1. Marketing & Promotion

2. Time? - or - Money?

3. Market staff, vendors, volunteers Lead individual or committee Funds and budget Time? - or - Money?

4. Increasing sales... ? attract more customers increase frequency of visits increase per sale totals

5. #1 – attract more customers

6. #2 – increase frequency of visits once a monthevery week

7. #3 – increase amount purchased $ 10 per sale $ 15 per sale

8. Resources Marketing the Market (page 1) Sustainable Agriculture Management Guides Kansas Rural Center Farmers Market Special Event Ideas Farmers Market Manager Training Manual Farmers Market Federation of New York

9. M.O.P. S. (is short for... )

10. M arketing O utreach P romotion S ocial Media

11. M.O.P. S. M arketing = paid advertising print or radio ads rack cards, posters, etc. market signs, banners, billboards mailings, e-newsletters, etc.

15. M.O.P. S. M arketing = paid advertising Advertise Wisely “On average it takes at least six exposures before a consumer responds to an advertisement.”

16. M.O.P. S. O utreach = community events, festivals, parades, etc. schools, organizations, groups

18. M.O.P. S. P romotion = word of mouth

19. M.O.P. S. P romotion = word of mouth   features – music, kids activities, cooking demos, SNAP tokens, etc.   events – festivals, celebrations, days   incentives – prizes, raffles, coupons, giveaways, rewards, etc.

20. features - partnerships event feature

23. M.O.P. S. P romotion = word of mouth Get Covered Media coverage ”is seven times as valuable as paid coverage.”

25. M.O.P. S. S ocial media = word of mouse

27. Best practices basics M – affordable, consistent ads O – attend a major community event P – one event per season S – weekly posts or e-news

28. Word of mouth - 2015 Market membership program Frequent shopper rewards card Donation Station feature Lunch-and-Learn talks Monthly customer survey Cooking demo / food facts

29. Time - or - Money TIME volunteers community partners vendor involvement $ $ MONEY vendor fees market sponsors grant funding

30. Measuring success   Customer counts   Vendor sales reports

31. Comments, questions, concerns