1. Emergence of Carbon Labeling: Why all the trouble? Jiseok Kim Commissioned Researcher APEC SME Innovation Center

2. Consequences of a wrong price tag

3. Out of Business

4. Price of dumping CO 2 in atmosphere? Very low or ZERO

5. It doesn’t sound like much. IndexStatus Global CO 2 concentrationUp by 40% (@393 PPM) Global temperature Up by 0.7 ℃ Moisture contentUp by 5% Ocean acidityUp by 30%  But consequences can be very expensive

6. Hurricane Sandy

7. Everyone knew it was coming…

8. People had taken measures to prevent damage

9. Cuba (Oct. 26 2012)

10. New Jersey, U.S.

11. New Jersey U.S.

12. New York, U.S.

13. Hurricane Sandy damage assessment

14. The costs could not be avoided

15. Droughts can be expensive too. And they now last much longer.

16. 2012 UK winter flood with serious economic implications

17. DEFRA may not renew their agreement for flood defense in 2013.  200,000 homes will have no insurance  No mortgage  Slower economy It can be like a subprime mortgage crisis

18. …and UK droughts

20. Life-threatening Property-damaging

21. Dry places get drier. Wet places get wetter Queensland Melbourne Sydney

22. Queensland: Once in a hundred-year flood in 2010 and 2011

23. Queensland flood (2010-2011) Damage: $5.6 billion $2.8 billion raised for flood relief by budget cuts $1 billion additional fund by delaying infrastructure projects Flood levy implemented (2011) for everyone who earns more than $50,000 per year Flood insurance or relief fund become mandatory for state government Burden on Society

24. Life without climate change

25. Life with climate change

26. Solution: Implement policies and measures to achieve carbon reduction.

27. Steady reduction in carbon emission need to be made

28. Delivery tools TypeExample Binding National reduction targetUK: 80% Carbon taxAustralia: $23 USD (2012-2013) Cap and Trade on large emittersCalifornia, Australia, EU Vehicle CO2 emission standardUS, EU Dedicated ministry Australia: Department of Climate Change and Energy Efficiency New Power plant emissions standardUK: 450g/kwh National CCSNone yet

29. Zero CO2 electricity future with Renewables, Nuclear power, and Clean fossil fuels 29 unabated use (grey) of fossil fuel must be gone

30. National level policies are important but not enough Emission unrelated to consumer choice Emission related to consumer choice

31. Consequences of a wrong price tag

32. Benefits of carbon label - Help consumers make more conscious choice - Raise consumer awareness - Improve business management - Enhance business competitiveness - And more

33. Carbon label: An important complement to our incomplete price tag 95 kg CO2e105 kg CO2e170 kg CO2e $329$399$499

34. Carbon label: an important factor for b2b business as well 5 kg CO2e 12 kg CO2e 10 kg CO2e 9 kg CO2e

35. www.metoffice.gov.uk/climate-change It can get much worse if we don’t take action

36. “The transition to a low-carbon, inclusive green economy is happening far too slowly and the opportunity for meeting [scientific advice on emissions targets] is narrowing annually,” - Achim Steiner, executive director of UNEP. Change is happening but happening too slowly Carbon labeling can accelerate the transition.

37. Thank you Contact: brownluv@naver.com