1. Huy DaoRoy McElmurryPriya Vaidyanathan Pro Shopper

2. Problem Shopping is time consuming! Shopping list Coupon collection In-store navigation What’s the best deal? What’s the best product for ME?

3. Pro Shopper Mobile companion app Efficient route planner Smart product locator Quick product comparision Tailored to your preferences Highlights the best deals Coupons & Store promotions

4. Contextual Inquiry Participants Vikas Rajvanshy Lisa McElmurry Hang Le

5. Common Themes All participants Have a Written Shopping List Choosing Items in the Store is Challenging Comparison Shopping is Time Consuming “Impulse Buy” When Item is On Sale Hard to Navigate Store Efficiently

6. Tasks Locate Items in the Store Find the Cheapest Item Find the Cheapest High Quality Item

7. Storyboard Explorations

8. Design 1

10. Design 2

14. Design 3

17. Final Design

20. Scenario Walkthrough

21. Summary Time consuming, but rewarding process Lesson learned from contextual inquiry Design goals