1. Making Breastfeeding Fashionable Michelle Atkin Directors of Little Angels

2. Why promote breastfeeding? Health Benefits NICE Cost effective Public Health Babies like it!

3. How? Multi agency Approach Social Enterprise Model Implement Baby Friendly standards Funding Thinking outside the box Marketing Peer support CIC

4. How is it different with Little Angels? A joint vision Shared commitment Multi agency – cross sector sign up Over coming perceived loss of autonomy Building trust Taking risks Solution focused Plagiarism If at first you don’t succeed.........

5. Little Angels Peer Support Community interest company Integrated into early years services Paid and voluntary staff All mothers seen – proactive approach 24 hour telephone support line Minimum of two home visits Community support groups Training Expanding into other areas Robust data

6. Partnership working Little Angels Commissioners Public Health professionals Hospital Trust PCT Borough Council Local community Children’s Centres Health trainers

7. Partnership working Little Angels Commissioners Public Health Hospital Trust PCT Borough Council Local community Children’s Centres Health trainers Health professionals

8. Challenges Finance Public sector approach v social enterprise model Culture change Breaking down the barriers Service change Different agendas and priorities Data protection

9. Successes East Lancashire training team Awards Publications Breastfeeding strategies Promotional activity Rising breastfeeding rates Presentations / conferences Increase in breastfeeding rates – hospital and community Borough wide breastfeeding service Baby Friendly Initiative certificate of commitment

10. “A multi agency approach in order to offer a seamless breastfeeding support service to our families” Summary

11. Thank you for your interest michelle@littleangels.org.uk 01254 773181