7. 3rd Party Billing Provider Content Provider Mobile User Mobile Content Percentage of User Fee User Fee (monthly subscription or actual usage fee)

11. Mobile User & Core Busine ss Custo mer Mobile User & Core Busine ss Custo mer Product/Service Non-Mobile Payment Mobile Marketing Content Content Provider Mobile Internet Presence Marketing “Subsidy” Core Business Mobile User & Core Business Customer

13. Mobil e User & Core Busine ss Custo mer Mobil e User & Core Busine ss Custo mer Mobile Internet Presence Traditional Business Lower Operating Costs Content Provider Mobile Service/Content Service Usage/Transactions (possibly including payment) Mobile User & Core Business Customer

15. Advertising Fee Promotional Info Product/Service Payment Mobile Service/ Content including Promotional Info Content Provider Mobile User

17. Content Share of Revenue Payment Value-Added Mobile Content Mobile User