1. Pro· Play It’s simple, Stay Safe. © ProPlay 2010-2011 Confidentiality Warning: This presentation is intended only for the use of the intended recipient(s), is confidential, and is privileged. This information may not be redistributed or shared without the owners written consent. If you are not the intended recipient, you are hereby notified that any review, retransmission, conversion to hard copy, copying, circulation or other use of this presentation is strictly prohibited. If you are not the intended recipient, please notify the sender immediately, and delete this presentation from your system.

2. Ana Laura Gómez Luján - Tec de Monterrey (Mexico) Héctor Javier Ochoa Contreras - Tec de Monterrey (Mexico) Sandra Yasmín Fabela Moreno - Tec de Monterrey (Mexico) Esther Manning - University of Queensland (Australia) Phoebe Mau - University of Birmingham (UK) Jenny Nordman - University of Glasgow (UK)

3. Problem

4. People don’t want to wear protective equipment.

5. ProblemPeople don’t want to wear protective equipment. Solution

6. ProblemPeople don’t want to wear protective equipment. Solution Making protective equipment comfortable, cool and custom made

7. ProblemPeople don’t want to wear protective equipment. Solution Making protective equipment comfortable, cool and custom made Value Proposition

8. ProblemPeople don’t want to wear protective equipment. Solution Making protective equipment comfortable, cool and custom made Value Proposition Saving people from unnecessary injuries.

9. What the final product will look like

10. Benefits

11. The equipment will be designed in the way each customer want and thereby making it personalised and cool to be safe. Custom design

12. Benefits The use of recycled material will allow a lower price. Price

13. Benefits The material we use follows the movement of the body. Comfort

14. Benefits Environmentally friendly, donations to schools in poor communities. Social Responsibility

15. Blue Ocean Strategy

17. Market Sports Equipment Industry (Potential Market) $64.9 Billion USD (2011) $72.8 Billion USD (2016) Global Value Forecast 2.8%

18. Market Share (Geography)

19. Bussiness Model

20. This product saves users of all age categories from unnecessary injuries. Summary of the Opportunity This is because our product makes wearing protective equipment comfortable and cool.

21. The market for sports equipment is very large (64.9 Billion) and growing (2.8%) Summary of the Opportunity Our business idea is simple and easy to establish

22. Thank You!