1. Workshop on electoral campaigning Fabian Kuester ECF Annual General Meeting Dublin, April 26, 2014 ECF gratefully acknowledges financial support from the European Commission.

2. Content 1.Introduction 2.Why an ECF campaign? 3.How did we do it? 4.Three demands from the manifesto 5.Results so far 6.Next steps 7.Lessons learnt 8.Summary 2

3. Introduction European Parliament elections from May 22 – 25, 2014 ECF manifesto “A call for Action: 10 key measures to get more people cycling more often in Europe” ECF objectives 2020: doubling cycling and halving KSI rates 3

4. Content 1.Introduction 2.Why an ECF campaign? 3.How did we do it? 4.Three demands from the manifesto 5.Results so far 6.Next steps 7.Lessons learnt 8.Summary 4

5. 2. Why an ECF campaign? From ECF perspective… Define our key objectives for next 5 years Build relationship with MEP candidates at early stage Use the results of the campaign in the aftermath of the elections From ECF member perspective… Get to know your national MEP candidates Gain a good experience on electoral campaigning and reapply it in your own campaigns 5

6. Content 1.Introduction 2.Why an ECF campaign? 3.How did we do it? 4.Three demands from the manifesto 5.Results so far 6.Next steps 7.Lessons learnt 8.Summary 6

7. How did we do it? 7

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9. Call for Action: How to make cycling a priority for the new European Parliament Dear Member of European Parliament candidate, Welcome to the ECF European Parliament 2014 election survey! Cycling has seen a true comeback over the past 10 years in Europe. 250 million Europeans are already cycling – 61 million every day and a further 86 million a few times a week. We invite you to answer this short survey which focuses on 10 key issues related to cycling policy at the European level. This is a unique opportunity for you to build a relationship with the cycling community. The survey should take no more than 5 -10 minutes to complete. We will close the survey April 21. ECF will publish the individual results before the elections in the week of May 5 - 9, giving you a maximum of visibility towards your electorate. Thank you for participating! Manfred Neun ECF President

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12. Schedule 09/ 2013: idea development 11-12/2013: Manifesto and survey development inside office 01/2014: Member involvement 02/2014: Finalised Manifesto and survey 03 – 04/14: language translations and sending to MEP candidates by ECF members: 12

13. 10 point list 1)Significant EU-funds for cycling 2)EuroVelo/ central coordination 3)Safer motorised vehicles 4)Level-playing field for cycling 5)WHO air quality standards 6)Transport in health policy/Health in transport appraisal 7)Integrated transport systems 8)Statistics 9)EU Master Plan on the promotion of cycling by 2019 10)EU Transport Modal Split Target for 2030 13

14. Content 1.Introduction 2.Why an ECF campaign? 3.How did we do it? 4.Three demands from the manifesto 5.Results so far 6.Next steps 7.Lessons learnt 8.Summary 14

15. 3. Support making motorised vehicles safer for pedestrians and cyclists 15

16. 4. Recommend Member States to change their fiscal policies so that cycling has a level playing- field with other transport modes particularly for commuting travel 16

17. 9. Adopt a European Master Plan for the promotion of cycling by 2019 17

18. Content 1.Introduction 2.Why an ECF campaign? 3.How did we do it? 4.Three demands from the manifesto 5.Results so far 6.Next steps 7.Lessons learnt 8.Summary 18

19. 183 MEP candidates filled out the survey Country No of respondents Belgium13 Bulgaria3 Cyprus13 Czech Republic11 Denmark14 Estonia11 France17 Germany24 Greece14 Italy1 Latvia12 Malta3 Netherlands8 Portugal8 Slovakia26 Spain5 19

20. Content 1.Introduction 2.Why an ECF campaign? 3.How did we do it? 4.Three demands from the manifesto 5.Results so far 6.Next steps 7.Lessons learnt 8.Summary 20

21. Next steps Before the elections Closing the survey: May 4 Analysis and news release: May 5 - 9 After the elections Welcome letter to all MEPs of relevant EP committees and visit to key MEPs Launch “Cycling Mobility Forum” 21

22. Content 1.Introduction 2.Why an ECF campaign? 3.How did we do it? 4.Three demands from the manifesto 5.Results so far 6.Next steps 7.Lessons learnt 8.Summary 22

23. Lessons learnt Start on time! Be realistic on human resources! Paying ECF members from EU funds = ineligible cost 23

24. Content 1.Introduction 2.Why an ECF campaign? 3.How did we do it? 4.Three demands from the manifesto 5.Results so far 6.Next steps 7.Lessons learnt 8.Summary 24

25. Summary From ECF perspective… Define our key objectives for next 5 years Build relationship with MEP candidates at early stage Use the results of the campaign in the aftermath of the elections From ECF member perspective… Get to know your national MEP candidates Gain a good experience on electoral campaigning and reuse it in your own campaigns 25

26. Thank you for your attention ! For more information f.kuester@ecf.com www.ecf.com

27. Group discussion Have experience WHY did you do it? HOW did you do it? (actions, instruments, schedule) WHAT are your lessons learnt? No experience Think about your next upcoming election: WHY getting engaged? HOW could you run your campaign? 27

28. WHAT actions do transcend the national context? 28