1. 58 th Traffic Safety Conference Romell Cooks Regional Administrator Central Region May 10, 2007 www.photos.com

3. U.S. Motor Vehicle Deaths Source: FARS

4. Changes Between 2004 and 2005 Fatalities by Role

5. NHTSA’s Priority Approach to Highway Safety Highway Safety Family Safety Belts and Air Bags Child Safety Seats Youth Older Drivers New Car Assessment Program Emergency Medical Services Pedestrians Graduated Driver Licensing Public Information and Education Enforcement Impaired Driving High Visibility – Sustained Enforcement General Deterrence Prosecution Adjudication Motorcyclists Speed Defects and Recalls Technology Electronic Stability Control Side Impact Protection Adaptive Cruise Control Brake Assist Lane Departure Warning Blind Spot Detection Ejection Mitigation Collision Warning Systems Enhanced 9-1-1 Automatic Crash Notification Corporate Average Fuel Economy Alcohol Ignition Interlocks

6. 4 E’s of Highway Safety  E ducation Teens, Young adults, Novice Drivers Safe Travel Behavior  E nforcement Non-users of safety belts Impaired / drunk drivers Commercial vehicles Non-users of motorcycle helmets  E ngineering Run-Off-Road, Speed-Related, Intersection, & Ped/Bike Crashes Design for special populations (Older Drivers, etc)  E mergency Medical Services “First Responders” to Crashes Enhance E-9-1-1 communication services  E ducation Teens, Young adults, Novice Drivers Safe Travel Behavior  E nforcement Non-users of safety belts Impaired / drunk drivers Commercial vehicles Non-users of motorcycle helmets  E ngineering Run-Off-Road, Speed-Related, Intersection, & Ped/Bike Crashes Design for special populations (Older Drivers, etc)  E mergency Medical Services “First Responders” to Crashes Enhance E-9-1-1 communication services

7. What Works to Increase Seat Belt Use? 1983-1990 from 19 city surveys 1991-1997 from State surveys 1998-2005 from NOPUS surveys Education Legislation Law Enforcement & Primary Law Upgrades Safety Belt Use Rates 1983-2005

8. 19% Who’s STILL NOT Buckling Up?  Part-time users  Teens (young males ages 16- 24)  Children 8-15  Booster age children 4-8  Rural populations/ pickup truck occupants 4/19/2015

9. High Visibility Law Enforcement

10. Is Click It or Ticket Working? National Unbuckled Fatality Rate Trend

11. Alcohol-Related Fatalities and Rates, 1982 - 2005

12. Impaired Driving Fatalities in 2005 Alcohol – Related 39% No Alcohol 61% 43,443 Total Traffic Deaths

13. 2005 Alcohol-Related Fatality Rates

14. A Multi-Faceted Approach Works to Reduce Impaired Driving High- Visibility Enforcement DWI Courts & Special Prosecutors Screening & Brief Intervention Primary Seat Belt Laws

16. Are the Impaired Driving Crackdowns Working? National Alcohol-Related Fatality Rate Trend

17. Source: FARS Motorcyclist Fatalities and Trends

18. Key Motorcycle Safety Factors  Alcohol  Speed  Licensing  Helmet Use Helmet use declined by 13% over 4 years, from 71% in 2000 to 58% in 2004: a striking 45% increase in nonuse.  Alcohol  Speed  Licensing  Helmet Use Helmet use declined by 13% over 4 years, from 71% in 2000 to 58% in 2004: a striking 45% increase in nonuse.

19. Motorcycle Safety What can we do about them?  Promote helmet use  Insist on proper licensure and promote training  Enforce the law Include a motorcycle emphasis in the impaired driving crackdowns Enforce the licensure requirement  Bystander Care training  Promote helmet use  Insist on proper licensure and promote training  Enforce the law Include a motorcycle emphasis in the impaired driving crackdowns Enforce the licensure requirement  Bystander Care training

20. US Population By Segment (Squaring the U.S. Population Pyramid 1950-2030) 1950 1980 20002030 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+ Age (150,216,000) (227,658,000) (267,955,000)(304,807,000)

21. Older Drivers Fatalities in 2005 TotalAge 65+ Percent of Total US43,4436,51215 Source: FARS

22. Safe Mobility for a Maturing Society: Challenges and Opportunities  7 Key Areas Drivers & Families Roads Vehicles Public Transportation State and Local Action Plans Public Information Research  7 Key Areas Drivers & Families Roads Vehicles Public Transportation State and Local Action Plans Public Information Research

23. Evolution of Vehicle Safety The Past The Future Crash Worthiness Crash Worthiness Crash Avoidance Crash Avoidance

24. Vehicle Safety Technology  Electronic Stability Control  Crash Avoidance Systems  Expanded use of alcohol ignition interlocks

25. Long-Term View