1. Main Design Aspects Economics Function Aesthetics Environment
Ergonomics
Value for money
Safety
Target market

2. Ecomonics: related to your product
Cost of product to buy
Cost of product to make
Cost of the product to maintain
Cost of desired materials ‘v’ available materials
Cost of desired manufacturing process ‘v’ ‘ available process
Competition in the market place
Copyright problems

3. Function: related to your product
Primary features
Secondary features
Technology transfer
Size of the product (is it the right size to do the job?)
Maintenance of the product
Planned obsolescence

4. Aesthetics: related to your product
Shape
Colour
Texture
Balance
Material
Target market
Mood
Fashion
Product association

5. Environment: related to your product
Sustainable
Recycling
Reuse
Repair
Local environment
Shipping
Workforce
How does it effect the user?
How does it effect other people?

6. Ergonomics: related to your product
Anthropometrics
the study of the measurements of the human body
Physiology
the study of how the human body works
Combines with anthropometrics to make products which fit a wide range of products.
Psychology
the study of how the human mind works
How the design of a product can make the user feel at ease with the product. 10 10

7. Value for money: related to your product
Shopper will follow brands
New models must be competitive to enter market
Shopper must feel that they are getting a good product
If niche or technology transfer can be exploited then a unique product can be marketed.

8. Safety: related to your product
Does the product meet the relevant safety standards in the country of manufacture and country of sale?
Are there any additional safety standards for the particular user group (I.e. children)
Are there obvious dangers (flammable materials, toxic materials, risk of fire, sharp edges)

9. Target market: related to your product
Who will the product be marketed at?
Can more than one group of users be targeted?
Can the product create its own niche in the market?
Can the product be marketed to fill a need that was not even recognised by the user?
Can the product be associated with a product / event / mood / fashion to increase its saleability?