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Reading Rodski: User Surveys Revisited The 25 th IATUL Annual Conference Krakow 2004 Dr. Grace Saw University of Queensland Cybrary Brisbane, Australia
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Overview Introduction User Surveys Rodski Survey Australia UQ Cybrary LibQUAL+ Future Introduction User Surveys Rodski Survey LibQUAL+ Future
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The University of Queensland 30,000 students 25% postgraduates 18% international 5,000 staff 7 Faculties, 35 Schools “Sandstone” University GO8 / Universitas 21 Member Introduction User Surveys Rodski Survey LibQUAL+ Future
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Why conduct User Surveys? Identify (unmet) needs Reveal service issues and opportunities Ensure efficient use of resources Provide input for Strategic Planning Introduction User Surveys Rodski Survey LibQUAL+ Future
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Types of User Surveys Quantitative surveys Qualitative surveys Disciplinary-based studies Surveys of specific user groups Automated data analysis Introduction User Surveys Rodski Survey LibQUAL+ Future
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Rodski in Australia 1997: University of Melbourne 1999: Australasian Universitas 21 Libraries Universities of Melbourne, Queensland, New South Wales and Auckland 2000: Adopted by Council of Australian University Librarians Almost all 39 Libraries will undertake Rodski in 2003 / 2004 Introduction User Surveys Rodski Survey LibQUAL+ Future
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Rodski Survey Developed by Rodski Research Group 41 – 43 variables Bivariate methodology Measures Importance and Performance Clients rate each statement twice Categories Communication Facilities and Equipment Library Staff Service Delivery Service Quality “Gap” areas can be identified Introduction User Surveys Rodski Survey LibQUAL+ Future
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Rodski at the UQ Cybrary Conducted 1999, 2001, 2003 3, 500 staff, students and academics surveyed each time Paper and web versions Greater levels of satisfaction than dissatisfaction “Gap” areas targeted for improvement Introduction User Surveys Rodski Survey LibQUAL+ Future
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"Excellent firms don't believe in excellence - only in constant improvement and constant change." – Thomas J. Peters Introduction User Surveys Rodski Survey LibQUAL+ Future
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Top 10 “Gap” Areas 2003 Largest Gap (Service Expectation – Performance) Mean Gap Number of computer workstations is adequate 2.14 Photocopying / printing facilities are adequate 1.97 Computer facilities and electronic equipment are adequate* 1.77 Opening hours meet my needs*1.30 Prompt corrective action is taken regarding missing journals and books 1.30 Introduction User Surveys Rodski Survey LibQUAL+ Future
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Top 10 “Gap” Areas 2003 Largest Gap (Service Expectation – Performance) Mean Gap Library collection is adequate for my needs1.28 Information resources (books, electronic etc) are easily accessed* 1.13 Library space is adequate0.98 Individual seating is adequate0.97 The Library catalogue provides clear and useful information* 0.85 Introduction User Surveys Rodski Survey LibQUAL+ Future
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Improving Client Satisfaction Gap AreaResponse Number of Computers 2001: 700 computers replaced 2001 – 2003: 500 new computers Photocopying & Printing 1999 – 2003: continuously upgraded Aligned to usage patterns Introduction User Surveys Rodski Survey LibQUAL+ Future
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Improving Client Satisfaction Gap AreaResponse Opening Hours Increased Hours in 4 branch libraries Space New Postgraduate Study Facility Dorothy Hill Research Centre New Library Ipswich Library Planned: Library Refurbishment Biological Sciences Library Introduction User Surveys Rodski Survey LibQUAL+ Future
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Improving Client Satisfaction Gap AreaResponse Catalogue & Web Site 2003 – 2004: Substantial user- interface changes 27.8% increase in catalogue usage (2003 compared to 2002) 2003: 30,000,000 hits to website 30% website use from branch libraries, 30% from other sites within University of Queensland, 40% from outside University. Introduction User Surveys Rodski Survey LibQUAL+ Future
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LibQUAL+ ARL/Texas A&M University Partnership 400 libraries 25 questions 4 areas: Effect of Service Personal Control Access to Information Library as Place Introduction User Surveys Rodski Survey LibQUAL+ Future
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Similarities: Rodski - LibQUAL+ Overall aims Evaluating quality of service Enable improvements Format Web and paper Conclusions reached Introduction User Surveys Rodski Survey LibQUAL+ Future
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Differences: Rodski - LibQUAL+ Types of questions Benchmarking Tailored questions Cost Rating systems Introduction User Surveys Rodski Survey LibQUAL+ Future
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The Future: The Australian Context CAUL Best Practice Working Group Current survey of top performing libraries Aim: Identifying best practice Comparison between Rodski and LibQUAL+ Possible review of Rodski participation UQ Cybrary RODSKI in 2005 Longitudinal benefits Introduction User Surveys Rodski Survey LibQUAL+ Future
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Thank you Questions g.saw@library.uq.edu.au
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