1. Strong Enough to Care Enough
Linda Matzigkeit, Chief Administrative Officer
Children’s Healthcare of Atlanta

2. What we’ll cover today Our journey toward a people-focused culture
The role of internal marketing and communications
Our ever-evolving quest to be innovative

3. Who We Are Today 3 Hospitals 529 licensed beds
- Egleston
- Hughes Spalding
- Scottish Rite
529 licensed beds
20 neighborhood locations
1,700 physicians on medical staff
More than 8,200 employees
Academic affiliations with Emory, Georgia Tech, and Morehouse
More than 850,000 patient visits last year, from all 159 counties in Georgia 3

4. Mission, Vision & Values
To make kids better today
and healthier tomorrow
Vision
Best Care … Healthier Kids
Values
Care about People
Passionate about Kids
Dedicated to Better

5. Strong Enough to Care Enough

6. Our journey toward a people-focused culture
Where we’ve come from
Our journey toward a people-focused culture

7. Question we get asked the most…
How do you get on Fortune’s list of 100 Best Companies to Work For?

8. Question we get asked the most…
How do you get on Fortune’s list of 100 Best Companies to Work For?
Question to really ask…
How do you build an organization that
people would choose to work at
over any other?

9. Not Enough Talent + No Plan = Concern
Our Starting Point: 2002
Not Enough Talent + No Plan = Concern

10. Our Starting Point: 2002 Metrics
Retention System 83% RN 85% Vacancy System 5% RN 7%

11. The Ten-Year Journey 2009 – 2012 2006 – 2008 2004 – 2005 2002 – 2003
Refinement & Listening
2009 – 2012
Execution & Innovation
2006 – 2008
2004 – 2005
Alignment & Execution
2002 – 2003
Build Infrastructure

12. 1 Align the employees’ and the organization’s needs
Our Goals
1 Align the employees’ and the organization’s needs
2 Deliver a relevant Employee Value Proposition
3 Develop a People Strategy

13. Build Infrastructure & Clarify Employee Value Proposition
2002 – 2003

14. People Program Alignment
Alignment & Execution
2004 – 2005
Leadership
People Program Alignment

15. Internal Marketing and Communications

16. Internal Marketing and Communications
People Programs
Communications
Employee Experience

17. Listening to our patients and families

18. Internal Marketing and Communications

19. Execution & Innovation
2006 – 2008
Working Mothers
First Year Nursing Experience
Strong Enough To Care Enough

20. Refinement & Listening
2009 – 2012
Financials
“People First”
Vision Possible

21. Strong4Life: Focusing on Our People

22. Mission: Slimpossible

23. Strong4Life: Focusing on Our People

24. Metrics that matter Retention 2002 2013 YTD System 83% 92% RN 85% 94%
Vacancy
2002
83%
85% 5% 7%
2013 YTD
92%
94% 3%

25. Take the time to CELEBRATE

26. Leadership
Take time to
CELEBRATE!

27. Recognized as Employer of Choice

28. The Journey Continues
Continued improvement
2013 – forward

29. Thank You!