1. Queensland Government Graduate Portal AAGE Graduate Recruitment Industry Awards: Best Print Marketing Strategy

2. A little background….. Public Service Commission launched the portal in March 2011 From concept to delivery was five months No budget and limited resources

3. The first year…. Portal open March to October 2011 1800 applications 600 ‘likes’ on Facebook

4. The campaign….. First year focussed on educating about the Portal This year focussed on careers/opportunities available

5. Considerations….. Easy to transport to fairs Low production cost Link to website (QR Code) Multiple uses (i.e. non-date specific)

6. Postcard design…..

7. Merchandise…..

8. This year…. Portal open March to October 2012 2640 applications (40% increase) 1300 ‘likes’ on Facebook (120% increase)