1. 7th Grade Persuasive Unit Credit: Cathy Jo Fisher & Summer Stoner Shuksan Middle School 2013

2. Words to Know Persuade & Influence
Persuade (verb)
Definition: to make someone decide to do or believe something
Synonyms: argue, convince, talk into
Influence (verb)
Definition: to affect the way someone behaves or thinks without directly forcing or ordering them
Synonyms: impact, sway

3. Words to Know Effect & Affect
Effect (noun)
Definition: the way an event, action, or person creates a different outcome
Synonyms:
outcome, result, consequence, response
Affect (verb)
Definition: to do something that causes a change
Synonyms: change, transform, impact, impress, touch, move
(verb) (noun)
You can affect the effect.
change outcome
or or
transform result

4. Student-friendly Explanations
Name
Date Class
Dictionary Definition
Student-Friendly Explanation
Disgusting- to cause to feel disgust, be sickening, repulsive
Example:
Totally gross, worse than just “bad”
Persuade – to make someone decide to do or believe something
Influence – to affect the way someone behaves or thinks without directly forcing or ordering them
Affect – the way an event, action, or person changes someone or something
Effect – to do something that produces an effect or different outcome
Share with someone at a different table!
Share your definitions with your table group…
Hear a good idea?
Write it down!
Think…
How would you explain this word to a 2nd grader

5. Vocabulary Sentence Stems
Persuade & Influence
(try to think of something no one else will think of; stretch your imagination)
Persuade and influence are different because ________________
_____________________________________________________.
___________________________
_____ is an example of persuade.
_____ is an example of influence.
Use Real Life Examples or things you have done
Draw a picture of persuade and influence
(Make sure it is different from the pictures we have already used)

6. Vocabulary Sentence Stems
Affect & Effect
(try to think of something no one else will think of; stretch your imagination)
Affect and effect are different because ________________
_____________________________________________________.
___________________________
_____ is an example of affect.
_____ is an example of effect.
Use Real Life Examples or things you have done
Draw a picture of affect and effect
(Make sure it is different from the pictures we have already used)

7. Words to Know Consumer & Consumerism
Consumer (noun)
Definition: a person who buys and uses goods and services
Synonyms: customer, shopper, client
Antonym: marketer, store, manufacture
Consumerism (noun)
Definition: a desire to purchase goods and services in ever greater amounts
Antonym: saving, producing

8. Look at the picture for help…
Media Choices Page 107
Turn to page 107
What does the word “saturated” mean?
Write this definition on the side of the page.
Look at the picture for help…

9. HEADLINE
A short piece of text, usually in larger type, designed to be the first words the audience reads. The headline is usually not the slogan (see below) but is unique to one particular product.

10. HEADLINE
A short piece of text, usually in larger type, designed to be the first words the audience reads. The headline is usually not the slogan (see below) but is unique to one particular product.

11. IMAGE
Any drawing, photograph, illustration, chart or other graphic that is designed to affect the audience in some purposeful way. For example an image of an SUV perched high up on a rugged mountain cliff may appeal to one’s sense of adventure.

12. IMAGE
Any drawing, photograph, illustration, chart or other graphic that is designed to affect the audience in some purposeful way. For example an image of an SUV perched high up on a rugged mountain cliff may appeal to one’s sense of adventure.

13. COPY
The actual text of the ad. The copy is where particular claims are usually made and specific persuasive words are used. For example: “Four out of five dentists…” The amount of copy varies from ad to ad.

14. COPY
The actual text of the ad. The copy is where particular claims are usually made and specific persuasive words are used. For example: “Four out of five dentists…” The amount of copy varies from ad to ad.

15. SLOGAN
A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

16. SLOGAN
A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

17. SLOGAN
A catchphrase that evokes some kind of feeling about the company and the product. Companies look for slogans that are motivating and empowering. A company’s slogan rarely changes, especially during a particular ad campaign.

18. LOGO
A unique design symbol that helps identify the company visually. Nike’s swoosh, McDonald’s golden arches and Apple’s partially bitten apple are examples of widely recognized company logos. Not all companies have logos like these; sometimes the company’s name is written in a distinctive style or font that acts as a logo.
Use this picture as a link to a clip with a little girl recognizing logos.

19. LOGO
A unique design symbol that helps identify the company visually. Nike’s swoosh, McDonald’s golden arches and Apple’s partially bitten apple are examples of widely recognized company logos. Not all companies have logos like these; sometimes the company’s name is written in a distinctive style or font that acts as a logo.
Use this picture as a link to a clip with a little girl recognizing logos.

20. Identify Key Elements in an Ad
Can you identify all 5 elements in the print ad? Work with your table partner to find:
Headline
Image
Copy
Slogan
Logo
Image:
Coke bottle and bright, fun colors coming out.
Logo: Coca Cola & Bottle
Headline: Open Happiness
Copy: The Coca Cola Company & Web Address
Slogan: Same as Headline

21. Bandwagon Let’s see it in action…
Advertisers make it seem that everyone is buying this product, so you feel that you should buy it too.
Let’s see it in action…
Explain why?
I’d Like to Buy the World a Coke
Nintendo Commercial-This ad is better than the coke ad

22. Avant-Garde Opposite of Bandwagon
Explain why?
Advertisers make it seem that the product is so new that you will be the first to have it!
Idea is that only super-cool people like you know about this product
Let’s see it in action…
Or how about this remake…
Maybe New Michael Jordan
1984 Apple Macintosh
2013 Duets remake commercial

23. Testimonials
Explain why?
Advertisers use celebrities and regular people to endorse products.
“Doctor recommended”
“Worked for me!”
Let’s see it in action…
Jennifer Hudson- Weight Watchers
Avril Lavigne Canon Commercial

24. Facts and Figures Let’s see it in action…
Explain why?
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.
Let’s see it in action…
Goodwill Commercial
Pepsi Taste Test Commercial-this one is better to show misleading facts

25. Transfer Let’s see it in action…
Advertisers want you to associate the good feelings created in the ad with the product.
This technique may be hard to spot- pay attention to the background of this ad, or to the story of the commercial.
Let’s see it in action…
Explain why?
Crest Toothpaste Commercial- “If you use Crest, your mouth will be irresistible!”
Dorritos- Humor

26. Bandwagon Testimonials Everyone has it or is buying it, you should too
Celebrities & real people saying how great it is
I’d Like to Buy the World a Coke
Nintendo Commercial-This ad is better than the coke ad

27. Facts & Figures Transfer
Facts & numbers to show how much better the product is
Product will make you feel good.
I’d Like to Buy the World a Coke
Nintendo Commercial-This ad is better than the coke ad

28. Avant-Garde Be original, be the first, set the trend
Let’s see it in action…
Or how about this remake…
I’d Like to Buy the World a Coke
Nintendo Commercial-This ad is better than the coke ad

29. Persuasive Techniques How do advertisers attempt to influence and persuade consumers?
I can define 5 techniques that advertisers often use to persuade
I can analyze ads AND identify these persuasive techniques
BANDWAGON
AVANT GARDE
TESTIMONIAL
FACTS & FIGURES
TRANSFER