1. Aim -Create a consumer brand that does not cost the Earth -Demonstrate that GOOD business can mean good business Method -Reclamation, Innovation, Donation

2. Source: Key facts about waste: Waste and recycling (2006) DEFRA Total = 225 million tonnes Landfill = 99 million tonnes The Problem The Solution = UP - CYCLING My Problem / Our Problem

3. The Elvis & Kresse Organisation (EaKo) creates stunning life-style accessories by lovingly reinvigorating seemingly useless wastes. The innovative and pioneering Fire-Hose range is made exclusively from de- commissioned fire hose which, after a distinguished career fighting fires and saving lives, were otherwise destined for landfill. All of EaKo’s items are hand-made and unique. The hose itself is weathered and marked, the ridges and grooves of a long life are self-evident and no two reds are the same. EaKo now collects hose across the UK, and in order to thank Britain’s Brigades 50% of our Fire-Hose profits go to the Fire Fighter’s Charity. EaKo makes classic, practical pieces; from the belt you leave on your favourite jeans to the weekender you wouldn’t leave home without. EaKo is tradition, reinvented.

4. Closing The Loop: A Really, Really, Really Great Story Hose is used to fight fires. It is an essential piece of equipment for Fire Service Personnel. Hose has a shelf-life of 25 years but is decommissioned as and when it is beyond repair. Due to its structure it is unsuitable for traditional recycling. EaKo up-cycles the hose in a central, European location. We will start collecting European hose in 2010. EaKo donates 50% of its hose related profits to the Fire Fighter’s Charity.

5. Case Study: The Bean Bag for Sainsbury’s

6. Closing The Loop: Another Really, Really Great Story Coffee grown in Ethiopia and Uganda is shipped to the UK in 100% natural and biodegradable jute sacks Coffee arrives in the UK where the beans are roasted. Waste coffee sacks are NOT sent to landfill but are reclaimed by EaKo, a social enterprise. EaKo up-cycles the sacks in the UK, keeping carbon footprints low. The product, a reusable shopper, helps reduce the use of plastic bags. This reusable shopper can be composted. EaKo donates 50% of its profits to charities associated with the waste it collects.

7. james@fire-hose.co.uk www.eako.co.uk Contact: Summary: - We can make a difference -Through the success of EaKo we hope to bully other leading consumer brands to change