1. A More Relevant #Rotary Using Social Media to Boost Rotary’s Relevancy Katie Ehlis / @katieehlis Using Social Media to Boost Rotary’s Relevancy Katie Ehlis / @katieehlis

2. #Socialnomics Erik Qualman 2014

3. Takeaways… Social populations are growing and it’s not just Millennials using social tools 93% of shopper’s buying decisions are impacted by social 90% of consumers trust peer reviews Social populations are growing and it’s not just Millennials using social tools 93% of shopper’s buying decisions are impacted by social 90% of consumers trust peer reviews

4. We don’t have to worry about what others are saying if they aren’t talking about #Rotary… If we want to be a relevant and growing organization then we need others to engage, talk, and share our brand.

5. Stellar Examples: How to Use Social

6. @HiltonSuggests Be useful and helpful @Warnerbro isn’t a Hilton customer yet….

7. @WineLibrary Seek out opportunities to make others feel special Engage then invite them! #yourcity #volunteering #giveback

8. @Unicef Don’t be afraid to be different and bold. Try something new to attract attention and spark a dialogue.

9. @charitywater 24-hour social media campaign Raised $10K in 1 day! Ask members for any and all ideas…

10. @Rotary Twitter YouTube & Vimeo Instagram Pinterest If Clubs don’t leverage the tools, this messaging only goes so far…

11. Noodle on this… Share who and what easily, quickly and cheaply Creates opportunity for discussion, dialogue and opens the door to new relationships You have to keep it fresh and constant…

13. Final Thoughts… A Club social media plan or strategy Social Media Chair – doesn’t have to be a member Engage with other clubs, local organizations and businesses Have fun! # of the month “Like” contest DG Video newsletter

14. Thank You! katie.ehlis@gmail.com @katieehlis