1. Jordi Escuer Arroyo Maria Isabel Quero Anna López Cerdán Laia Navarro Irún Laura Pérez Guàrdia YEEF – Young European Entrepreneurs of the Future

2. D&Jsoles (dancing N joy soles) Our product: Specific shoes protectors inside a brand innovated adapted sock.

3. D&Jsoles Objective: Total relief of pain in ballet dancing.

4. Mission statement Produce joy. Everybody can start dancing. Get rid of your foot pain.

5. Our homemade prototype. Steps

6. Our prototype. Steps Raw materials: Resin 12€ Insole 3€ 20€ Socks 5€

7. SWOT Analysis StrenghtsWeakness Brand values: Diverse, innovative, caring quality Components adaptation Help people, it’s relaxing When worn for extended period of time the resin crescent may flatten. OpportunitiesThreats Developing market Gap in the market Huge potential for growth Consumer aceptance Our main competitors are strong and can copy our product An industrial cheaper version

8. Market and Competitors Our Competitors: - CAPEZIO: 27€ - SANSHA: 19€ - GAYNOR MINDEN: 8€ - INTERMEZZIO: 6€ Competitor analysis: · Toes kits. · Bits and pieces of crescents and toes protections but missing a pointe plus sole. · Less safety.

9. Target Customers All kind of ballet dancers can use this product (women, men or children). For amateur or professional dancers.

10. Promotion  Trade shows, trade exhibitions or trade fair.  Local ballet shops  Gyms  Ballet Schools  Posters  Magazines  Facebook  Twitter  A website, a logo  Online sales

11. Executive Summary  Our company: Ballfeet (S.L.)  Our workers: - Manager: Maria Isabel Quero - Marketing: Laura Pérez Guàrdia - Treasurer: Laia Navarro Irún - Distribution: Jordi Escuer Arroyo - Secretary: Anna López Cerdán  Local: Creu Alta Avenue N-12, Sabadell