1. McCann Worldgroup
Malaysia

2. CEO
Michael Constantine
No. of Employees
125
Creative Ranking
No.1
Agency Ranking (By Billings)
No.2
Top 5 Local Clients
Maxis Telecommunications, OCBC
Loreal Paris, KRAFT, Mitsubishi Motors, Libresse
Creative Awards won in 2012
Adfest, Cannes Lion, Spikes Asia, D&AD, The One Show, New York Festivals, Kancil
Effectiveness Awards won in 2012
PMAA – 2 Golds, 2 Silvers, 1 Bronze, 4 Mertis
Malaysian Effies – 2 Silvers
Campaign Asia-Pacific – (Silver) Agency of the Year 2012 – Malaysia

3. CATEGORY LEADING ABILITIES ACROSS ALL COMMUNICATION DISCIPLINES
EFFICIENT COMMUNICATIONS PRODUCTION
BRAND COMMUNICATIONS
Brand strategy
Consumer insights
Advertising
Brand communication
Global marketing
PUBLIC
RELATIONS
Global practices in all sectors
Investor relations
Public affairs
Corporate communications
New-media services
HUMANCARE COMMUNICATIONS
Healthcare consumer communications
Medical education
Detailing
Strategic consulting
EXPERIENTIAL
MARKETING
Consulting
Sponsorships
Sales promotion
Presence marketing
Event s and Promotions
Retail marketing
Entertainment PR
Shopper Marketing
BRAND STRATEGY &
IDENTITY
Brand identity
Brand architecture
Interior design
Industrial design
Naming
Package design
Brand valuation
DIGITAL
SOLUTIONS
Digital strategy
Customer Utility TM
Digital and direct marketing solutions
Website design and technology
Analytics and measurement
Database management
Lead management
MEDIA INNOVATIONS AND MANAGEMENT

4. Management Team MWG President Michael Constantine MWG Chief Creative
Officer
Richard
Irvine
MWG
Chief Financial Officer
Sadie Chen
McCann
Client Service Director
McCann GM
Mutiara MWG
Head
McCann Digital
Head
MWG
Group Director
Brand Planning and Innovation
McCann
Managing Partner
Maxis
Yasmin Mokhtar
Ben Chew
Andrew Pinto
Alec Loh
Milan Agnihotri
Matthew Gorrick 18

5. McCann Worldgroup Companies
MCCANN WORLDGROUP COMPANIES, MALAYSIA
Michael Constantine
PRESIDENT
Brand Strategy and
Consumer Insights
Brand Communication
and Engagement
Digital Engagement
Social Media, Performance
measures and analytics
Activation and
On-ground Engagement
MUTIARA-
MWG
In collaboration with
McCann Worldgroup Companies

6. OUR CLIENTS IN MALAYSIA
FMCG
Financial Services
Retail
Automotive
Corporate

7. Workplace culture
voted by klue magazine as one of the coolest office spaces
Design excellence award (MIDA)

9. VISION MISSION TO BE THE WORLD’S LEADING MARKETING SOLUTIONS NETWORK
TO CREATE MARKETING SOLUTIONS THAT TRANSFORM BRANDS AND GROW BUSINESSES

10. ‘WE ARE THE COMPANY THAT Pioneers brands for positive change.’
WHY DOES McCANN EXIST?
‘WE ARE THE COMPANY THAT Pioneers brands for positive change.’

11. McCANN PURPOSE
‘Pioneering brands
for positive change’

12. McCANN PROMISE Truth Well Told McCann’s went into the business with a
‘creative’ philosophy built on advertising
products to consumers, based on the value of
real information gathered through insight…
TRUTH WELL TOLD.

13. McCANN VALUES (EPICC) Entrepreneurial Spirit
Take Initiative – be proactive, take calculated risks and create opportunities for deeper engagement with prospects, partners and clients.
Persistence
Never Give Up – Nothing worthwhile is ever easy.
Integrity
Do the Right Thing - Behaving with integrity demands doing the right thing.
Curiosity
Be Curious – the world is changing….quickly. Ask questions, wonder how, defy conventions, challenge the status quo.
Courage
Be Courageous – Fortune favors the bold.

14. Brand as a Organization POWERHOUSE OF INSIGHTFUL INNOVATION
McCann Malaysia
Center of Innovation
Brand as a Product
Brand as a Symbol
Brand as a Organization
Brand as a Person
The powerhouse of insightful innovation that uses market, competitive and consumer insights to champion innovation that is real and rewarding for our clients and us.
Daring / Pirate
Inventive / Creative
Curious
Risk taker / Brave
Single-minded
Galileo / Plato
Art / Mind / Bulb
Emotional Quotient
Pirate Ship
Chess / Scrabble
Profound understanding of market, competition and people
Structured training
Think Tank
Brotherhood
FUNCTIONAL BENEFITS
Innovation rooted in insights
EMOTIONAL BENEFITS
Game changers in advertising
SELF-EXPRESSIVE BENEFITS
A pirate who treasures insightful innovation
BRAND – CUSTOMER RELATIONSHIP
A partnership fueled by insights and innovation
POWERHOUSE OF INSIGHTFUL INNOVATION