1. Microsoft REC Amanda Halama Eric Lindemann Stephen Dulin

2. What is REC?REC Retail Experience Center (REC)REC Retail test lab – 20,000 square-foot facility – Unmarked building, no Microsoft signage – Invite only – Retailers, partners and focus-groups – Test-run merchandising strategies and in-store technologies

3. Retail Experience Center Immersive experience for retailers – learn how to sell Effective retail experience – Blends merchandising strategy and retail technology for the best customer experience – More effective employees Connected shopping experience – Shopping cart, cell phone, customer

4. Integrated Touchscreen Shopping Cart Connects store database with shopper Interactive store map Turn-by-turn directions Builds pool of behavioral data

5. The Microsoft Tag What is it? High Capacity Color Barcode (HCCB) 5 X 10 grid of triangles Each tag can hold 13 bytes of data – more than enough for a URL or phone number

6. The Microsoft Tag “Leveraged capital” – How?

7. 5 Ways to Use The Tag Deliver product information in the aisle Send offers and info to people driving by Tie promotional content to in-store purchases

8. 5 Ways to Use The Tag Test the effectiveness of advertising Send shoppers on a scavenger hunt

9. Sources: "Microsoft opens Retail Experience Center." Retail Customer Experiance.com 14 January 2009 Web.10 May 2009..http://www.retailcustomerexperience.com/video_gallery.php?v=1771 Bickers, James. "Microsoft's Retail Experience Center: It's all about connectedness." Retail Customer Experiance.com 14 April 2009 Web.10 May 2009..http://www.retailcustomerexperience.com/article.php?id=1087&prc=48&page=59 Bickers, James. "Five ways retailers can use Microsoft Tag today." Retail Customer Experiance.com 16 February 2009 Web.10 May 2009..http://www.retailcustomerexperience.com/article.php?id=1087&prc=48&page=59

10. http://photosynth.net/view.aspx?cid=b3361a18-4d97-40d5-92d2-5a1094736786 http://www.retailcustomerexperience.com/video_gallery.php?v=1771