@mShopper.comPSG@mShopper.com

15. Dashboard Help Resources mHelp Full help center with keyword search, FAQs Question mark icons in navigation and in top-right mHelp Full help center with keyword search, FAQs Question mark icons in navigation and in top-right Email Use the two links in top- right corner of mHelp section of Dashboard Email Use the two links in top- right corner of mHelp section of Dashboard Live Chat Available on every page during normal business hours (MST) M-F Live Chat Available on every page during normal business hours (MST) M-F

16. Thanks! Stay tuned for more webinars and training materials on improving conversion rates from mShopperU mShopper’s merchant education program